This is what’s known as The Curiosity Gap. The Curiosity Gap is what tells the reader what this piece of writing is about, who it’s for, and what it’s promising—all without revealing the answer.

And easily understand the PROMISE: the problem that will be solved, and/or the solution being offered

Easily understand who this piece of writing is for

Easily understand what this piece of writing is about

What makes a great headline is getting someone to do three things at the exact same time:

Today, the writers who succeed, and who actually make money, are more than just writers. They are individual brands. They are solo-run companies. They are the publisher, the creative director, the distributor, and the writer, all wrapped up into one—and they embrace the additional responsibility, because it means they have more monetary ownership a

When you get good enough at understanding how words can shape people’s perceptions, thoughts, emotions, and reasons for action, you become much more than just a writer.

Copywriting is arguably the most lucrative career path for writers, specifically because top-notch copywriters get paid to drive a financial result—of which they reap part of the benefits.

most people in life don’t know the value of their own skills. We all exist in our own little bubble, and get so used to the things we do and know, that we don’t even stop to consider how these skills or insights could be valuable for someone else. Since it’s “common knowledge” to us, we assume it’s “common knowledge” to everyone else—when that coul