Ana Fragoso

@anapaulafragoso

Slow Marketing, Slow Business and how slow movement and conscious marketing can impact the way we market ourselves and do business, have been my research subject for 4 years now. I believe that consciousness and self knowledge are deeply connected to the way we build businesses and its totally possible to use it to have a business that thrives in the long term. I'll be curating content that inspires me to keep moving towards this reality, and proving that it's possible!

anafragoso.com

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Why the Internet Isn’t Fun Anymore

Kyle Chayka newyorker.com

Crescer sem as redes sociais

Milly Shotter • BGV Blog - How to build an impact brand with great communications

Marketing & Communication Organization

Think of your business as something apart from yourself, as a world of its own, as a product of your efforts, as a machine designed to fulfill a very specific need, as a mechanism for giving you more life, as a system of interconnecting parts, as a package of cereal, as a can of beans, as something created to satisfy your consumers’ deeply held

Michael E. Gerber • The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It

Sendo empreendedora solo

Simply put, if you meet someone at a party and they are an arrogant asshole there you would, quite rightly, assume that they will be an arrogant asshole to work with.If they really listen to you, ask good questions and you leave the experience feeling totally heard, ‘gotten’, loved and appreciated – you’ll assume they’ll be like this in a working... See more

Tad Hargrave • Seven Principles & Seven Practices on Empathy in Marketing - Marketing For Hippies

Conviction is willingness to do the work, to live with uncertainty, to be open to asking for help, and not to worry about the end result.

Nilofer Merchant • The Power of Onlyness

Sendo empreendedora solo

Partnership – The ability to structure and maintain strategic relationships that benefit everyone involved.

Daniel Priestley • Key Person of Influence

Hub Marketing

If I believe that you need what I have (which is the first thought worth questioning) and that you have a hard time deciding things (the second thought work questioning) then I will manipulate you. Those two thoughts are all I need to justify my use of pressure-filled, sneaky tactics to get you to say ‘yes’ to working with me.

Tad Hargrave • "But aren't people indecisive?" - Marketing For Hippies

Talent will increasingly own their audience, with the rise of “channels of one” and community-as-a-service... Equivalents to Substack (where you build and monetize your own email list) will emerge in video, communities, branded products (like Borgo, still pre-launch) and other ways to build, manage, and monetize your audience. Some early breakouts... See more

Scott Belsky • 8 Themes For The Near Future Of Tech 🔮

Crescer sem as redes sociais

Point of view is you explaining what you do and why you do it the way you do it. It’s you explaining what your approach is and why you think it will work.

O futuro das redes and Sendo empreendedora solo