Ana Fragoso

@anapaulafragoso

Slow Marketing, Slow Business and how slow movement and conscious marketing can impact the way we market ourselves and do business, have been my research subject for 4 years now. I believe that consciousness and self knowledge are deeply connected to the way we build businesses and its totally possible to use it to have a business that thrives in the long term. I'll be curating content that inspires me to keep moving towards this reality, and proving that it's possible!

anafragoso.com

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The Self Is The Platform

workingtheorys.com

Tudo de IA

AI, on the other hand,feels like work . It’s like hiring your first employee. Yes, they will eventually make your life easier, but there’s a lot to be done before that happens—you have to think about what you want to delegate, find the right candidate, and onboard them into your organization. Something similar happens when you start using AI. You... See more

Rhea Purohit • Why I Avoided AI—And How I Finally Embraced It

Tudo de IA

They showed us a way to connect with others, widen friendships, find others in similar or different communities, and stay on top of life events and milestones. Then, they stripped it all away, stuffed everything with algorithmic sludge designed to push engagement metrics higher, and left us scrolling like the dopamine addicts we are.

Stephen Moore • The Social Media Death Spiral

Crescer sem as redes sociais

As social networks like Twitter, Facebook, and Instagram grow larger, they skew disproportionately toward supernodes—celebrity, meme and business accounts.

Arjun Sethi • The Hive is the New Network

Crescer sem as redes sociais

Partnership – The ability to structure and maintain strategic relationships that benefit everyone involved.

Daniel Priestley • Key Person of Influence

Hub Marketing

Recommendation media is here. As a result, we’ll make fewer explicit choices (“these are my friends”) and more implicit choices (“this is where the algorithm recommends I should spend my attention”) about how, when, and why we consume content. In the near term, we may not notice much of a difference, but it’ll be fascinating to look back a few... See more

Michael Mignano • The End of Social Media

Crescer sem as redes sociais

for the essay

Posturing is the other side of the coin.Posturing is when we puff ourselves up and try to seem more successful and confident than we actually are.Posturers talk a good game. They talk a lot about their big goals and visions for the future. It can be incredibly enticing. But usually nothing happens. Because to make big things happen, they need to... See more

Tad Hargrave • collapse, posturing and composure - Marketing For Hippies

Marketing emails

Finally, there are Marketing emails. These are explicitly designed to sell something or promote something.

Dan Oshinsky • Article

Mundo da Newsletter

I’ve come to think about AI’s role in my work in six parts, which correspond to the six parts of my workflow:

As a “second brain”

As a thought partner

As a first draft factory

As a first set of “eyes”

As a content multiplier

As a product manager

Katie Parrott • AI Turned Me Into a Content Agency of One

Tudo de IA