Growth Hacker Marketing

To be successful and grow your business and revenues, you must match the way you market your products with the way your prospects learn about and shop for your products. —Brian Halligan, founder of Hubspot

is, the product and

stop using the service (and their friends come along with them).

Isolating who your customers are, figuring out their needs, designing a product that will blow their

So Evernote took “marketing” off the table and instead poured that budget into product development.

Fit (PMF).

to see in the book. They judge topic ideas by how many comments a given post generates, by how many Facebook “shares” an article gets. They put potential title and cover ideas up online to test and receive feedback. They look to see what hot topics other influential bloggers are riding and find ways of addressing them in their book.

customers are in perfect sync with each other. Eric Ries, author of The Lean Startup, explains that the best way to get to Product Market Fit is by starting with a “minimum viable product” and improving it based on feedback—as opposed to what most of us do, which is to try to launch with what we think is our final product.

minds—these are marketing decisions, not just development and design choices.

The role of the growth hacker is to ruthlessly optimize incoming traffic for success. As Eric Ries explains in The Lean Startup, “the focus needs to be on improving customer retention.” Forget the conventional wisdom that says if a company lacks growth, it should invest more in sales and marketing. Instead, it should invest in refining and improvin