Don’t take yourself seriously, but do take your work seriously. Do what you say you’re going to do. If you don’t, you’ll lose respect for yourself. And if you don’t respect yourself, you’ll find it effortless to trespass across your own boundaries and violate all that you value.

Kaczynski believed modern society made us docile and miserable by depriving us of fulfilling challenges and eroding our sense of purpose. The brain evolved to solve problems, but the problems it had evolved for were now largely solved by technology. Most of us can now obtain all our basic necessities simply by being obedient, like a pigeon pecking ... See more

"Essentialism is a disciplined, systematic approach for determining where our highest point of contribution lies, then making execution of those things almost effortless". Do the important, effortlessly. If you don't prioritize your life, someone else will.

"The ‘safe path’ is not actually safe. In fact it’s dangerous. It’s dangerous to your dreams. Safety murders your ambition. Murders your sense of adventure. Safety is a serial killer. But it operates in a slow, boring fashion. Like a pillow suffocating an old-man on a hospital bed."

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In early interviews with Whaley, he often talked about the internet being the magic ingredient to MSCHF: “Life is too short and the internet is too big to not make what you want.”

We don’t just want to be a utility. We want to be something that brings emotion.