manifestos and principles

What do we need, and what do we only reach for out of habit? What exhausts, and what nourishes?

Social environments on the internet provide a bountiful — and sometimes incongruous — bundle: conversation, riffing, jokes and shitposts, entertainment, learning, distraction, inspiration, meeting interesting people.

It's a beautiful bundle, to be sure! It... See more

Instagram's original product principles are beautiful in their simplicity: 1. Community first 2. Do the simple thing 3. Do fewer things better 4. Ride the wave

Amazon doesn't have 14 principles. They have one: obsess over customers.

There is no finish line. There is no winning, no losing.

Everything is a Practice.

A practice is the disciplined repetition of what you know with enough experimentation in that repetition to unlock those things you don’t yet know. It is ever-accumulating, and never-ending. It is sometimes painful, but that is the way.

Individual projects may come to ... See more