The Art and Business of Online Writing: How to Beat the Game of Capturing and Keeping Attention

But it was missing the most important piece of the puzzle: there was no social component, no way for readers to explore and discover new, interesting writers. And without this discovery feature, the likelihood of someone coming across my blog was slim to none.

there is a way for you to get the best of both worlds, and that’s by using niche topics to answer universal questions.

The first question I encourage you to ask yourself is, “Who is this piece of writing for?”

How much content you’ve created:

Here are a few writing rules I encourage you to live by: Write for the everyday person. If you are hell-bent on writing at an academic level, realize you are writing for a considerably smaller audience—which means, by definition, your material will almost never be read by the masses. If what you want is broad exposure, then it’s important for you t

Actionable Guide Again, the goal of writing an Actionable Guide of any kind is to get someone to bookmark it. The reason I like to set this as a “mental goal” is because if you can write something someone is willing to bookmark, that means you’ve written a resource the reader doesn’t want to just read once—but wants to come back to again and again

The usual mistake writers make here is they try to fit too many ideas into one single piece of content. Instead of writing the single best article on “How To Land Your First Client As A Freelance Photographer,” they write an article that touches a bit on clients, and a bit on lenses, and a bit on accounting, and a bit on photo editing.

Opinions, just like Actionable Guides, have their own set of rules—and if you want to avoid being another navel-gazing blogger nobody cares to listen to, you need to find different ways to communicate in order to stand out.

Delete your original post, change a variable or two, and publish it again.

How many followers you have on social media: