Ana Fragoso
@anapaulafragoso
Ana Fragoso
@anapaulafragoso
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A narrow niche, a strong point of view, and being findable in multiple places are the hallmarks of an authority position.
Nothing provides more immediate Authority than earned media, and, as a result, many people make the mistake of putting all their eggs in this single basket, which is very dangerous, because you don’t have direct control over media going out. Think about it; with earned media you have to rely on someone else to do something for a message to go out.
Charismatic people have the ability to show concern for people’s deepest needs and interests. That doesn’t mean charismatic people are mushy or patronizing, but when you are around them, you sense their interest and care and leave them feeling that you are important.
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