Ana Fragoso

@anapaulafragoso

Slow Marketing, Slow Business and how slow movement and conscious marketing can impact the way we market ourselves and do business, have been my research subject for 4 years now. I believe that consciousness and self knowledge are deeply connected to the way we build businesses and its totally possible to use it to have a business that thrives in the long term. I'll be curating content that inspires me to keep moving towards this reality, and proving that it's possible!

anafragoso.com

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The Third Alternative – Composure:

Tad Hargrave • collapse, posturing and composure - Marketing For Hippies

Human beings are not inherently indecisive.But, if you believe it, you might just become inherently pushy and hard to be around.

Tad Hargrave • "But aren't people indecisive?" - Marketing For Hippies

Ryan Law’s five traits of good thought leadership:

Personal: Everything we share in thought leadership has to, in some way, come from you and be uniquely yours. It has to be a product of the experiences you've had, the lessons you've learned, the problems you've solved, and the people and network you have built up.
Credible: It isn't enough just to

Liderança de Pensamento

We are all experts in our field. Underlying the areas of subject matter expertise are some foundational roles, or expertise, that all thought leaders might embody or develop. Knowing these and exploring how these inform your specific area of expertise makes you a better thought leader.

The Four Fundamental And Foundational Roles of Thought Leaders

Liderança de Pensamento

find an offline way to engage with your community through events, conferences, local meetups, and other non-social media engagements because--despite how connected we are--word of mouth/personal referral is still the best way to get clients in any service industry.

Article

Crescer sem as redes sociais

Nothing provides more immediate Authority than earned media, and, as a result, many people make the mistake of putting all their eggs in this single basket, which is very dangerous, because you don’t have direct control over media going out. Think about it; with earned media you have to rely on someone else to do something for a message to go out.

Adam Witty • Authority Marketing: How to Leverage 7 Pillars of Thought Leadership to Make Competition Irrelevant

O futuro das redes and Liderança de Pensamento

AI as interlocutor. As the thing that helps you understand what you’ve already noticed, or points you toward resources you didn’t know existed.

The 1970s math teachers who adapted to calculators didn’t ban the technology or embrace it uncritically. They asked: What does this tool make possible, and what does it make too easy? Then they restructured... See more

Ana Fragoso

Tad Hargrave • collapse, posturing and composure - Marketing For Hippies

Tad Hargrave • "But aren't people indecisive?" - Marketing For Hippies

The Four Fundamental And Foundational Roles of Thought Leaders

Article

Adam Witty • Authority Marketing: How to Leverage 7 Pillars of Thought Leadership to Make Competition Irrelevant

Brain Rot, Bible Study, and the Bot in Between

Adam Witty • Authority Marketing: How to Leverage 7 Pillars of Thought Leadership to Make Competition Irrelevant

Michael Ashcroft • Paying myself properly as a solopreneur