Ana Fragoso

@anapaulafragoso

Slow Marketing, Slow Business and how slow movement and conscious marketing can impact the way we market ourselves and do business, have been my research subject for 4 years now. I believe that consciousness and self knowledge are deeply connected to the way we build businesses and its totally possible to use it to have a business that thrives in the long term. I'll be curating content that inspires me to keep moving towards this reality, and proving that it's possible!

anafragoso.com

All cardsCollections

Death of the Follower & the Future of Creativity on the Web With Jack Conte | SXSW 2024 Keynote

SXSW youtube.com

O futuro das redes

The Third Alternative – Composure:

Tad Hargrave • collapse, posturing and composure - Marketing For Hippies

Well, one explanation I liked quite a bit was recently written by Wall Street Journal columnist Christopher Mims, who argued that social media isn’t dying, but changing into broadcast media. The majority of the content we see on a daily basis is now made or shared by a small professional class of users, known as the creator economy. Which is making... See more

Ryan Broderick • Selling your filter bubble back to you

Crescer sem as redes sociais

The modern internet overwhelms us, disheartens us, and distracts us from what matters most. But most alarming of all, it erodes our ability to trust—in others, in ourselves, in institutions, in humanity, and in the future.

The more beautiful internet our hearts know is possible

O futuro das redes

The problem with most marketing parlance is that it's dehumanising. The language causes marketers to think of people not as human beings with real human needs, but as a resource of potential consumers to be manipulated into parting with their money. The task of marketing becomes a left-brain, ‘control and numbers' exercise instead of a human

Carolyn Tate • Conscious Marketing: How to Create an Awesome Business with a New Approach to Marketing

the aim is simply the creation of new and interesting perspectives that grab the attention of clients and others.

Tim Prizeman • The Thought Leadership Manual

Liderança de Pensamento

Seven Principles & Seven Practices on Empathy in Marketing - Marketing For Hippies

Tad Hargrave marketingforhippies.com

non-coercive marketing and Future of Marketing and Advertising

When people feel safe around and understood by you they will tell you the truth about what’s ailing them which will allow you to make a better diagnosis which will mean you produce better results for them which will leave them more happy and telling more people about how great you are.

Tad Hargrave • Seven Principles & Seven Practices on Empathy in Marketing - Marketing For Hippies

It’s not enough to define the problem or issue; thought leadership should guide the reader.

Paul M. Kaplan • Essentials of Thought Leadership and Content Marketing: Boost Your Brand, Increase Your Market Share, and Generate Qualified Leads

Liderança de Pensamento