digital strategy24
Brian Thomas Clark

Leveraging an AI chatbot as an experiment in understanding behavior, not a strategy, is where the opportunity to provide a groundbreaking service lies

But when we think of Artificial Intelligence as a broader set of capabilities—one that can show up wherever your customer might be—we open the door to

It doesn’t mean websites and apps are dead, far from it. They will have a role to play, but an organization must be prepared to experiment across a la

Instead of having companies build a specialized interface for every kind of work, the AI generates the right interface on the fly. I suspect the futur

taste49
Brian Thomas Clark

By all means, building a bench of inspiration beyond what’s on your algorithm is a great thing. But stepping back from the machine entirely assumes a

The proliferation of relatability has narrowed the human experience, pushing us towards assimilation and mundanity. And, for whatever reason, we have

When we emphasize the artificially quantized, we lose access to the glorious in-between where we all actually live.

This is where the discourse has landed:AI creates abundance.Abundance creates too many options.So now the bottleneck is taste.So far so good, until yo

making-meaning60
Brian Thomas Clark

I'm not alone in this experience. I recall discussing with Chris Black of How Long Gone how influential these magazine-driven Borders explorations wer

For as bad as search engines are now, the corpus of information available on the web vastly exceeds what was there in 2011. Around the time it became

In an age where AI swallows up datasets from across the internet and has no real design perspective beyond what it can copy, and where all of our data

This is where the discourse has landed:AI creates abundance.Abundance creates too many options.So now the bottleneck is taste.So far so good, until yo

digital life—digital cultures60
Brian Thomas Clark

For as bad as search engines are now, the corpus of information available on the web vastly exceeds what was there in 2011. Around the time it became

"A fifteen-year-old casually told me that culture is online and really nowhere else. I felt dumbstruck by the simplicity of his insight, which I suspe

In an age where AI swallows up datasets from across the internet and has no real design perspective beyond what it can copy, and where all of our data

This is where the discourse has landed:AI creates abundance.Abundance creates too many options.So now the bottleneck is taste.So far so good, until yo

practice2
Brian Thomas Clark

If your intention is to become a singer, Eugenio, then you need to sing and sing and sing some more. Whether or not you go into the studio when you ha

This is where the discourse has landed:AI creates abundance.Abundance creates too many options.So now the bottleneck is taste.So far so good, until yo

friction-maxxing3
Brian Thomas Clark

The best ambient music is complexly beautiful, deceptively simple and, very often, soothing. Increasingly, though, I fear I’ve been treating this soot

I feel myself beholden to this passivity in my own relationship to ambient music. I routinely find myself turning to it not in the hopes of traveling

More and more, I feel myself drawn to ambient for its own anesthetic, mind-wipe effects. And I find myself less willing to deal with music that challe

attention17
Brian Thomas Clark

For as bad as search engines are now, the corpus of information available on the web vastly exceeds what was there in 2011. Around the time it became

The best ambient music is complexly beautiful, deceptively simple and, very often, soothing. Increasingly, though, I fear I’ve been treating this soot

I feel myself beholden to this passivity in my own relationship to ambient music. I routinely find myself turning to it not in the hopes of traveling

More and more, I feel myself drawn to ambient for its own anesthetic, mind-wipe effects. And I find myself less willing to deal with music that challe

culture-252620
Brian Thomas Clark

One hallmark of our current moment is that when an event happens, there is little collective agreement on even basic facts. This, despite there being

The question of our time is how do you artistically rebel — and win — against a totally flat cultural landscape? And before my readers, who I assume a

the linkedin personal brand has escaped containment and infected fashion, media, music, restaurants, and nearly every corner of public life.“our mensw

I feel myself beholden to this passivity in my own relationship to ambient music. I routinely find myself turning to it not in the hopes of traveling

web systems3
Brian Thomas Clark

Component-based design systems produce inherent efficiencies for designers and developers, and solve the challenges associated with duplication and in

It doesn’t mean websites and apps are dead, far from it. They will have a role to play, but an organization must be prepared to experiment across a la

idea-sex4
Brian Thomas Clark

Brian Eno: why I sculpt sound: "The thrill of making music is not when you succeed in meeting the brief, but when something happens that you hadn’t ex

