Ana Fragoso

@anapaulafragoso

Slow Marketing, Slow Business and how slow movement and conscious marketing can impact the way we market ourselves and do business, have been my research subject for 4 years now. I believe that consciousness and self knowledge are deeply connected to the way we build businesses and its totally possible to use it to have a business that thrives in the long term. I'll be curating content that inspires me to keep moving towards this reality, and proving that it's possible!

anafragoso.com

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Alerts

Alerts are shorter newsletters designed to let readers know when a new, specific type of content is published. Breaking news alerts from newsrooms about can’t-miss big stories are the most common.

Dan Oshinsky • Article

Mundo da Newsletter

Algorithms optimized for engagement shape what we see on social media and can goad us into participation by showing us things that are likely to provoke strong emotional responses. But although we know that all of this is happening in aggregate, it’s hard to know specifically how large technology companies exert their influence over our lives.

Social Internet Is Dead. Get Over It.

Crescer sem as redes sociais

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Principle #2: Experience matters as much as results. Yes, it matters critically that you actually solve a problem and help them get a result they’re craving. But what matters equally as much is that they feel good in the process. Do you think they’ll come back to your business if they don’t feel good about it?Do you think they’ll tell their friends... See more

Tad Hargrave • Seven Principles & Seven Practices on Empathy in Marketing - Marketing For Hippies

Value Newsletter (VNL)

Newsletters are sent manually as broadcasts (although they can be automated within a sequence, but for most people, sticking to broadcasts is the best option and simplest to implement).

The newsletter is a vehicle through which we provide ongoing value.

A VNL has no endpoint. Its value creation effects are constant and... See more

Mundo da Newsletter

What is the big picture of your work or the big change you’re advocating? How do you propose to make it happen?

Rhea Wessel • Write Like a Thought Leader: How to Find a Constant Stream of Story Ideas to Position Yourself As the Go-To Expert in Your Niche

Liderança de Pensamento

The art of building trust and getting people to give you permission to be added to your list is one of the most important ones you can develop.

Tad Hargrave • Seven Principles & Seven Practices on Empathy in Marketing - Marketing For Hippies

Composure has an agenda – but it’s not secret.The agenda is to know the truth of the situation. And in business this translates as, ‘is this a fit?’ People who are composed rarely trigger sales pressure and if they do they’re able to diffuse it because they’re really not attached.When we’re composed we say ‘yes’ when we want to and ‘no’ when we... See more

Tad Hargrave • collapse, posturing and composure - Marketing For Hippies

in any work of art there are details and orders and relationships that take time to perceive.

Jennifer L. Roberts • Harvard art historian Jennifer Roberts teaches the value of immersive attention | Harvard Magazine

Sendo empreendedora solo

Thought leadership must, in the end, introduce and map topics that address an audience’s key issues and provide solutions for solving those issues.

Paul M. Kaplan • Essentials of Thought Leadership and Content Marketing: Boost Your Brand, Increase Your Market Share, and Generate Qualified Leads

Liderança de Pensamento