Agalia Tan

“AI can recommend a lipstick, but it cannot tell you exactly how that lipstick will feel on your lips,” Alexis said. “Technology can help narrow the p

None of this means ugly sells. Plenty of brands have tried and failed at this. What made Crocs work was a purpose that never moved: comfort over vanit

The shoe was never meant to be fashionable. It launched in 2002 as a boat shoe, a lump of foam with holes in it so water and sand could drain out. Hos

“It’s this beautiful opportunity, but also the impossible task, which is: peak once, walk away from that, and then reinvent and maybe do it again, bec

“That level of cognitive discipline is just going to be really tough for most people,” he continues. “It requires setting aside your short-term attent

Once you state the premise plainly, it begins to look absurd. A company hires talented people to spend months developing an identity, then tries to pa

Instead of asking how to “increase consideration,” work out the discrimination. Who is excluding