Conscious Marketing: How to Create an Awesome Business with a New Approach to Marketing

Marketing is the generous act of helping others become who they seek to become.

When our relationship with marketing is co-creative, we will see that what we create is not merely an advert, but an experience and an expression of values. We will understand the importance of taking responsibility for these experiences we create, and these values we express. We will learn that marketing is a powerful creative force that cannot be

Understandably, to many of us, the idea that marketing could possibly be a connective, or even spiritual, activity seems pretty outlandish. In fact, marketing often seems to be the very antithesis of spirituality. But this is only because most marketing we see has been created from a place of Disconnection--from Self, others, our businesses and the

Conscious Capitalism is based on the four pillars of higher purpose, stakeholder orientation, conscious leadership and conscious culture, as shown in figure

Conscious capitalism is about more than simply making money—although it’s about that too. It’s about creating a successful business that also connects supporters to something that matters to them and that has great impact in the world.

It’s time to do something else with marketing. To make things better. To cause a change you’d like to see in the world. To grow your project, sure, but mostly to serve the people you care about. The answer to just about every question about work is really the question, “Who can you help?”

Going beyond demographic characteristics to understand the concerns, behaviours and aspirations of your ideal client is the secret ingredient to conscious marketing.