Ana Fragoso
@anapaulafragoso
Ana Fragoso
@anapaulafragoso
Your business becomes a movement, a place where people feel they belong, a conduit for like-minded people seeking to effect change.
Conscious marketing is about ensuring your marketing activities are aligned with your higher purpose — the why behind what you do. It's about taking a cause leadership approach and bringing your industry along with you
... See moreThe problem with most marketing parlance is that it's dehumanising. The language causes marketers to think of people not as human beings with real human needs, but as a resource of potential consumers to be manipulated into parting with their money. The task of marketing becomes a left-brain, ‘control and numbers' exercise instead of a human
... See moreThe cornerstones of empowerment are marked by three essential elements: truth, time and space.
When we create anxiety and impose pressure on our customers to make decisions faster than they are able to process the 'truth', we are disempowering them.
Crowding our customers with too many confusing choices, too much hyped-up balderdash, or screaming at
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