Planners need permission. Permission to challenge, to explore, to question. To walk down blind alleys. To talk to anyone and everyone, at any time. Pe
Efficiency should be the thing we apply after we’ve tilted the odds, but we began aiming for it instead of tilting the odds. A look around the adverti
Strategy regains relevance when it stops polishing symmetry and starts opening up advantage: gaps in understanding (insights no one has), in access (p
most of us lost the stomach to get good
advantage always accrues to players who demonstrate some sort of outlier behaviour. Who do something particularly well - or ideally uniquely.
you will always be rewarded for taking the path less travelled. You will always be rewarded for doing what others don’t do. Mastery is not a bonus. It