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As a kid did you ever stare into your own eyes in the mirror long enough to lose your sense of reality?
A child can spend an hour fascinated by light reflecting on a wall. Adults often require escalating stimulation because familiarity numbs perception.W
Watch a child become emotionally transformed by:warm bathwater,a soft blanket,sunlight,being swung in circles,a heated car seat,grass,pool water,being
AUFI: What’s one piece of advice you’d give to a brand in 2026?Dan: Make something genuinely great and tell people about it clearly.
Great positioning takes into account all of the following: The customer’s point of view on the problem you solve and the alternative ways of solving t
We all know we’re overstimulated and want to stop, but we can’t. We use app blockers, throw our phones away, and build rigid routines. But none of it
humans don’t have fixed identities. we’re constantly testing. trying different versions of ourselves. seeing what gets rewarded. adjusting based on fe
I feel like there’s something so soulless about our culture—something deeply, deeply missing in people’s experience of life, a kind of superficiality.
a personally fulfilling and socially useful life of the mind
The internet taught us to consume everything. Save everything. Remember everything. But wisdom isn't about remembering more. It's about knowing what t
A digital communal garden. Shared beauty and care.
It also aligned the computer with something that is often inspiring to many people and artists: nature. If I can find the sublime in microchips and SD
Sometimes, You Have To Say No To Your Friends To Say Yes To Your Work When asked, Lin-Manuel Miranda says Wait For It is the best song he’s ever writ
when making things becomes frictionless, starting stops meaning anything.
So much value and love for the process of writing and what it does for the coherence between heart, brain, imagination, lived reality, unseen, and see
You can’t write a viral essay that says “it’s complicated and I’m not sure.” But this is the only path to truly novel insight.
Writing is a task that takes both objective and subjective intelligence. LLMs ace the objective parts the same way they ace every test; you can’t faul
I find that changing mediums is always good for my writing, so often I will go from the manila folder to a sheet of paper to a Word doc to a Scrivener
I have said that releasing certain work is like having a pap smear in public. This still feels true but before you can even get to the point of choosi
So much of making creative work is not actually being in flow, but it’s getting yourself there.
“Bring together things that have not yet been brought together and did not seem predisposed to be so.” ― Robert Bresson, Notes on the Cinematographer
In 1985, Nike held a 24-hour shoe design contest. Nike was struggling. Their stock dropped 50%. They had to lay off people. Adidas, Converse, and Reeb

Unplugging Is Not the Solution You Want
Society is increasingly cutting the nourishing ties that attach us, and calling it innovation. I worry about how encouraged we are to do things effici
I couldn’t help but come to the conviction, right there on the bus, that one of the most important questions modern man must ask himself is how much t
Useful and Overlooked Skills
Design talk: Too much consistency will ruin your app. Humans are naturally drawn to experiences that create a strong sense of place. This demands va
People who don't pause exist more in their head than their body. The mind is top-down, rigid, quick, enforcing an established view. The mind is waitin

across many dimensions we have been acculturated to value the aggregated over the individual, and defaulting to the average consensus has become comfo
one of the reasons school fails to help people model success is that a series of tests introduces no randomness. Success in real life involves a grea

“You can search and search all your life, but sometimes you need to realise you’ve arrived.”
“So often people are working hard at the wrong thing. Working on the right thing is probably more important than working hard.”
Christians believe purgatory exists because of God’s divine mercy, but even here on earth, perhaps the waiting period is more merciful than we realize
to be truly radical is to make hope possible rather than despair convincing.




