Digital Strategy

Having a digital product strategy means your organization has defined the value you want to deliver to your customers through software and digital tools. It’s a plan that tells staff and customers where you are applying your focus. It also includes a strategic plan, or product roadmap, for how to get there.

Having a product strategy isn’t the same ... See more

As anything scales too effectively - from fashion to restaurants to music - the market opens for more non-scalable alternatives. Once Starbucks opens on every block, many of us crave the artisanal coffee shop. Once our favorite Italian restaurant becomes a chain of three, we grow tired of it. Why? First, so much of what we buy and do is tied up in ... See more

In his retrospective of 2023 for his company Acquia, a SaaS platform built on top of the open source (and browser-based) Drupal software, Buytaert noted both the dangers and opportunities for the web going forward. “On one side, the rise of AI in information gathering will decrease the need for traditional websites,” he wrote. “On the other side, t... See more