Ana Fragoso

@anapaulafragoso

Slow Marketing, Slow Business and how slow movement and conscious marketing can impact the way we market ourselves and do business, have been my research subject for 4 years now. I believe that consciousness and self knowledge are deeply connected to the way we build businesses and its totally possible to use it to have a business that thrives in the long term. I'll be curating content that inspires me to keep moving towards this reality, and proving that it's possible!

anafragoso.com

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The surest sign of a market for lemons is when everything for sale is garbage, and nobody has an incentive to put something up for sale that's not garbage, because they have no way to credibly signal their offerings aren't garbage, too.

Lars Doucet Dec 26 • AI: Markets for Lemons, and the Great Logging Off

The problem isn’t that the mean has decreased. It’s that the variance has shrunk. Movies, TV, music, books, and video games should expand our consciousness, jumpstart our imaginations, and introduce us to new worlds and stories and feelings. They should alienate us sometimes, or make us mad, or make us think. But they can’t do any of that if they... See more

Adam Mastroianni • Pop Culture Has Become an Oligopoly

Crescer sem as redes sociais

Why the most valuable newsroom KPI is no longer reach but belonging | The Audiencers

The cornerstones of empowerment are marked by three essential elements: truth, time and space.

When we create anxiety and impose pressure on our customers to make decisions faster than they are able to process the 'truth', we are disempowering them.

Crowding our customers with too many confusing choices, too much hyped-up balderdash, or screaming at

Lynn Serafinn • The 7 Graces of Marketing: How to Heal Humanity and the Planet by Changing the Way We Sell

It has become standard to describe A.I. as a tool. I argue that this framing is incorrect. It does not aid in the completion of a task. It completes the task for you. A.I. is a service. You cede control and decisions to an A.I. in the way you might to an independent contractor hired to do a job that you do not want to or are unable to do. This is... See more

View Profile • The A.I. Lie

Tudo de IA

Authority is developed through commitment and knowledge.

Sally Hogshead • How the World Sees You

Liderança de Pensamento

Often in sales and marketing, we’re not really listening at all. We’re trying to convince people to ‘say yes’ and work with us.

Tad Hargrave • Seven Principles & Seven Practices on Empathy in Marketing - Marketing For Hippies

This is why answering the question of the creator economy is so important to me. There is plenty of opportunity to go around. I believe we will continue to see novel ways to build a livelihood and increasing numbers of people participating in the economy outside of the container of a “job.” But right now, there is a lot of confusion about the... See more

Tara McMullin • The game is rigged (rethinking the creator economy)

The game is rigged (rethinking the creator economy)

Mighty Networks explorewhatworks.com

Economics and Future of Work