attention

The question of our time is how do you artistically rebel — and win — against a totally flat cultural landscape? And before my readers, who I assume are all approximately 36 years old and very tired, say, “so what, who cares?” This does matter. I mean, just look around right now lol. You know things are bad when even OpenAI President Greg Brockman... See more

The internet has fundamentally altered the conditions under which genuine self-expression can exist. The solution isn’t to perform authenticity harder, but to recognise and jealously guard the remaining places where real authenticity might still be possible: in unrecorded conversations, in private moments, in closed networks that haven’t yet been... See more

“All of my hobbies involve basically micro-dosing epiphanies,” Nguyen said at one point. “Every time you’re yo-yoing, you’re like, If I change my angle this much, or if I pull a little bit here, or if I drop it, oh, then it works! ”

n this sense, Labubus do seem to be a defining moment of 2020s culture. For those interested in moving culture away from fads such as these, resistance requires much more than a refusal to consume. If fads are narratives as much as products, they need to be starved of engagement, as well. We haven't figured out how to do this yet.

In writing this history of the 21st century, Blank Space, I noticed that one important marker of our era is the cultural success of widely loathed people , such as Paris Hilton, Kanye West, and Donald Trump. They all figured out a powerful media hack for which there is no known antidote: Sociopathic behavior spurs the media to write lots of... See more

My optimistic take is that the faux-culture ecosystem will drive more people towards small-scale, humanistic culture. But this brings us back to the “we” from Chayka’s piece. The vast majority of people on earth are going to drown in a lukewarm bath of AI gruel, and there is probably no effective means of mass resistance on their behalf. The... See more

Educated people feel a duty to know these trends as part of cultural literacy. They don't buy Labubus, yet they join the "we" and descend into introspective angst about what Labubus mean for the state of "our" collective psychology.

As a general strategy for cultural consumption, omnivorism was very smart: Erecting artificial barriers against “low”... See more

Boredom is when you do the things that make you feel like you have life under control. Not being bored is why you always feel busy, why you keep “not having time” to take a package to the post office or work on your novel. You do have time—you just spend it on your phone. By refusing to ever let your brain rest, you are choosing to watch other... See more