Ana Fragoso

@anapaulafragoso

Slow Marketing, Slow Business and how slow movement and conscious marketing can impact the way we market ourselves and do business, have been my research subject for 4 years now. I believe that consciousness and self knowledge are deeply connected to the way we build businesses and its totally possible to use it to have a business that thrives in the long term. I'll be curating content that inspires me to keep moving towards this reality, and proving that it's possible!

anafragoso.com

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But, if we just focus on blindly selling everyone we might, out of the misguided assumption that we can help everyone, we will end up with a lot of clients who aren’t a good fit. And working together will be a living hell producing mediocre to poor results and have them warning people against hiring us.

Tad Hargrave • Seven Principles & Seven Practices on Empathy in Marketing - Marketing For Hippies

The End of Productivity

Sari Azout every.to

The Social Media Death Spiral

open.substack.com

Crescer sem as redes sociais

Lifespan (Half-Life) of Social Media Posts: Update for 2024 | ScottGraffius.com | Blog | Intersection of Project Leadership with Business and Technology

Scott M. Graffius scottgraffius.com

This number might be hard to believe, but 93% of creators surveyed said that being a creator has negatively impacted their lives. (And that point, it’s probably worth asking, “Well, why would anyone become a creator? Or stay a creator?” And that’s a fair question. I guess it’s the same reason people keep playing the lottery: the potential upside... See more

Tara McMullin • The game is rigged (rethinking the creator economy)

O futuro das redes

Why the most valuable newsroom KPI is no longer reach but belonging | The Audiencers

New social networks have typically struggled to monetize due to their small audience sizes, as they are unable to achieve the scale to make meaningful revenue from advertising. Paid communities, however, supply an engaged and paying audience, providing an alternative route to sustainability for independent social networks.

Subpixel Space • Come for the Network, Pay for the Tool