Agalia Tan

“Celebrity capital isn’t a fixed inheritance: it can flow backwards as well as forward,” he says. “The established star borrows the youngster’s youth,

In today’s attention economy, being able to command attention across decades has become the ultimate sign of cultural longevity. It’s little wonder, t

“People are trying to establish their relationship with those who they see as having enduring social capital... It’s important for people to be able t

Maybe the ultimate status symbol now is not simply becoming famous, but becoming someone whose fame can outlive the moment that created it.

“It’s this beautiful opportunity, but also the impossible task, which is: peak once, walk away from that, and then reinvent and maybe do it again, bec

“That level of cognitive discipline is just going to be really tough for most people,” he continues. “It requires setting aside your short-term attent

Once you state the premise plainly, it begins to look absurd. A company hires talented people to spend months developing an identity, then tries to pa

Instead of asking how to “increase consideration,” work out the discrimination. Who is excluding