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The Art of Scaling Taste
Repeatability and audience fervor can build a business, but kill the artist.
Evan Armstrong • The Art of Scaling Taste
“Life is too short and the internet is too big to not make what you want.”
Evan Armstrong • The Art of Scaling Taste
Taste is the bone-deep feeling that you’ve made something good. It is a sense, inexplicable and ephemeral. But it’s also a tangible skill that’s increasingly essential. Taste is how a business differentiates itself when attention is scarce and choice is abundant. Knowing what to make is just as important as the ability to make it.