Agalia Tan

Social media’s algorithms, Manifest Destiny style, took the wide-open space of my attention as empty land to be colonized. And to colonize desirable space, land has to be first defined as free, available for the taking. Which means, conveniently, the land has no life, or reason, or desire, unto itself and isn’t already a “home.” But my attention is... See more

In early interviews with Whaley, he often talked about the internet being the magic ingredient to MSCHF: “Life is too short and the internet is too big to not make what you want.”

Previously, a lot of short-form video content lacked a format. Creators were obsessed with aiming for one-off viral hits that attract large audiences. The problem is that variability is incredibly hard and without a format, the audiences are usually drive-by. Now we’re seeing well-structured ideas that are still short-form, but thanks to the format... See more

After all what clients really want (and need and want more than ever) are outcomes , not just processes, deliverables, and assets. It tilts those formative and vital opening conversations decisively - what better condition are you seeking? How would your company be different as a result of this work? What harm would be alleviated? How much would yo... See more

We've convinced an entire generation that if work feels hard, they must be doing it wrong.