Ana Fragoso

@anapaulafragoso

Slow Marketing, Slow Business and how slow movement and conscious marketing can impact the way we market ourselves and do business, have been my research subject for 4 years now. I believe that consciousness and self knowledge are deeply connected to the way we build businesses and its totally possible to use it to have a business that thrives in the long term. I'll be curating content that inspires me to keep moving towards this reality, and proving that it's possible!

anafragoso.com

All cardsCollections

But as seen from the macro view, a diverse, bottom-up media ecosystem is in fact

not thriving

.

Instead, the inverse is happening.

Homogeneity is winning.

Matt Klein • The Creator Paradox: Cultural Stasis Amidst Creative Surplus

Crescer sem as redes sociais

Why the most valuable newsroom KPI is no longer reach but belonging | The Audiencers

The cornerstones of empowerment are marked by three essential elements: truth, time and space.

When we create anxiety and impose pressure on our customers to make decisions faster than they are able to process the 'truth', we are disempowering them.

Crowding our customers with too many confusing choices, too much hyped-up balderdash, or screaming at

Lynn Serafinn • The 7 Graces of Marketing: How to Heal Humanity and the Planet by Changing the Way We Sell

With or without social media, I have things to say, wisdom to share, and plenty to teach! But how do I disentangle all that from the problems I see with the influencer-slash-content-creator business model?

Amelia Hruby • reflections on two years off social media — Amelia Hruby

Crescer sem as redes sociais

Empathy, really knowing what it’s like for your potential client, allows you to design products and services they would love because you know what you would want in their shoes

Tad Hargrave • Seven Principles & Seven Practices on Empathy in Marketing - Marketing For Hippies

The first way the game is rigged is that we’re playing a game that wasn’t designed for us.

Tara McMullin • The game is rigged (rethinking the creator economy)

It has become standard to describe A.I. as a tool. I argue that this framing is incorrect. It does not aid in the completion of a task. It completes the task for you. A.I. is a service. You cede control and decisions to an A.I. in the way you might to an independent contractor hired to do a job that you do not want to or are unable to do. This is... See more

View Profile • The A.I. Lie

Tudo de IA

Empathy allows you to write the most compelling marketing materials possible. I would argue that, until you can put yourself in the shoes of your potential clients, your marketing materials will be lacklustre.

Tad Hargrave • Seven Principles & Seven Practices on Empathy in Marketing - Marketing For Hippies

Networking is the cultivating of mutually beneficial, give-and-take, win-win relationships.

Bob Burg • Endless Referrals, Third Edition

Hub Marketing