Agalia Tan

Brand-defining work should remain close to the people with the deepest judgment and taste. A new identity, campaign platform, product experience, or c

Taste remains human. Repetition becomes software.

Creative people are not afraid of hard work. They are exhausted by waste: rebuilding the same deck, resizing the same assets, being talked down to by

“It’s this beautiful opportunity, but also the impossible task, which is: peak once, walk away from that, and then reinvent and maybe do it again, bec

“That level of cognitive discipline is just going to be really tough for most people,” he continues. “It requires setting aside your short-term attent

Once you state the premise plainly, it begins to look absurd. A company hires talented people to spend months developing an identity, then tries to pa