Agalia Tan

What aspect of your work is hardest to copy? How can you amplify it?

In early interviews with Whaley, he often talked about the internet being the magic ingredient to MSCHF: “Life is too short and the internet is too big to not make what you want.”

I came across KiTbetter, a start up out of Seoul, blurring physical and digital media. Their collectible artifacts (tiny-CD-esque cases with nothing inside) release a high-pitch frequency when near a phone, unlocking a playable album inside their app.

Over the past ten years, media companies have responded to their loss of audience by creating “viral” editorial that performs well inside the platform’s engagement-at-all-costs ecosystem. Predictably, however, quality editorial – the context journalists create for a living – rarely qualifies as viral.

my belief that everyone’s most difficult trait is tied to their most winning one, e.g. a flighty person might also be fun and whimsical, or a neurotic person might be thoughtful and curious, therefore in order to love them wholly you must appreciate all manifestations of their core being. Dualism, basically, and I’m not the first to say it, but I t... See more

Many “designer” influencers barely do, or show, any actual design work at all. Instead, they build credibility by performing proximity to design, like posting brand guidelines from major rebrands or reacting to industry news like a hovering art director. Online, it’s easy to look like an authority on design without making very much of it.

in this part, we often default to looking outside the brief for the research. We “diverge” by bringing new information in.

In reality, it is less of a “research” phase as it is a “discovery” phase.

Part of that is research, sure. But it also includes unpacking the brief comprehensively.

info like “why now” or “what are the stakes/influences or moti... See more