Charles Miller
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Charles Miller
What’s the core benefit of your product or service? If you
Drew Eric Whitman • Cashvertising: How to Use More Than 100 Secrets of Ad-Agency Psychology to Make BIG MONEY Selling Anything to Anyone (Cashvertising Series)
Each bullet point should highlight a benefit you provide or a problem you avoid.
Henneke Duistermaat • How to Write Seductive Web Copy: An Easy Guide to Picking Up More Customers
Test using a Johnson Box: a highlighted section at the top of the page that states the offer. It’s worked in direct marketing for decades.
Chris Goward • You Should Test That: Conversion Optimization for More Leads, Sales and Profit or The Art and Science of Optimized Marketing
The Art of CTAs A “Call To Action” is a way of directing readers to a specific product, service, or company you want to promote.
Nicolas Cole • The Art and Business of Online Writing: How to Beat the Game of Capturing and Keeping Attention
Use action buttons to increase clickthrough rates.