Conscious Marketing: How to Create an Awesome Business with a New Approach to Marketing

Going beyond demographic characteristics to understand the concerns, behaviours and aspirations of your ideal client is the secret ingredient to conscious marketing.

This idea lies at the heart of a new, conscious era of business and marketing. It's about doing work you love with people you love, in your own unique way, while making a difference in the world.

You can never spend too much time on truly understanding who you want to serve and how your product best serves them (this includes every part of the delivery and service experience).

When it came to my turn, I suggested that Ken first find out if his clients actually wanted a relationship with him and, if so, what they really wanted and needed from him.

The process of finding your tribe starts with searching within to become more personally and professionally evolved and aware. It's also about learning to deal with a degree of discomfort and doing things that are outside your comfort zone. It's about being willing to say, ‘Hey, this is not right and I'm going to change it'. It's not about demonisi

Is my industry collectively doing the best for its clients? Is it truly serving all stakeholders? Is it effecting positive change in the world? Or is my company simply conforming in a broken industry? Do I have a higher purpose for the business? Am I being a conscious leader and a great role model?

The Soul of Money was a life-changing book for me that put an end to many years of fear around the fact that I never seemed to have enough. The

Imagine how marketing could heal the world if we adopted a healthy language that measures happiness and joy! What if we spoke of ‘humans' rather than ‘consumers', ‘community acceptance' rather than ‘market penetration', ‘company love' rather than ‘brand awareness'?

In a nutshell, for me, consciousness is simply about having the intent, willingness and ability to do no harm — to other people or the planet.

Online marketing feeds expensive addictions like shopping and gambling and is contributing to an unhappy and lonely world. We're all about acquiring things instead of creating and collecting experiences.