Ana Fragoso

@anapaulafragoso

Slow Marketing, Slow Business and how slow movement and conscious marketing can impact the way we market ourselves and do business, have been my research subject for 4 years now. I believe that consciousness and self knowledge are deeply connected to the way we build businesses and its totally possible to use it to have a business that thrives in the long term. I'll be curating content that inspires me to keep moving towards this reality, and proving that it's possible!

anafragoso.com

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The choice you make today won’t limit your future choices nearly as much as you fear. The path you take into the next stage of your life is one of many paths you’ll be on. Limits are real, but far too often they are self-imposed.

What if you’re not off track?

Sendo empreendedora solo

To put this into perspective, these rates mean that for most SMEs, you’d need a following in the tens of thousands for organic social media to generate meaningful results.

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O futuro das redes

Think Again: The Power of Knowing What You Don't Know

Adam Grant • 6 highlights

amazon.com

Cover of Think Again: The Power of Knowing What You Don't Know

Valuing your expertise inspires you to keep thinking and keep working on your ideas and making them better. It also leads to the personal conviction and belief that others are looking for in a trusted advisor.

Scott Stein • The Thought Leaders Practice: Do work you love with people you like the way you want

Liderança de Pensamento

‘thought leader’: a knowledgeable and influential person whom clients trust and turn to for advice – a very powerful position to be in.

Tim Prizeman • The Thought Leadership Manual

Liderança de Pensamento

This idea lies at the heart of a new, conscious era of business and marketing. It's about doing work you love with people you love, in your own unique way, while making a difference in the world.

Carolyn Tate • Conscious Marketing: How to Create an Awesome Business with a New Approach to Marketing

The problem with most marketing parlance is that it's dehumanising. The language causes marketers to think of people not as human beings with real human needs, but as a resource of potential consumers to be manipulated into parting with their money. The task of marketing becomes a left-brain, ‘control and numbers' exercise instead of a human

Carolyn Tate • Conscious Marketing: How to Create an Awesome Business with a New Approach to Marketing

“The stream has dominated our lives since the mid-2000s,” Caulfield says. But it means people are either posting content or consuming it. And, Caulfield says, the internet as it stands rewards shock value and dumbing things down. “By engaging in digital gardening, you are constantly finding new connections, more depth and nuance,” he says.

technologyreview.com • Digital Gardens Let You Cultivate Your Own Little Bit of the Internet

Crescer sem as redes sociais

find an offline way to engage with your community through events, conferences, local meetups, and other non-social media engagements because--despite how connected we are--word of mouth/personal referral is still the best way to get clients in any service industry.

Article

Crescer sem as redes sociais