Ana Fragoso

@anapaulafragoso

Slow Marketing, Slow Business and how slow movement and conscious marketing can impact the way we market ourselves and do business, have been my research subject for 4 years now. I believe that consciousness and self knowledge are deeply connected to the way we build businesses and its totally possible to use it to have a business that thrives in the long term. I'll be curating content that inspires me to keep moving towards this reality, and proving that it's possible!

anafragoso.com

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slow marketing - Marketing For Hippies

Tad Hargrave marketingforhippies.com

Future of Marketing and Advertising and non-coercive marketing

A fundamental but often unspoken truth about starting your own business is that there are often long grind periods, sometimes without producing any of the results you want. You’ll need something to drive you through the uncertainty of making your new business happen. If you focus on those things that make you come alive, it makes the entire process

Charlie Gilkey • The Small Business Life Cycle: The No-Fluff Guide to Navigating the Five Stages of Small Business Growth

Sendo empreendedora solo

I can't think of a single positive change to a social media platform in years. Nothing has been done with user value in mind; every change is only made to satisfy shareholders. They've killed link sharing. They've killed the ability to see updates from your friends and family. They've killed reach for creators. They've killed news and trustworthy... See more

Stephen Moore • The Social Media Death Spiral

Crescer sem as redes sociais

"But aren't people indecisive?" - Marketing For Hippies

Tad Hargrave marketingforhippies.com

non-coercive marketing and

Thought leaders need to be brave because they serve up insights and opinions that aren’t always popular (but are almost always true),

Tom Marks • The Second-Best Business Book Ever Written: The Pursuit of Thought Leadership in Sales, Marketing, and Life

Liderança de Pensamento

We are naturally drawn to composed people because there’s an old truth that where we speak from we speak to. If you speak from a collapsed place in yourself – you speak to that place in others. If you speak from a place of posturing in you – you will hit that place in others. Neither of those places feel at ease in people and so folks will feel... See more

Tad Hargrave • collapse, posturing and composure - Marketing For Hippies

However, in the meantime, the new media strategy is AI-empowered creators as the face of the brand, with relatively few staff building out bundled product offerings. Email moves from the strategy to just another tool. The future is owning relationships with audiences—and serving as many of their media and software needs as possible.

AI Is Breaking Media. Here’s How Publishers Can Survive.

Crescer sem as redes sociais

Thought leaders are people on the forefront of the ideas in their niche. They are the ones who are identifying trends and naming the things that are happening in a field that remain as-yet unnamed.

Rhea Wessel • Write Like a Thought Leader: How to Find a Constant Stream of Story Ideas to Position Yourself As the Go-To Expert in Your Niche

Liderança de Pensamento

Types of partnerships: 1) foundational - without these partnerships, you business could not operate; 2) product partnerships - less critical partnership that offer additional features and value pros to end customers without building from scratch; 3) platform - a partnership that adds users to your ecosystem

Erik Torenberg • Cristina Cordova (ex Head of Platform & Partnerships at Notion)

Hub Marketing