Ana Fragoso
@anapaulafragoso
Ana Fragoso
@anapaulafragoso
When you have a media mind-set, you are comfortable enough in your own Authority to curate content from others as a way to build relationships and give value to your audience.
Because marketing is the selling of ideas, and ideas create feelings, and feelings impel people to take action, marketing is extremely powerful.
Ryan Law’s five traits of good thought leadership:
Personal: Everything we share in thought leadership has to, in some way, come from you and be uniquely yours. It has to be a product of the experiences you've had, the lessons you've learned, the problems you've solved, and the people and network you have built up.
Credible: It isn't enough just to