Company/Industry Audience: Your third content bucket is the environment and industry you exist within.

Niche Audience: Your second content bucket should be hyper-relevant to your expertise. If you’re the VP of Marketing, then your niche audience would be “marketers”—and refined further, maybe “content marketers.” When speaking to this audience, you have the option of continuing to leverage universal topics to broaden your reach, or intentionally

The three types of “content buckets” I recommend are: General Audience: You should have one bucket that is aimed at universal topics. Things like positive habits, life lessons, productivity topics, etc., are big, broad categories that resonate with the widest number of people. How you make them relevant to you is by approaching them through your

So, in the game of online writing, it’s not just that volume wins. It’s that timeless volume wins.

The more your library grows, the larger of a footprint you can now bring to any new writing platform. The larger of a footprint you can bring to new platforms, the faster you will effectively position yourself as “the king” of your chosen category—and over time, this flywheel will continue to spin faster and faster.

These are stories, opinions, insights, lists, and guides that will stand the test of time.

Writers who succeed on the internet are the ones with the largest libraries of content.

The Golden Intersection puts the reader first. This piece is about their questions. This piece is about their wants and needs. This piece is about their desires.

If you’re writing about how to learn a skill, you should also tell the reader how you learned that skill.