Agalia Tan

But for me, for now, the friction is what I’m looking for. I am grateful — genuinely — for what Google and Apple and others did to make digital life easy over the past two decades. But too much ease carries a cost. I was lulled into the belief that I didn’t have to make decisions. Now my digital life is a series of monuments to the cost of... See more

When you see work untether from reward in foundational systems like labor, finance, and media, you have to reorient your understanding of the market and the consumer. The future of business and culture is not merely about the value these systems unlock—it’s about the behaviors and beliefs they lock in.

We're locking into a very different system that... See more

It’s research, but not in a traditional sense of research. It’s almost like a personal philosophy research or something. It’s how you form your opinions about a specific category of things. The terms I use most often are “textured” and “resonant” — I think when you see collections that have been cared for over many years and have a very specific... See more

Consider the difference between Trader Joe’s (a beloved grocery store with a wide variety of goods, all of which you can trust) and whatever new CPG goods are popular on TikTok. Hype is a flash in the pan. Narrative network effects are durable, long-lasting, and broadly applicable.

Exploring the internet together should be like exploring a vast old library with your friends. Wandering down different shelves, skimming the pages that catch your eye, and occasionally one of you hollers in a whispering voice, "come check this out!"