How to Write Seductive Web Copy: An Easy Guide to Picking Up More Customers

Once you’ve created a list of problems and benefits, try adding the features that match.

Describing your ideal reader helps you plan your web copy better. If you understand the challenges and problems your ideal reader faces, you are able to provide the right solutions for her. If you know which words your ideal reader uses, you can adjust your language so she immediately understands what you’re writing about. If you understand your id

Create a list of objections. Again, you just want to be as complete as possible. Later on you can decide whether you need to address each objection or not.

Why you should write for just one ideal reader How to describe your ideal reader to boost the effectiveness of your copy How to learn more about your ideal reader

The biggest mistake web writers make is trying to write for too many people. It makes our messages wishy-washy, watery, and ineffective.

What is he (or she) reading? What social media platforms does he use? What are his favorite websites?

List all potential reasons why your ideal reader might be interested in buying from you. Don’t worry whether these reasons are important or not. At this stage you just want to be as complete as possible.

What does he dream about achieving? What would he love to have?

The secret to great copywriting is to know who you want to entice with your copy and to understand what it is they’re looking for.