Conscious Marketing: How to Create an Awesome Business with a New Approach to Marketing

In reality, external market forces (mostly financial), politics and competitor pressure are far greater influencers of marketing than any customer will ever be.

Going beyond demographic characteristics to understand the concerns, behaviours and aspirations of your ideal client is the secret ingredient to conscious marketing.

Conscious marketing is based on the principle that a conscious approach to capitalism and business must prevail.

At the heart of making sound business and marketing decisions is your ongoing hunger for personal growth and development and your commitment to the daily evolution of your awareness and consciousness.

Conscious Capitalism is based on the four pillars of higher purpose, stakeholder orientation, conscious leadership and conscious culture, as shown in figure

There's a long list of inspirational Certified B Corporations you can research too; visit www.bcorporation.net

Table 2.1: Richard Barrett's relationship of human needs to personal motivation Human need Personal motivation Spiritual 9. Service 8. Making a difference 7. Meaning Mental 6. Personal growth 5. Achievement Emotional 4. Self-esteem 3. Relationships Physical 2. Health 1. Safety

Purpose (the why) and vision (the what) go hand in hand with your values (what you stand for). Together they motivate you to keep on keeping on.

The price-war culture affects every stakeholder in the chain of delivering a service or product to the market, including employees, suppliers, shareholders, customers, investors and society at large.