Ana Fragoso

@anapaulafragoso

Slow Marketing, Slow Business and how slow movement and conscious marketing can impact the way we market ourselves and do business, have been my research subject for 4 years now. I believe that consciousness and self knowledge are deeply connected to the way we build businesses and its totally possible to use it to have a business that thrives in the long term. I'll be curating content that inspires me to keep moving towards this reality, and proving that it's possible!

anafragoso.com

All cardsCollections

How can we make the web more natural and human-first rather than computers or institutions? How do we wish to interact with the internet beyond "browsing?” How would we shape the internet and our container for inhabiting it (currently, our browsers) if they were our neighborhoods and homes?

𝓽𝓲𝓷𝔂 𝓲𝓷𝓽𝓮𝓻𝓷𝓮𝓽𝓼

Crescer sem as redes sociais

Ryan Law’s five traits of good thought leadership:

Personal: Everything we share in thought leadership has to, in some way, come from you and be uniquely yours. It has to be a product of the experiences you've had, the lessons you've learned, the problems you've solved, and the people and network you have built up.
Credible: It isn't enough just to

Liderança de Pensamento

The game is rigged (rethinking the creator economy)

Mighty Networks explorewhatworks.com

Economics and Future of Work

Charismatic people have the ability to show concern for people’s deepest needs and interests. That doesn’t mean charismatic people are mushy or patronizing, but when you are around them, you sense their interest and care and leave them feeling that you are important.

John C. Maxwell • Be a People Person: Effective Leadership Through Effective Relationships

Hub Marketing

Social media has also proven to simply not be that efficient in terms of matching high quality content with a relevant audience. Just because people can easily distribute content to their friends or friends of friends doesn’t mean that that content will be interesting or relevant to the consumer. This is why, over time, social networks have started... See more

Michael Mignano • The End of Social Media - Every

Crescer sem as redes sociais

collapse, posturing and composure - Marketing For Hippies

Tad Hargrave marketingforhippies.com

to communicate well and non-coercive marketing

Like every human endeavour, every social network is there for a limited duration and will be useful to a limited niche of people. That niche may grow to the point of being huge, like Facebook and WhatsApp. But, to this day, there are more people in the world without an account on Facebook than people with one. Every single social network is only... See more

Stop Trying to Make Social Networks Succeed

Crescer sem as redes sociais

The virtue of patience was originally associated with forbearance or sufferance. It was about conforming oneself to the need to wait for things. But now that, generally, one need not wait for things, patience becomes an active and positive cognitive state. Where patience once indicated a lack of control, now it is a form of control over the tempo... See more

Jennifer L. Roberts • Harvard art historian Jennifer Roberts teaches the value of immersive attention | Harvard Magazine

Sendo empreendedora solo

The economy of attention doesn’t ask what you think; it asks how fast you can say it, how loud, and how often. And if you play long enough, you stop making anything for the people you care about and you start making it for the feed. The result is a race to the bottom with a leaderboard, a machine that needs to be fed even if it’s chewing up your... See more

Joan Westenberg • Notes from the Exit: Why I Left the Attention Economy

Crescer sem as redes sociais