Ana Fragoso

@anapaulafragoso

Slow Marketing, Slow Business and how slow movement and conscious marketing can impact the way we market ourselves and do business, have been my research subject for 4 years now. I believe that consciousness and self knowledge are deeply connected to the way we build businesses and its totally possible to use it to have a business that thrives in the long term. I'll be curating content that inspires me to keep moving towards this reality, and proving that it's possible!

anafragoso.com

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Principle #3: Empathy before education.

Tad Hargrave • Seven Principles & Seven Practices on Empathy in Marketing - Marketing For Hippies

Panic is not a business strategy.What would happen if we all. slowed. down. our marketing?•It means that we can accept that sometimes it will take a while to build trust with people we’ve just met.It means that instead of pressuring people to buy right now, we encourage them to sleep on it and sit with it to make sure it’s really a fit (so that any... See more

Tad Hargrave • slow marketing - Marketing For Hippies

Your business becomes a movement, a place where people feel they belong, a conduit for like-minded people seeking to effect change.

Conscious marketing is about ensuring your marketing activities are aligned with your higher purpose — the why behind what you do. It's about taking a cause leadership approach and bringing your industry along with you

Carolyn Tate • Conscious Marketing: How to Create an Awesome Business with a New Approach to Marketing

Valuing your expertise inspires you to keep thinking and keep working on your ideas and making them better. It also leads to the personal conviction and belief that others are looking for in a trusted advisor.

Scott Stein • The Thought Leaders Practice: Do work you love with people you like the way you want

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find an offline way to engage with your community through events, conferences, local meetups, and other non-social media engagements because--despite how connected we are--word of mouth/personal referral is still the best way to get clients in any service industry.

Article

Crescer sem as redes sociais

Doing thought leadership – that is, creating and publicising insights that will be of interest to your clients. • Being a thought leader – that is, being widely recognised and rated for your interesting insights and knowledge, and having the credibility to influence others (generally from having done a lot of thought leadership to earn this

Tim Prizeman • The Thought Leadership Manual

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Courses

Courses are newsletters that teach readers a new skill, habit, or lesson. But unlike most newsletters, which might go out every day, every week, or every month, Courses have two unique features:

They’re automated, so if you sign up today, tomorrow, or a year from now, you’ll get the full series of emails. (Courses are built a lot like a

Dan Oshinsky • Article

Mundo da Newsletter

The End of Productivity

Sari Azout every.to

Sharecropping — Prolific Publisher

Regina Anaejionu prolificpublisher.com

Business Models and

I’d argue that the gist of sharecropping on social media is: We rent space on platforms we don’t own. We pay for that space by becoming “the product” whose attention is sold to the highest ads bidder. Our attention is also being usurped by the makers of the platform and what they’ve programmed their algorithm to show us. Our data is being collected, stored, and reused without our knowledge or permission (at times). We are still the workforce that fills the platform with value, ideas, content, and meaning. ------ It doesn’t benefit major social media companies (in a modern, capitalistic business sense) to encourage us to do the things that actually help us change the world and grow our businesses, and spread our ideas the way “gold standard” people are. ----- In the age of AI—and tons of people competing for attention online, if you are a thought leader with meaningful ideas to share: • Trying to compete on quantity is actually foolish. • Trying to compete on quality will weed a few people out, but is clearly not enough because most people I know are already trying that. • Competing on placement, relevance, and the strategic platform you build for your thought leadership is a much better way to spend your energy.