Ana Fragoso

@anapaulafragoso

Slow Marketing, Slow Business and how slow movement and conscious marketing can impact the way we market ourselves and do business, have been my research subject for 4 years now. I believe that consciousness and self knowledge are deeply connected to the way we build businesses and its totally possible to use it to have a business that thrives in the long term. I'll be curating content that inspires me to keep moving towards this reality, and proving that it's possible!

anafragoso.com

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Why do these businesses care so much? I suspect they aren’t really worried about AI—they're clinging to an old belief that if work isn't visibly difficult to produce, it must be less valuable. When we dig beneath the surface of "no-AI" policies and detection tools, we find an age-old assumption that worth must be measured in struggle. This mindset... See more

Katie Parrott • AI Phobia Is Just Fear That ‘Easier’ Equals ‘Cheating’

Tudo de IA

How?- Study empathy- Make your business more welcoming- Acknowledge them for how hard and painful it feels for them to be going through their situation. Honour that. Respect that.- Slow down on giving advice.- Practice restating what you hear them say.- Get empathy: . If there’s an area of your life where you feel no one understands you, find... See more

Tad Hargrave • Seven Principles & Seven Practices on Empathy in Marketing - Marketing For Hippies

Substack's Core Growth Loop — Brian Balfour

Brian Balfour brianbalfour.com

Mundo da Newsletter

Why the Internet Isn’t Fun Anymore

Kyle Chayka newyorker.com

Crescer sem as redes sociais

The internet stage is more crowded. Attention is more expensive. Making one's voice heard has gotten harder. The good days of cheap Facebook ads are behind us. Turning users into contributors and advocates is a hard-to-crack but high-rewards marketing strategy. Community is the new Moat.

Future of Social Communities

docs.google.com

Ana Fragoso

Katie Parrott • AI Phobia Is Just Fear That ‘Easier’ Equals ‘Cheating’

Tad Hargrave • Seven Principles & Seven Practices on Empathy in Marketing - Marketing For Hippies

Substack's Core Growth Loop — Brian Balfour

Why the Internet Isn’t Fun Anymore

Ariel Renous • The Future of Social

Why the most valuable newsroom KPI is no longer reach but belonging | The Audiencers

Adam Witty • Authority Marketing: How to Leverage 7 Pillars of Thought Leadership to Make Competition Irrelevant

Tad Hargrave • Seven Principles & Seven Practices on Empathy in Marketing - Marketing For Hippies

Future of Social Communities