manifestos and principles

We are abnormally passionate about the subject space in which Hulu operates. To us, the intersection of technology and great content like Family Guy, Arrested Development, and 30 Rock is inherently fun. This is a fortuitous thing, given that we think it would be a shame not to enjoy the adventure immensely. If you’d see this as all just software... See more

A principle is only useful if you can legitimately take the opposite side. Otherwise it's simply an aspiration that everyone else is also shooting for.

There is no finish line. There is no winning, no losing.

Everything is a Practice.

A practice is the disciplined repetition of what you know with enough experimentation in that repetition to unlock those things you don’t yet know. It is ever-accumulating, and never-ending. It is sometimes painful, but that is the way.

Individual projects may come to... See more

A company is a cathedral built to shelter an idea that might be true.

Be ambitious about the process, not just the outcome. (To use my own hobby as an example, when I bake, I put on some good music, I take my time, I eat too much batter. That way, if the recipe implodes–like when I accidentally mixed up powdered sugar and flour–the whole thing isn’t a wash.)

Let more than one thing hold your ambition, or meaning.... See more