Ana Fragoso

@anapaulafragoso

Slow Marketing, Slow Business and how slow movement and conscious marketing can impact the way we market ourselves and do business, have been my research subject for 4 years now. I believe that consciousness and self knowledge are deeply connected to the way we build businesses and its totally possible to use it to have a business that thrives in the long term. I'll be curating content that inspires me to keep moving towards this reality, and proving that it's possible!

anafragoso.com

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As consumers, we have the ultimate power and responsibility in this situation. When we change our consumption habits, businesses will change. When we no longer respond to the false needs and collapsed beliefs conjured by marketing, marketers will change. We are not helpless victims of the system. We are the system.

Lynn Serafinn • The 7 Graces of Marketing: How to Heal Humanity and the Planet by Changing the Way We Sell

Conscious marketing is all about building something so fundamentally good and compelling right into the heart of your business, products and services that everyone (suppliers, employees and community) wants to join your tribe and spread the word.

It's about working out who you really want to serve and then asking how you can best serve them, way

Carolyn Tate • Conscious Marketing: How to Create an Awesome Business with a New Approach to Marketing

It has become standard to describe A.I. as a tool. I argue that this framing is incorrect. It does not aid in the completion of a task. It completes the task for you. A.I. is a service. You cede control and decisions to an A.I. in the way you might to an independent contractor hired to do a job that you do not want to or are unable to do. This is... See more

View Profile • The A.I. Lie

Tudo de IA

How can we make the web more natural and human-first rather than computers or institutions? How do we wish to interact with the internet beyond "browsing?” How would we shape the internet and our container for inhabiting it (currently, our browsers) if they were our neighborhoods and homes?

𝓽𝓲𝓷𝔂 𝓲𝓷𝓽𝓮𝓻𝓷𝓮𝓽𝓼

Crescer sem as redes sociais

Much of the mainstream business world is full of posturing. Most of the holistic and conscious world is full of collapsing.So many people though, seem to try to find a middle ground between collapsing and posturing. I want to suggest that the answer isn’t in the middle. It’s above. If you can imagine collapsing and posturing as end points on a... See more

Tad Hargrave • collapse, posturing and composure - Marketing For Hippies

Like every human endeavour, every social network is there for a limited duration and will be useful to a limited niche of people. That niche may grow to the point of being huge, like Facebook and WhatsApp. But, to this day, there are more people in the world without an account on Facebook than people with one. Every single social network is only... See more

Stop Trying to Make Social Networks Succeed

Crescer sem as redes sociais

The three-step affinity process in today’s media landscape is as follows: awareness, attention, and affinity.

Adam Witty • Authority Marketing: How to Leverage 7 Pillars of Thought Leadership to Make Competition Irrelevant

Liderança de Pensamento

Death of the Follower & the Future of Creativity on the Web With Jack Conte | SXSW 2024 Keynote

SXSW youtube.com

O futuro das redes