Ana Fragoso

@anapaulafragoso

Slow Marketing, Slow Business and how slow movement and conscious marketing can impact the way we market ourselves and do business, have been my research subject for 4 years now. I believe that consciousness and self knowledge are deeply connected to the way we build businesses and its totally possible to use it to have a business that thrives in the long term. I'll be curating content that inspires me to keep moving towards this reality, and proving that it's possible!

anafragoso.com

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Here is probably where everything starts: ad-driven platforms (Facebook, Instagram, Youtube) only reward top creators. Mid and small-size creators are left out - no matter how engaged their audience is. Long story short, mid and small-size creators desperately need new tools to engage and monetize their community.

Ariel Renous • The Future of Social

O futuro das redes

Thought leaders are people on the forefront of the ideas in their niche. They are the ones who are identifying trends and naming the things that are happening in a field that remain as-yet unnamed.

Rhea Wessel • Write Like a Thought Leader: How to Find a Constant Stream of Story Ideas to Position Yourself As the Go-To Expert in Your Niche

Liderança de Pensamento

With each type of email, consider what metrics you want to use to measure success. For a Traffic-driving newsletter, you’ll probably track clicks or time on site after someone clicks. For Destination newsletters, clicks aren’t as relevant, so you may want to look at reader feedback or surveys to understand what’s working. If you only use one... See more

Dan Oshinsky • Article

Mundo da Newsletter

The Third Alternative – Composure:

Tad Hargrave • collapse, posturing and composure - Marketing For Hippies

In the runup to Covid, and certainly ever since, you could summarize the meta with one word: email. Email is the one distribution pipeline that isn’t owned by some mega-corporation. It gave publishers a direct method by which to communicate with users.

AI Is Breaking Media. Here’s How Publishers Can Survive.

Mundo da Newsletter

AI Phobia Is Just Fear That ‘Easier’ Equals ‘Cheating’

Katie Parrott every.to

Tudo de IA

There are those who believe the social web is reaching its terminal point. I hope they’re right. Platform after platform was designed to make it easier and more addictive for us to share content with one another so the corporations behind them could sell ever more of our attention and data. In different ways, most of these platforms are now in

New York Times • Opinion | the Great Delusion Behind Twitter - The New York Times

Crescer sem as redes sociais

The most important factor in the health of my business is me. It will do best when I feel happy, healthy and secure, so the question I should be asking is — how can I get my business to make me feel happy, healthy and secure?

Michael Ashcroft • Paying myself properly as a solopreneur

"The key to thriving in our high-tech world, they’ve learned, is to spend much less time using technology." (Cal Newport, Digital Minimalism)

Crescer sem as redes sociais