A Creator's perspective on Li's 10 strategies to grow the middle class of creators

As the creator economy has developed, new approaches to monetization have emerged. The framework below outlines the three primary ways creators leverage audience to build wealth: promoting other people’s products, selling their own products, and investing in their audience or alongside them.

10 strategies for fostering the creator middle class:

The Creator Economy value chain is simple: create content to build an audience and monetize that audience by selling subscriptions, merch, courses, access, and more.

3. Creator-friendly business models: Offering more direct monetization models (where users pay creators) can encourage creators to align their content with what end users value, versus creating content that maximizes watch time or virality.

The creator economy is in the midst of a decisive shift—from a “bigger is better,” ad-driven revenue model to one of niche communities and direct user-to-creator payment.

How do we build a healthier creator economy?

Giving ownership to creators is the most impactful way to empower creators. 

There is a transition happening from the attention economy to the ownership economy. Four ways to transition: the introduction of digital scarcity (NFTs), patronage (supporting creators), new economic models, and community ownership (DAOs).

There are many different wa

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