Ana Fragoso

@anapaulafragoso

Slow Marketing, Slow Business and how slow movement and conscious marketing can impact the way we market ourselves and do business, have been my research subject for 4 years now. I believe that consciousness and self knowledge are deeply connected to the way we build businesses and its totally possible to use it to have a business that thrives in the long term. I'll be curating content that inspires me to keep moving towards this reality, and proving that it's possible!

anafragoso.com

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You won’t be able to do everything you want to do in your life—but you’ll be able to do more than you think.

What if you’re not off track?

Sendo empreendedora solo

The art of building trust and getting people to give you permission to be added to your list is one of the most important ones you can develop.

Tad Hargrave • Seven Principles & Seven Practices on Empathy in Marketing - Marketing For Hippies

Recommendation media is here. As a result, we’ll make fewer explicit choices (“these are my friends”) and more implicit choices (“this is where the algorithm recommends I should spend my attention”) about how, when, and why we consume content. In the near term, we may not notice much of a difference, but it’ll be fascinating to look back a few... See more

Michael Mignano • The End of Social Media

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for the essay

However, in the meantime, the new media strategy is AI-empowered creators as the face of the brand, with relatively few staff building out bundled product offerings. Email moves from the strategy to just another tool. The future is owning relationships with audiences—and serving as many of their media and software needs as possible.

AI Is Breaking Media. Here’s How Publishers Can Survive.

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“The stream has dominated our lives since the mid-2000s,” Caulfield says. But it means people are either posting content or consuming it. And, Caulfield says, the internet as it stands rewards shock value and dumbing things down. “By engaging in digital gardening, you are constantly finding new connections, more depth and nuance,” he says.

Tanya Basu • Digital Gardens Let You Cultivate Your Own Little Bit of the Internet

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the end of our extremely online era.

Tommy Dixon substack.com

Crescer sem as redes sociais

As consumers, we have the ultimate power and responsibility in this situation. When we change our consumption habits, businesses will change. When we no longer respond to the false needs and collapsed beliefs conjured by marketing, marketers will change. We are not helpless victims of the system. We are the system.

Lynn Serafinn • The 7 Graces of Marketing: How to Heal Humanity and the Planet by Changing the Way We Sell

Thought leadership consists of ideas that require attention, that offer guidance or clarity and that can lead people in unexpected, sometimes contrarian directions. Thought leadership needs to be educational and ideally provocative; content marketing can simply be fun or entertaining.”2

Paul M. Kaplan • Essentials of Thought Leadership and Content Marketing: Boost Your Brand, Increase Your Market Share, and Generate Qualified Leads

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How?- Study empathy- Make your business more welcoming- Acknowledge them for how hard and painful it feels for them to be going through their situation. Honour that. Respect that.- Slow down on giving advice.- Practice restating what you hear them say.- Get empathy: . If there’s an area of your life where you feel no one understands you, find... See more