Ana Fragoso

@anapaulafragoso

Slow Marketing, Slow Business and how slow movement and conscious marketing can impact the way we market ourselves and do business, have been my research subject for 4 years now. I believe that consciousness and self knowledge are deeply connected to the way we build businesses and its totally possible to use it to have a business that thrives in the long term. I'll be curating content that inspires me to keep moving towards this reality, and proving that it's possible!

anafragoso.com

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What were the biggest book trends and themes of 2024?

Every year, my team considers more than 1000 titles for our annual book awards program. Tomorrow we will be releasing our Non-Obvious Book Awards Longlist selections but ahead of that I thought it would be interesting to share some of the biggest book topics that we discovered from reviewing all

Panic is not a business strategy.What would happen if we all. slowed. down. our marketing?•It means that we can accept that sometimes it will take a while to build trust with people we’ve just met.It means that instead of pressuring people to buy right now, we encourage them to sleep on it and sit with it to make sure it’s really a fit (so that any... See more

Tad Hargrave • slow marketing - Marketing For Hippies

Networking is the cultivating of mutually beneficial, give-and-take, win-win relationships.

Bob Burg • Endless Referrals, Third Edition

Hub Marketing

A narrow niche, a strong point of view, and being findable in multiple places are the hallmarks of an authority position.

Drew McLellan • Sell with Authority: Own and Monetize Your Agency's Authority Position

As social networks like Twitter, Facebook, and Instagram grow larger, they skew disproportionately toward supernodes—celebrity, meme and business accounts.

Arjun Sethi • The Hive is the New Network

Crescer sem as redes sociais

So the questions is, when it comes to building your business and your brand – what stories are you sharing? What are you giving your audience that allows them access to your world, your experiences, your past, your insights and the lessons they can learn from your journey?

Suzanne Chadwick • Play Big, Brand Bold: It's Your Time to Step Up, Show Up and Stand Out!

Sendo empreendedora solo

I can't think of a single positive change to a social media platform in years. Nothing has been done with user value in mind; every change is only made to satisfy shareholders. They've killed link sharing. They've killed the ability to see updates from your friends and family. They've killed reach for creators. They've killed news and trustworthy... See more

Stephen Moore • The Social Media Death Spiral

Crescer sem as redes sociais

Since a platform is in control of what content gets served to who and when, there’s no expectation that a creator’s social network is guaranteed to see their content. Therefore, platforms can also choose what not to program, and there’s little creators can do or say to counteract this. Long gone are the days where a creator can complain about being... See more

Michael Mignano • The End of Social Media

Crescer sem as redes sociais

for the essay