Ana Fragoso
@anapaulafragoso
Ana Fragoso
@anapaulafragoso
Nothing provides more immediate Authority than earned media, and, as a result, many people make the mistake of putting all their eggs in this single basket, which is very dangerous, because you don’t have direct control over media going out. Think about it; with earned media you have to rely on someone else to do something for a message to go out.
Point of view is you explaining what you do and why you do it the way you do it. It’s you explaining what your approach is and why you think it will work.
Because marketing is the selling of ideas, and ideas create feelings, and feelings impel people to take action, marketing is extremely powerful.