Ana Fragoso

@anapaulafragoso

Slow Marketing, Slow Business and how slow movement and conscious marketing can impact the way we market ourselves and do business, have been my research subject for 4 years now. I believe that consciousness and self knowledge are deeply connected to the way we build businesses and its totally possible to use it to have a business that thrives in the long term. I'll be curating content that inspires me to keep moving towards this reality, and proving that it's possible!

anafragoso.com

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instead of “building an audience,” build a world. build a digital garden-ecosystem, that exists — first and primarily — for itself. a world that doesn’t need likes, traffic, subscribers, or clicks — in order to validate its existence.

build a world that the RIGHT people — your kindred people — will discover, will gravitate towards, and fall in love... See more

Crescer sem as redes sociais

Thought leadership must, in the end, introduce and map topics that address an audience’s key issues and provide solutions for solving those issues.

Paul M. Kaplan • Essentials of Thought Leadership and Content Marketing: Boost Your Brand, Increase Your Market Share, and Generate Qualified Leads

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Users are slowly beginning to turn away from social media as a source of great content; a recent Pew report found that about 48% of people get their news from social media, which is a huge number but still down 5% from even a year ago. More creators are forging multi-platform, independent careers, which can make it hard for audiences to find them.... See more

David Pierce • Spotify for Readers: How Tech Is Inventing Better Ways to Read the Internet

Crescer sem as redes sociais

The second way the game is rigged is how these platforms manipulate unpaid labor.

Tara McMullin • The game is rigged (rethinking the creator economy)

Conscious marketing is based on the principle that a conscious approach to capitalism and business must prevail.

Carolyn Tate • Conscious Marketing: How to Create an Awesome Business with a New Approach to Marketing

But as seen from the macro view, a diverse, bottom-up media ecosystem is in fact

not thriving

.

Instead, the inverse is happening.

Homogeneity is winning.

Matt Klein • The Creator Paradox: Cultural Stasis Amidst Creative Surplus

Crescer sem as redes sociais

AI as interlocutor. As the thing that helps you understand what you’ve already noticed, or points you toward resources you didn’t know existed.

The 1970s math teachers who adapted to calculators didn’t ban the technology or embrace it uncritically. They asked: What does this tool make possible, and what does it make too easy? Then they restructured... See more

Brain Rot, Bible Study, and the Bot in Between

Tudo de IA

Luckily, there’s an easily accessible antidote to imposter syndrome. It is simply to be yourself, and to be so deeply committed to a purpose that what matters is not how you appear to others but what is actually served.

Nilofer Merchant • The Power of Onlyness

Sendo empreendedora solo

Who are you as an expert? How did you arrive at the topic you love so much? What makes you love it so much? How do you see things differently than others in your niche?

Rhea Wessel • Write Like a Thought Leader: How to Find a Constant Stream of Story Ideas to Position Yourself As the Go-To Expert in Your Niche

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