4/4. Be a good assistant to yourself. Prepare and gather, make notations and sketches in your head or phone. When you work,  all that mapping, archite

Make no mistake, a machine’s memory is useful. I like the idea of a technology that will let me interrogate myself. To crawl through my notes and frag

For as bad as search engines are now, the corpus of information available on the web vastly exceeds what was there in 2011. Around the time it became

human potential4

rel to taste and post-platform

Brian Thomas Clark

Ross: New Romanticism is very interesting to me. Ted Gioia originated the idea, and it drew me in right away. I think it captures a general mood. A gr

When we emphasize the artificially quantized, we lose access to the glorious in-between where we all actually live.

websites - higher ed1
Brian Thomas Clark

Websites are still the primary place potential students will search for the information that’s important to them. That seldom is a brand message. Or a

notes for preso32
Brian Thomas Clark

The hard parts are still stubbornly human: deciding what is worth doing, inspiring people to care, the last mile of building high craft products, the

At the same time, Drupal continues to operate within a broader and changing technological landscape. Modern web development increasingly involves mult

Within this context, Drupal’s role appears increasingly aligned with long-term systems rather than rapid expansion cycles. Much of the work around Dru

Two conflicting perspectives I’m trying to reconcile: having a clear vision is critical, but the difference between success and failure is usually in

leadership8
Brian Thomas Clark

3. Maintain a standard Jalen yelled at me a few times for not getting my eyes on coach Jay Wright. We used to have this thing at Villanova: When the c

The hard parts are still stubbornly human: deciding what is worth doing, inspiring people to care, the last mile of building high craft products, the

Two conflicting perspectives I’m trying to reconcile: having a clear vision is critical, but the difference between success and failure is usually in

brand1
Brian Thomas Clark

the linkedin personal brand has escaped containment and infected fashion, media, music, restaurants, and nearly every corner of public life.“our mensw

marketing3
Brian Thomas Clark

Value-based marketing: “Marketing is about values. This is a very complicated world. This is a very noisy world. And we’re not going to get a chanc

Marketing Leaders as Institutional Navigators Chief marketing officers (CMOs), communications directors, and branding experts are no longer support

the linkedin personal brand has escaped containment and infected fashion, media, music, restaurants, and nearly every corner of public life.“our mensw

Drupal / RISD design system2
Brian Thomas Clark

Who Builds Drupal Now? Editor's Pick | Vol. 4 | Issue. 30Visual page builders often arrive with a familiar promise: fewer developer handoffs and more

Brian Chesky just launched an AI lab. One rule: no chatbots.The Airbnb CEO's argument is that specialized AI built around a specific experience beats

awareness / mindfulness8
Brian Thomas Clark

Boredom is when you do the things that make you feel like you have life under control. Not being bored is why you always feel busy, why you keep “not

By contrast, when “everything is at our fingertips” — when art is compressed into the same omnipresent and infinite digital non-time as every random p

“All of my hobbies involve basically micro-dosing epiphanies,” Nguyen said at one point. “Every time you’re yo-yoing, you’re like, If I change my angl

By all means, building a bench of inspiration beyond what’s on your algorithm is a great thing. But stepping back from the machine entirely assumes a

post-platform–post-feed17
Brian Thomas Clark

The internet has fundamentally altered the conditions under which genuine self-expression can exist. The solution isn’t to perform authenticity harder

The question of our time is how do you artistically rebel — and win — against a totally flat cultural landscape? And before my readers, who I assume a

Your extreme local, embodied community is your only truly real one. Think of it this way: Whose bodies are closest to yours when you’re sleeping at ni

By all means, building a bench of inspiration beyond what’s on your algorithm is a great thing. But stepping back from the machine entirely assumes a

futures4
Brian Thomas Clark

To correct the state of AI discourse today, we need to channel this same spirit and train our attention on the messy facts of the human, material worl

In “This Is for Everyone,” Berners-Lee argues that the web’s lack of compassion is “a design issue” that can be fixed. “There’s still time,” he writes

When everything is cheerfully “retro,” Fisher argued, we lose our grasp on history—and, without a sense of why the past happened the way it did, our a

And investor Turner Novak wrote on X, “‘Everyone will vibe code their own DoorDash’ is the 2026 version of ‘everything will be an NFT’.”While I agree