Agalia Tan

The feed has never been so fickle. The audience and algorithm are continually more connected. Your audience’s feed rewires every time their life does.

In a recent episode of The Colin and Samir Show with YouTube strategist Paddy Galloway, Samir calls out that we’re in the “Abundance Era” of content,

“It’s this beautiful opportunity, but also the impossible task, which is: peak once, walk away from that, and then reinvent and maybe do it again, bec

“That level of cognitive discipline is just going to be really tough for most people,” he continues. “It requires setting aside your short-term attent

Once you state the premise plainly, it begins to look absurd. A company hires talented people to spend months developing an identity, then tries to pa

Instead of asking how to “increase consideration,” work out the discrimination. Who is excluding