Ana Fragoso

@anapaulafragoso

Slow Marketing, Slow Business and how slow movement and conscious marketing can impact the way we market ourselves and do business, have been my research subject for 4 years now. I believe that consciousness and self knowledge are deeply connected to the way we build businesses and its totally possible to use it to have a business that thrives in the long term. I'll be curating content that inspires me to keep moving towards this reality, and proving that it's possible!

anafragoso.com

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They showed us a way to connect with others, widen friendships, find others in similar or different communities, and stay on top of life events and milestones. Then, they stripped it all away, stuffed everything with algorithmic sludge designed to push engagement metrics higher, and left us scrolling like the dopamine addicts we are.

Stephen Moore • The Social Media Death Spiral

Crescer sem as redes sociais

Lesson One : Newsletters will become like social networks.

ICYMI newsletter creator Lia Haberman has a hot take to start us off: She thinks newsletters will become more like social in 2025. (Just... without the trolls, bots, and flame wars.)

“By 2025, I think we'll see newsletters transition into being more like social networks. It’s going to be a... See more

Caroline Forsey • 5 Marketing Experts Predict The Top Trends We'll See in 2025

Mundo da Newsletter

The three-step affinity process in today’s media landscape is as follows: awareness, attention, and affinity.

Adam Witty • Authority Marketing: How to Leverage 7 Pillars of Thought Leadership to Make Competition Irrelevant

Liderança de Pensamento

When people feel safe around and understood by you they will tell you the truth about what’s ailing them which will allow you to make a better diagnosis which will mean you produce better results for them which will leave them more happy and telling more people about how great you are.

Tad Hargrave • Seven Principles & Seven Practices on Empathy in Marketing - Marketing For Hippies

In recommendation media, content is not distributed to networks of connected people as the primary means of distribution. Instead, the main mechanism for the distribution of content is through opaque, platform-defined algorithms that favor maximum attention and engagement from consumers. The exact type of attention these recommendations seek is... See more

Michael Mignano • The End of Social Media

Crescer sem as redes sociais

Businesses Are Born in the Mind

Matthew Dicks • Stories Sell: Storyworthy Strategies to Grow Your Business and Brand

Sendo empreendedora solo

Before you do any outreach you really want to think about your container. Before people find you, you want to ask yourself, “And what happens when they do?”

File

Sendo empreendedora solo

The Social Media Death Spiral

open.substack.com

Crescer sem as redes sociais

The choice you make today won’t limit your future choices nearly as much as you fear. The path you take into the next stage of your life is one of many paths you’ll be on. Limits are real, but far too often they are self-imposed.

What if you’re not off track?

Sendo empreendedora solo