Future Demand: Why building your brand among tomorrow's customers is the key to start-up success
James Hurmanamazon.com
Future Demand: Why building your brand among tomorrow's customers is the key to start-up success
I think if you set out to build a great business, you’ll stand a fair chance of building a great brand.
Rory Sutherland • Rory Sutherland
When it comes to sustainable competitive advantage, demand beats supply.
Alistair Croll • Lean Analytics: Use Data to Build a Better Startup Faster (Lean (O'Reilly))
brand is an engine that drives business growth, and the sooner businesses incorporate brand thinking, the more set up for success they’ll be.
Emily Heyward • Obsessed: Building a Brand People Love from Day One
So You Want to Build a Brand? Here's What You Need to Understand. - Inside Intercom
blog.intercom.comblog.intercom.comBut again, value is a perception, not a calculation, which is the reason companies make such a big deal about investing in their brand. But a strong brand, like all other intangible factors that contribute to the perception of value, starts with a clear sense of WHY.
Simon Sinek • Start with Why: How Great Leaders Inspire Everyone to Take Action
To be successful and grow your business and revenues, you must match the way you market your products with the way your prospects learn about and shop for your products. —Brian Halligan, founder of Hubspot