Agalia Tan

And when you’re talking to a brand the size of Nordstrom — where you have hundreds of brands speaking to completely different customers — how do you m

A trend and something that is “trending” are two completely different things. The word trending became popularized via Twitter, but it was TikTok’s vi

what if we just didn’t do social media?There are a few brands doing something interesting in this space. Dorsey, a jewelry brand, has an Instagram pag

So where should brands actually be putting that energy and budget?Into the things that will generate content on their behalf. Events people actually w

“It’s this beautiful opportunity, but also the impossible task, which is: peak once, walk away from that, and then reinvent and maybe do it again, bec

“That level of cognitive discipline is just going to be really tough for most people,” he continues. “It requires setting aside your short-term attent

Once you state the premise plainly, it begins to look absurd. A company hires talented people to spend months developing an identity, then tries to pa