Agalia Tan

@agaaalia

Senior Strategist at We Are Social

RADAR Chapter Lead for Singapore

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The speed of our forward motion is directly related to the velocity of the people around us

when creating vector, i thought of... and

Not even our sleep is safe. Nintendo recently announced “Alarmo,” a very cute alarm clock that uses motion tracking to play different sounds from various Nintendo games to help getting out of bed easier. Move to the left, and the sounds of Super Mario coins ring. Move again, more coins clanging. By the time you get out of bed, that little Italian... See more

Julia Alexander • Here's What the Fight for Your Attention Really Looks Like

moneyball

Our online environments only appear infinite. The deepest, most nuanced knowledge still lives beyond any device. Everything we see through search, social media, or AI is limited to what has already been indexed, posted or trained. For example, Google may index hundreds of billions of web pages, yet that still accounts for <5% of the internet.... See more

Matt Klein • The Art of (Attention) War

building communities

the spoken word, community circles become rich wells of knowledge

Ad legend Bill Bernbach letter on creativity, written in 1947:

Dear ________:

Our agency is getting big. That’s something to be happy about. But it’s something to worry about, too, and I don’t mind telling you I’m damned worried. I’m worried that we’re going to fall into the trap of bigness, that we’re going to worship techniques instead of

advertising things and moneyball

While stepping into new platforms and niche digital communities is a long-term game, the initial focus shouldn’t be on direct conversions. Instead, the immediate KPIs should centre on building brand affinity, engagement, and traffic. In other words, these early efforts are vital for laying the foundation, fostering a community, and ultimately... See more

SOTA • Why Niche New Media Is the Future for Brands

when creating vector, i thought of... and

In either case, the big idea is not another small logical step on the journey. It’s a giant imaginative leap. The big idea transports you to somewhere else entirely. You know you’ve landed in a good place, but it’s not where you expected to end up when you set off. It’s exciting. It feels right. But you’re not entirely sure how you got here.

So you... See more

How the work really gets done

advertising things

Interrogate the Tension, Not the Trend

You don’t need a trend report. You need a conflict map.

What’s popular is not what’s predictive. What matters is what’s colliding underneath.

Shadow work meets romcoms. Psychedelics meet protein culture. Carnivores and witches want the same thing: control over transformation.

Stop collecting trends. Start... See more

strategy

Talk about why the subject is important to you, how you feel about the finished piece, what inspired it, what you learned along the way. Show up as a human. It’s far more interesting, and your passion and connection is much more inviting to hear. Leave the superlatives to other people - and don’t be afraid to quote them.

How to talk about your work in public

for makers

Yet, despite this abundance of enthusiasm for cultural research, it often feels like it’s easier than ever to slip into the gravity well of banality. Cookie-cutter essays optimized for algorithmic engagement. Hot takes stripped of depth. Fleeting fads interpreted as extreme, paradigm-shifting hyperbole. We resort to dramatic binaries, either... See more

Research as a form of pattern disruption

oof and