Lean Analytics: Use Data to Build a Better Startup Faster (Lean (O'Reilly))

His Startup Growth Pyramid, shown in Figure 5-2, focuses on what to do after you’ve achieved product/market fit.

Problem Respondents who have this need, respondents who are aware of having the need Solution Respondents who try the MVP, engagement, churn, most-used/least-used features, people willing to pay Unique value proposition Feedback scores, independent ratings, sentiment analysis, customer-worded descriptions, surveys, search, and competitive analysis

Guts matter; you’ve just got to test them. Instincts are experiments. Data is proof.

you want churn below 2.5%; you want users to spend 17 minutes on your site if you’re in media or UGC; fewer than 2.5% of people will interact with content; 65% of your users will stop using your mobile app within 90 days. For many metrics, there’s simply no “normal.”

The key metric for this engine is the viral coefficient — the number of new users that each user brings on.

When it comes to sustainable competitive advantage, demand beats supply.

“In a great market — a market with lots of real potential customers — the market pulls product out of the startup.”[

Remember the One Metric That Matters. Use that principle as a way of easing people into analytics and number crunching.

“In my experience, most e-commerce startups selling either their own product or retailing others’ products can expect conversion rates of 1–3% maximum,”