Obsessed: Building a Brand People Love from Day One

If you’re launching a particular business, you can be sure that someone else is too.

And armed with this intel, you’ll never look at what it means to launch a business—or at your personal product obsessions—the same way again.

Brand needs to be ingrained in a business’s very reason for being, which is why it’s so important to get it right from the beginning.

Ultimately, their alignment with these brands says something about themselves.

“brand early, not often.”

I learned a ton about how the world’s oldest and largest consumer goods companies approach brand building, and the rigor that goes into defining a target audience, sharpening a consumer insight, developing a clear and succinct brand strategy, and then using that strategy to guide all communications.

brand is an engine that drives business growth, and the sooner businesses incorporate brand thinking, the more set up for success they’ll be.

There’s the part that people can see (important), and then there’s the part they feel (more important!). Leading brands are able to form deep emotional connections because they stand for something that people care about.

In order to drive success in today’s consumer landscape, brand cannot just be a layer that sits on top; it has to be baked into the business itself.

days. These are the ones who come out swinging, and it isn’t long before people have a hard time remembering the world without them.