Beacons: Not Boring Memo

Beacons is the only link in bio company on the market with four Stanford-educated machine learning founders (3 PhD’s and 1 MS).

If popular Creators are using Beacons, their followers will start using Beacons too, and the loop continues. The loop is working: Beacons generates 77% of new users from this viral growth loop, and 18% from an incentivized referral program, meaning that 95% of new users come from other users.

The company is also a brilliant case study in counter-positioning, giving away everything that Linktree charges for, for free, and charging for things that Linktree doesn’t offer. It also takes a small cut whenever creators and their fans complete a transaction on Beacons.

It gives away everything that Linktree charges for for free, and charges for features beyond what Linktree offers -- custom domains, multiple pages, and direct monetization. Additionally, because Beacons allows Creators to monetize directly, it can make money by taking a small cut of each transaction.

Owning the link in bio is the rare opportunity to aggregate the Aggregators. It’s the “most coveted real estate in tech.” 

The Creator Economy value chain is simple: create content to build an audience and monetize that audience by selling subscriptions, merch, courses, access, and more.