Ana Fragoso

@anapaulafragoso

Slow Marketing, Slow Business and how slow movement and conscious marketing can impact the way we market ourselves and do business, have been my research subject for 4 years now. I believe that consciousness and self knowledge are deeply connected to the way we build businesses and its totally possible to use it to have a business that thrives in the long term. I'll be curating content that inspires me to keep moving towards this reality, and proving that it's possible!

anafragoso.com

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This dynamic happens all the time. Someone shares a problem and we want to jump on it and solve it. But sometimes it’s okay to just let people feel like victims instead of shaming them into working with us, to let them have their experience and not need to change it. Our need to change other people and fix them might be the real problem rather than... See more

Tad Hargrave • Seven Principles & Seven Practices on Empathy in Marketing - Marketing For Hippies

Conviction is willingness to do the work, to live with uncertainty, to be open to asking for help, and not to worry about the end result.

Nilofer Merchant • The Power of Onlyness

Sendo empreendedora solo

Thought leadership must, in the end, introduce and map topics that address an audience’s key issues and provide solutions for solving those issues.

Paul M. Kaplan • Essentials of Thought Leadership and Content Marketing: Boost Your Brand, Increase Your Market Share, and Generate Qualified Leads

Liderança de Pensamento

Towards Small-Scale Social

notes.hyperlink.academy

Crescer sem as redes sociais

The deeper you dive into the email world, the more you realize there aren’t just a few types of emails you can send. Best-in-class organizations and operators might send up to eight different categories of emails, each with a specific purpose in mind:

Traffic-driving newsletters

Destination newsletters

Alerts

Courses

Pop-up newsletters

Transactional

Dan Oshinsky • Article

Mundo da Newsletter

With or without social media, I have things to say, wisdom to share, and plenty to teach! But how do I disentangle all that from the problems I see with the influencer-slash-content-creator business model?

Amelia Hruby • reflections on two years off social media — Amelia Hruby

Crescer sem as redes sociais

You will recall our definition of thought leadership: • Original ideas • With important implications • Backed by evidence • Clearly expressed • Publicly discussed • That strongly influence the opinions of others

Tim Prizeman • The Thought Leadership Manual

Liderança de Pensamento

Google Search Is Dying

dkb.io dkb.io

Crescer sem as redes sociais

If I believe that you need what I have (which is the first thought worth questioning) and that you have a hard time deciding things (the second thought work questioning) then I will manipulate you. Those two thoughts are all I need to justify my use of pressure-filled, sneaky tactics to get you to say ‘yes’ to working with me.

Tad Hargrave • Seven Principles & Seven Practices on Empathy in Marketing - Marketing For Hippies

Nilofer Merchant • The Power of Onlyness

Paul M. Kaplan • Essentials of Thought Leadership and Content Marketing: Boost Your Brand, Increase Your Market Share, and Generate Qualified Leads

Towards Small-Scale Social

Dan Oshinsky • Article

Amelia Hruby • reflections on two years off social media — Amelia Hruby

Tim Prizeman • The Thought Leadership Manual

Google Search Is Dying

Tad Hargrave • "But aren't people indecisive?" - Marketing For Hippies