Superhuman
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Superhuman
You should put together a set of values, differentiating factors and a message that demands you be considered differently.
Liam Veitch • Stop Thinking Like a Freelancer
juarry added
Why? Because, for better or worse, you're not unique. You're one of a million operators chasing the same big fish in a school overflowing the seas. Generic pablum won't cut it—clients will swim on by, mouths sealed shut. Because, unfortunately, even if you’re not communicating well, others still are.
No, you must articulate your worth clearly and co... See more
No, you must articulate your worth clearly and co... See more
Tom White • Why Less Is More When Pitching Yourself
Atmos Black added
People want to buy expensive things. They just need a reason. And the goal isn’t just to be slightly above the market price — the goal is to be so much higher that a consumer thinks to themselves, “This is so much more expensive, there must be something entirely different going on here.” That is how you create a category of one. In this new perceiv
... See moreAlex Hormozi • $100M Offers: How To Make Offers So Good People Feel Stupid Saying No (Acquisition.com $100M Series Book 1)
The things that are going to be valuable are the things you can’t teach or copy.”
Packy McCormick • Differentiation
David Horne added
why human > ai
It helps to follow certain truths of commerce. If you want to be independent, you probably need to own assets, or a reputation. If you want to be financially well off, you probably need to deliver enough value to the right people that they will happily pay you for it. If you want to be proud of your work, you probably need to avoid racing to the bo
... See moreSeth Godin • This is Marketing: You Can’t Be Seen Until You Learn To See
sari and added
Almost every industry is facing the same reality, which is why you have to subject yourself to that same scrutiny: Do I have the reach to pull this off? Is my platform big enough for me to launch yet? What investments can I make now that will lengthen my career by strengthening my audience and fan base? No matter what you’re selling, a platform is
... See moreRyan Holiday • Perennial Seller: The Art of Making and Marketing Work that Lasts
Realize that in life and business, it’s always what stands out that gets remembered. If everyone competes on price, but you are the only one raging about your incredible customer service, then that’s what we’ll remember.