• The long tail of the internet has provided a way for sovereign creators
  
  and businesses to ‘
  
  niche at scale
  
  ‘ in ways not possible at any other time in history, fostering unparalleled creativity and innovation;


• The quality of an audience matters;


• Being tiny is mighty;


• Delighting the weird is a superpower;


• When you build a business, you’re building a new

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And rather than rent an audience on social media in exchange for ad revenue, they can control their own relationships. TikTok, Instagram and Twitter may help them get attention, but they monetize that attention with the Beacons links in their bios, bringing their fans back to where they can engage more personally and get paid directly.