Beacons: Not Boring Memo

This is changing rapidly across categories. As demand from creators has grown, companies have stepped in to provide solutions that help individuals go from potential to professional, often starting with a toolset before leveling up to provide a more aligned network through which creators can gain targeted distribution and develop real, lasting rela... See more

And rather than rent an audience on social media in exchange for ad revenue, they can control their own relationships. TikTok, Instagram and Twitter may help them get attention, but they monetize that attention with the Beacons links in their bios, bringing their fans back to where they can engage more personally and get paid directly.