manifestos and principles

Amazon doesn't have 14 principles. They have one: obsess over customers.

Once you decide to change your life, actually changing is easy.

Unfortunately, deciding to change is incredibly difficult.

There is no finish line. There is no winning, no losing.

Everything is a Practice.

A practice is the disciplined repetition of what you know with enough experimentation in that repetition to unlock those things you don’t yet know. It is ever-accumulating, and never-ending. It is sometimes painful, but that is the way.

Individual projects may come to... See more