Audience and Wealth, Part I

An aggregator like Facebook or Airbnb brings all the relevant goods, services, or information that a consumer might seek into one place, and it gathers all the consumers there, too. Netflix is a one-stop shop for film and television. YouTube is a one-stop shop for user-generated video. Uber is a one-stop shop for car rides. These aggregators amass ... See more

There are fundamentals that I don’t see changing: money comes into the ecosystem either from advertisers looking to reach an audience, or from the audience itself. For the former, the creator economy will continue to capture a greater and greater share of ad spend, mostly because it will capture a greater and greater share of viewer attention. But ... See more