manifestos and principles

Build honesty into your culture, not transparency.

Sublime is an ethos-driven company.

Here is what we believe:

Intention > Attention

• The destruction of our attention compromises our ability to make sustained progress on anything worthwhile. 

• You don’t need to go live in a cabin or swear off Netflix. You just have to live more deliberately. 

• We are entering the post-information age. The barrier is no

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those with verbal talent are going to have a more important skill set to offer the world in the coming decades, as the AI revolution takes hold—I think that those who are able to give expression to and speak to the deepest desires of the human heart will be the voices the world needs most.

A principle is only useful if you can legitimately take the opposite side. Otherwise it's simply an aspiration that everyone else is also shooting for.