Originality in our world works differently. The idea doesn’t exist until someone makes it up, there’s nothing to check it against, and often the harde
The irony is that our taste is already inside the machine. It's what those ratings are made of. And once enough people's taste has been averaged toget

“It’s this beautiful opportunity, but also the impossible task, which is: peak once, walk away from that, and then reinvent and maybe do it again, bec
“That level of cognitive discipline is just going to be really tough for most people,” he continues. “It requires setting aside your short-term attent
Once you state the premise plainly, it begins to look absurd. A company hires talented people to spend months developing an identity, then tries to pa