Agalia Tan
@agaaalia
Senior Strategist at We Are Social
RADAR Chapter Lead for Singapore
Agalia Tan
bio.site
What Brands Can Learn from the Beckham Saga
- Don’t deliver a story, start one
Gen Z treats information as improv material. Drop seeds and tempt them to interpret, remix and expand, rather than just consume. - Truth is a group project
When everything feels like a PR strategy, truth can’t simply be claimed. Let multiple perspectives coexist and show
Divided = Attention: What the Beckham Saga Reveals About Modern Media
The "culture" of a society isn't a blob of random human activity, but an orderly ecosystem arising from the interactions between particular subunits. To maintain ecosystem health, we must reject the cynical “poptimist” framing of culture as a mere vehicle for entertainment and commerce and instead promote the benefits of constant cultural refresh.
Culture: An Owner's Manual • Culture Is an Ecosystem: A Manifesto Towards a New Cultural Criticism
hers is the right attitude: you do not like a category. You like individuals. And you’re not born knowing which kind.
Henrik Karlsson • Looking for Alice
actual interest requires the presence of some texture, rather than total ignorable ambience
—Filterworld, pg 255
Again, you can't connect the dots looking forward; you can only connect them looking backward. So you have to trust that the dots will somehow connect in your future. You have to trust in something — your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life.”
How calligraphy shaped Steve Jobs and Apple’s typographic legacy - TypeRoom
Some starting points for other people to learn from? Adjacent industries (education, film / tv, and publishing all have interesting lessons to teach), the OGs (retired / legendary ad people love to write books about the good old days and the first principles hold up nicely), and academics (imagine a ‘grown up’ version of our world, but with... See more
Jon Crowley • Why you aren’t getting better.
The thing is, you probably have all the information you need already, you just can't bring yourself to sit down and listen to it, so you just keep chain-smoking podcasts and youtube videos, never really thinking, knowing deep down that the answers you seek are in the silence you're avoiding