Ana Fragoso

@anapaulafragoso

Slow Marketing, Slow Business and how slow movement and conscious marketing can impact the way we market ourselves and do business, have been my research subject for 4 years now. I believe that consciousness and self knowledge are deeply connected to the way we build businesses and its totally possible to use it to have a business that thrives in the long term. I'll be curating content that inspires me to keep moving towards this reality, and proving that it's possible!

anafragoso.com

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The notion that people struggle to make decisions is one of the classic premises used to justify pushy and manipulative sales techniques.

Tad Hargrave • "But aren't people indecisive?" - Marketing For Hippies

in any work of art there are details and orders and relationships that take time to perceive.

Jennifer L. Roberts • Harvard art historian Jennifer Roberts teaches the value of immersive attention | Harvard Magazine

Sendo empreendedora solo

The End of Social Media - Every

Michael Mignano every.to

Crescer sem as redes sociais

Why do these businesses care so much? I suspect they aren’t really worried about AI—they're clinging to an old belief that if work isn't visibly difficult to produce, it must be less valuable. When we dig beneath the surface of "no-AI" policies and detection tools, we find an age-old assumption that worth must be measured in struggle. This mindset... See more

Katie Parrott • AI Phobia Is Just Fear That ‘Easier’ Equals ‘Cheating’

Tudo de IA

With each type of email, consider what metrics you want to use to measure success. For a Traffic-driving newsletter, you’ll probably track clicks or time on site after someone clicks. For Destination newsletters, clicks aren’t as relevant, so you may want to look at reader feedback or surveys to understand what’s working. If you only use one... See more

Dan Oshinsky • Article

Mundo da Newsletter

Knowledge work rarely follows linear patterns. Our most valuable contributions often come from reflection, seemingly "unproductive" conversations, exploration of dead ends, and invisible mental processing.

Katie Parrott • AI Phobia Is Just Fear That ‘Easier’ Equals ‘Cheating’

Thought leadership consists of ideas that require attention, that offer guidance or clarity and that can lead people in unexpected, sometimes contrarian directions. Thought leadership needs to be educational and ideally provocative; content marketing can simply be fun or entertaining.”2

Paul M. Kaplan • Essentials of Thought Leadership and Content Marketing: Boost Your Brand, Increase Your Market Share, and Generate Qualified Leads

Liderança de Pensamento

The Age of Social Media Is Ending

Ian Bogost theatlantic.com

The problem isn’t that the mean has decreased. It’s that the variance has shrunk. Movies, TV, music, books, and video games should expand our consciousness, jumpstart our imaginations, and introduce us to new worlds and stories and feelings. They should alienate us sometimes, or make us mad, or make us think. But they can’t do any of that if they... See more

Adam Mastroianni • Pop Culture Has Become an Oligopoly

Crescer sem as redes sociais