Ana Fragoso

@anapaulafragoso

Slow Marketing, Slow Business and how slow movement and conscious marketing can impact the way we market ourselves and do business, have been my research subject for 4 years now. I believe that consciousness and self knowledge are deeply connected to the way we build businesses and its totally possible to use it to have a business that thrives in the long term. I'll be curating content that inspires me to keep moving towards this reality, and proving that it's possible!

anafragoso.com

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“How can the soul or the world be re-enchanted once it has lost the enchantment? Only by returning to the story of the soul and retelling it up to the point of fracture; only by placing our story within the context of the greater song.

the aim is simply the creation of new and interesting perspectives that grab the attention of clients and others.

Tim Prizeman • The Thought Leadership Manual

Liderança de Pensamento

But, if we just focus on blindly selling everyone we might, out of the misguided assumption that we can help everyone, we will end up with a lot of clients who aren’t a good fit. And working together will be a living hell producing mediocre to poor results and have them warning people against hiring us.

Tad Hargrave • Seven Principles & Seven Practices on Empathy in Marketing - Marketing For Hippies

People Aren’t Posting: What happens when people revolt against social media just becoming media?

Julia Alexander posting-nexus.ghost.io

Crescer sem as redes sociais

Empathy, really knowing what it’s like for your potential client, allows you to design products and services they would love because you know what you would want in their shoes

Tad Hargrave • Seven Principles & Seven Practices on Empathy in Marketing - Marketing For Hippies

Because marketing is the selling of ideas, and ideas create feelings, and feelings impel people to take action, marketing is extremely powerful.

Lynn Serafinn • The 7 Graces of Marketing: How to Heal Humanity and the Planet by Changing the Way We Sell

This dynamic happens all the time. Someone shares a problem and we want to jump on it and solve it. But sometimes it’s okay to just let people feel like victims instead of shaming them into working with us, to let them have their experience and not need to change it. Our need to change other people and fix them might be the real problem rather than... See more

Tad Hargrave • Seven Principles & Seven Practices on Empathy in Marketing - Marketing For Hippies

Marketing emails

Finally, there are Marketing emails. These are explicitly designed to sell something or promote something.

Dan Oshinsky • Article

Mundo da Newsletter

With or without social media, I have things to say, wisdom to share, and plenty to teach! But how do I disentangle all that from the problems I see with the influencer-slash-content-creator business model?

Amelia Hruby • reflections on two years off social media — Amelia Hruby

Crescer sem as redes sociais