How to Write Seductive Web Copy: An Easy Guide to Picking Up More Customers
start with asking your customer why they hesitated to buy from you, and then discuss how happy they are now
Henneke Duistermaat • How to Write Seductive Web Copy: An Easy Guide to Picking Up More Customers
Your value proposition is what you write on a billboard: a headline, a few bullet points, and an image.
Henneke Duistermaat • How to Write Seductive Web Copy: An Easy Guide to Picking Up More Customers
To increase your persuasiveness, add a word like now, instantly, or immediately
Henneke Duistermaat • How to Write Seductive Web Copy: An Easy Guide to Picking Up More Customers
credible, clear, and concise.
Henneke Duistermaat • How to Write Seductive Web Copy: An Easy Guide to Picking Up More Customers
Treat each bullet point as a headline. Each bullet point should promise something of value to your reader.
Henneke Duistermaat • How to Write Seductive Web Copy: An Easy Guide to Picking Up More Customers
The biggest improvement you can make to your web copy is changing your perspective and writing for your reader instead of for yourself.
Henneke Duistermaat • How to Write Seductive Web Copy: An Easy Guide to Picking Up More Customers
read comments on forums and blogs (if a blog matches your ideal reader), or check out Amazon reviews.
Henneke Duistermaat • How to Write Seductive Web Copy: An Easy Guide to Picking Up More Customers
To write a headline plus a subheading, simply state what you provide in your headline and list the benefit or the problem you avoid in your subheading.
Henneke Duistermaat • How to Write Seductive Web Copy: An Easy Guide to Picking Up More Customers
Qualaroo or LeadConversion
Henneke Duistermaat • How to Write Seductive Web Copy: An Easy Guide to Picking Up More Customers
You may think details aren’t interesting. You might be inclined to leave them out, but facts and details sell.