Ana Fragoso

@anapaulafragoso

Slow Marketing, Slow Business and how slow movement and conscious marketing can impact the way we market ourselves and do business, have been my research subject for 4 years now. I believe that consciousness and self knowledge are deeply connected to the way we build businesses and its totally possible to use it to have a business that thrives in the long term. I'll be curating content that inspires me to keep moving towards this reality, and proving that it's possible!

anafragoso.com

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find an offline way to engage with your community through events, conferences, local meetups, and other non-social media engagements because--despite how connected we are--word of mouth/personal referral is still the best way to get clients in any service industry.

Article

Crescer sem as redes sociais

O Facebook comprou o Instagram em 9 de abril de 2012, por cerca de US$ 1 bilhão.

A negociação foi feita pessoalmente pelo CEO do Facebook, Mark Zuckerberg.

quando o facebook comprou o instagram? - Google Search

Crescer sem as redes sociais

data

Metrics: The New Meaning of Life

One of the most insidious effects of algorithmic curation is its redefinition of success. In the pre-digital age, greatness was measured by critical acclaim, cultural impact, or historical longevity. Today, it is measured by metrics: views, likes, shares, and subscriptions.

This shift has profound implications for... See more

Dr. Felix S. Grenwood • Algorithms of Mediocrity — william

Crescer sem as redes sociais

Point of view is you explaining what you do and why you do it the way you do it. It’s you explaining what your approach is and why you think it will work.

O futuro das redes and Sendo empreendedora solo

New social networks have typically struggled to monetize due to their small audience sizes, as they are unable to achieve the scale to make meaningful revenue from advertising. Paid communities, however, supply an engaged and paying audience, providing an alternative route to sustainability for independent social networks.

Subpixel Space • Come for the Network, Pay for the Tool

Crescer sem as redes sociais

As the internet grows in size, we feel like we’re surrounded by people and lonely at the same time. It feels increasingly harder to feel safe expressing ourselves authentically in the predominant gathering spaces. We feel like we’re either invisible or presenting at an auditorium. Things have to be more explicit, black-and-white in the new world.... See more

Spencer Chang • tiny internets: sidewalks, geocaching, and more · tiny internets

Crescer sem as redes sociais

Marketing emails

Finally, there are Marketing emails. These are explicitly designed to sell something or promote something.

Dan Oshinsky • Article

Mundo da Newsletter

Your subscribers aren't buying content, they're buying peace of mind. They want to stop researching, stop second-guessing, stop wondering if they're missing something important.

Landon Poburan • What People Actually Want Isn’t A Paid Newsletter

Mundo da Newsletter

Nothing provides more immediate Authority than earned media, and, as a result, many people make the mistake of putting all their eggs in this single basket, which is very dangerous, because you don’t have direct control over media going out. Think about it; with earned media you have to rely on someone else to do something for a message to go out.

Adam Witty • Authority Marketing: How to Leverage 7 Pillars of Thought Leadership to Make Competition Irrelevant

O futuro das redes and Liderança de Pensamento