Ana Fragoso

@anapaulafragoso

Slow Marketing, Slow Business and how slow movement and conscious marketing can impact the way we market ourselves and do business, have been my research subject for 4 years now. I believe that consciousness and self knowledge are deeply connected to the way we build businesses and its totally possible to use it to have a business that thrives in the long term. I'll be curating content that inspires me to keep moving towards this reality, and proving that it's possible!

anafragoso.com

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Filterworld: Algorithm cleanse

Kyle Chayka kylechayka.substack.com

Crescer sem as redes sociais

The game is rigged (rethinking the creator economy)

Mighty Networks explorewhatworks.com

Economics and Future of Work

But if you sell a service, your clients will pay you to save them the effort of having to do something themselves.

If you sell a strategy, your clients will pay you to save them the time of having to learn how to do something themselves.

7 Keys To Getting The Right Clients As A Solopreneur

Sendo empreendedora solo

I find that in life – and certainly in business – people vacillate between two poles – two ends of a line – on one side there’s collapse and on the other side there’s posturing.

Tad Hargrave • collapse, posturing and composure - Marketing For Hippies

The Third Alternative – Composure:

Tad Hargrave • collapse, posturing and composure - Marketing For Hippies

On one hand, we have a booming Creator Economy, with an ever-expanding democratization of tools for production to anyone with an idea. So much so, that according to 1,000 surveyed Americans by Zine, 86% of people believe there is an overwhelming amount of entertainment available today.

Yet meanwhile on the other hand, we seem to have also found... See more

Matt Klein • The Creator Paradox: Cultural Stasis Amidst Creative Surplus

Crescer sem as redes sociais

para o essay

Understandably, to many of us, the idea that marketing could possibly be a connective, or even spiritual, activity seems pretty outlandish. In fact, marketing often seems to be the very antithesis of spirituality. But this is only because most marketing we see has been created from a place of Disconnection--from Self, others, our businesses and the

Lynn Serafinn • The 7 Graces of Marketing: How to Heal Humanity and the Planet by Changing the Way We Sell

The problem with most marketing parlance is that it's dehumanising. The language causes marketers to think of people not as human beings with real human needs, but as a resource of potential consumers to be manipulated into parting with their money. The task of marketing becomes a left-brain, ‘control and numbers' exercise instead of a human

Carolyn Tate • Conscious Marketing: How to Create an Awesome Business with a New Approach to Marketing

success comes when you intentionally focus on moving your audience from rented and earned media to your owned media.

Adam Witty • Authority Marketing: How to Leverage 7 Pillars of Thought Leadership to Make Competition Irrelevant

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