manifestos and principles

If everyone is busy making everything,

how can anyone perfect anything?

We start to confuse convenience with joy.

Abundance with choice.

Designing something requires focus.

The first thing we ask is:

What do we want people to feel?

Delight.

Surprise.

Love.

Connection.

Then we begin to craft around our intention.

It takes time.

There are a thousand no’s for ever... See more

those with verbal talent are going to have a more important skill set to offer the world in the coming decades, as the AI revolution takes hold—I think that those who are able to give expression to and speak to the deepest desires of the human heart will be the voices the world needs most.

Impact over refinement

When building something, focus on truly creating an impact before releasing and refining it.

Then, consider focusing on other impactful work before refining your prior releases.

Here is a simple test to see if you're building something impactful: Can you write a blog post about what you're releasing and how it will change your ... See more