The Art and Business of Online Writing: How to Beat the Game of Capturing and Keeping Attention

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It has to do with discipline. It has to do with self-belief. It has to do with understanding the path of mastery—of anything.

Step 3: Plug And Play Under Each Topic Then, underneath each Audience, and then each Topic, use the Endless Idea Generator to come up with hundreds of working headlines. General Audience

Step 2: List 3+ Topics Under Each Bucket Within each bucket, pinpoint a few overarching topics you want to become an “influential voice” on, and write actively about. General Audience (Example: Productivity) Productivity Tips Time Management Techniques Curated Productivity Insights

Step 1: List Your 3 Content Buckets Each of these will be the categories you are looking to target over the long term. General Audience (Example: Productivity) Niche Audience (Example: Project Management Software) Company/Industry (Example: Software As A Service)

Step 3: Why Me? Credibility #1: “I am an expert on this topic. Here’s what I think.” Credibility #2: “I went out and talked to all the trusted experts on this

Step 1: What “Type” Of Writing Is This? Form #1: Actionable Guide Form #2: Opinion Form #3: Curated List Form #4: Story Form #5: Credibility Step 2: What “Idea” Am I Communicating Within This Piece Of Writing? Idea #1: Explanation (When/Where/How/What/Why Something Happens) Idea #2: Habits (To Achieve A Destination, Goal, Or State Of Being) Idea #3

Audience: Your third content bucket is the environment and industry you exist within. If you’re a violinist,