updated 1d ago
Perennial Seller: The Art of Making and Marketing Work that Lasts
Cyril Connolly said that literature is writing meant to be read twice—everything else is mere journalism.
from Perennial Seller: The Art of Making and Marketing Work that Lasts by Ryan Holiday
Jean-Charles Kurdali added 2mo ago
Seth Godin explains that “being really good is merely the first step. In order to earn word of mouth, you need to make [your product] safe, fun, and worthwhile to overcome the social hurdles to spread the word.”
from Perennial Seller: The Art of Making and Marketing Work that Lasts by Ryan Holiday
Jean-Charles Kurdali added 2mo ago
At some point in every project I work on, I find myself recommending that the creator take the time to consult the book The 22 Immutable Laws of Marketing. The first seven laws of this classic marketing tome deal with the art of positioning and packaging. Not branding or style, but something deeper and also broader.
from Perennial Seller: The Art of Making and Marketing Work that Lasts by Ryan Holiday
Jean-Charles Kurdali added 2mo ago
The best marketing you can do for your book is to start writing the next one.
from Perennial Seller: The Art of Making and Marketing Work that Lasts by Ryan Holiday
Jean-Charles Kurdali added 2mo ago
Kathy Sierra, a well-known programmer and game developer, has spoken about needing to consider “your audience’s audience” when designing and marketing a product. She says that creators shouldn’t be thinking “Does this make me look good?” When they are pitching or producing they should be focusing on making their audience look good.
from Perennial Seller: The Art of Making and Marketing Work that Lasts by Ryan Holiday
Jean-Charles Kurdali added 2mo ago
If you want to get people’s attention, Chandler realized, an effective strategy is to be cheaper and easier than the things they’re currently buying and using.
from Perennial Seller: The Art of Making and Marketing Work that Lasts by Ryan Holiday
Jean-Charles Kurdali added 2mo ago
In this way, marketing is an ongoing process. The responsibility of finding and reaching new fans is an endless task. It’s why successful people often collaborate with one another—in order to swap audiences.
from Perennial Seller: The Art of Making and Marketing Work that Lasts by Ryan Holiday
Jean-Charles Kurdali added 2mo ago
During the creative process, too many are led astray by shortcuts. We claim to want to be more than a flash in the pan, but at no juncture do we stop and consider how to increase longevity and shelf life.
from Perennial Seller: The Art of Making and Marketing Work that Lasts by Ryan Holiday
Matthew Carey added 1mo ago
the kind of art or products that we return to more than once, that we recommend to others, even if they’re no longer trendy or brand-new.
from Perennial Seller: The Art of Making and Marketing Work that Lasts by Ryan Holiday
Matthew Carey added 1mo ago