Email Marketing Demystified: Build a Massive Mailing List, Write Copy that Converts and Generate More Sales (Second Edition)
Matthew Paulsonamazon.com
Email Marketing Demystified: Build a Massive Mailing List, Write Copy that Converts and Generate More Sales (Second Edition)
AutoResponder Madness (autorespondermadness.com) AutoResponder Madness is an email training course produced by Andre Chaperon that teaches marketers to use list segmentation and storytelling to create incredibly effective autoresponder series that drive engagement and sales. I have not personally gone through AutoResponder Madness, but it is highly
... See moreMatthew Paulson • Email Marketing Demystified: Build a Massive Mailing List, Write Copy that Converts and Generate More Sales (Second Edition)
At the beginning of this book, I argued that email marketing is one of the most powerful marketing channels that companies have available to them. Investing in email as a marketing channel will result in a substantial return-on-investment and will generate dividends for a long period of time. Given the Direct Marketing Association’s statistics that
... See moreMatthew Paulson • Email Marketing Demystified: Build a Massive Mailing List, Write Copy that Converts and Generate More Sales (Second Edition)
free reports that link back to our website, breaking news stories and promotional messages from our advertisers.
Matthew Paulson • Email Marketing Demystified: Build a Massive Mailing List, Write Copy that Converts and Generate More Sales (Second Edition)
Action Steps Setup a SSL certificate on your website to enable HTTPS traffic if you don’t already have one. Choose a web push service provider (WPSP) and sign-up for an account. Install your WPSP’s code snippet or plugin on your website so that you can start gathering opt-ins. Have your WPSP automatically send out new blog posts on your website as
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OneSignal to gather opt-ins on our websites. We do show the opt-in immediately on the first page load to maximize opt-ins.
Matthew Paulson • Email Marketing Demystified: Build a Massive Mailing List, Write Copy that Converts and Generate More Sales (Second Edition)
Don’t send the same notification twice.
Matthew Paulson • Email Marketing Demystified: Build a Massive Mailing List, Write Copy that Converts and Generate More Sales (Second Edition)
We have three partners who collect push notifications for MarketBeat on their website and we pay them a fee to run a web push opt-in that we control. We can then send news and content for MarketBeat and MarketBeat’s advertisers to users that opted in to their website.
Matthew Paulson • Email Marketing Demystified: Build a Massive Mailing List, Write Copy that Converts and Generate More Sales (Second Edition)
Consider buying opt-ins to your web push list.
Matthew Paulson • Email Marketing Demystified: Build a Massive Mailing List, Write Copy that Converts and Generate More Sales (Second Edition)
Use custom icons for your notifications. Every web push notification sent includes a small square image that you can use to sell your content. If you don’t specify an image, your default image (likely your logo) will appear. I recommend including a unique image with each notification to maximize engagement and click-through rates.