Agalia Tan
@agaaalia
Senior Strategist at We Are Social
RADAR Chapter Lead for Singapore
Agalia Tan
bio.site
MOST people have a Partus Operandi of one of the following: Big Idea Discourse, Incoherent Riffing, Work, or Listening (two ears one mouth type beat). I’m usually 2 and 3. With the occasional foray into 1 and 4. (Obviously, this axis is thrown out when you’re flirting or trying to flirt...good pussy/dick have you laid up talking about etc. etc.)
What's your Partus Operandi?
Partus Operandi is new to me haha! Reminds me of a conversation I had around how we need to have 5 big stories to tell during job interviews, but this feels way more fun
“Brands are fighting an uphill battle to get coverage these days,” said Sarah O’Grady, svp, marketing at Cision. “It’s not enough anymore to just announce news in a measured way.”
Another contributing factor to the rise of sensationalism is social media. Platforms and their algorithms tend to reward people who push things to the extreme. Strong emot... See more
Another contributing factor to the rise of sensationalism is social media. Platforms and their algorithms tend to reward people who push things to the extreme. Strong emot... See more
Paul Hiebert • Press Releases Have Become Way Too Hyperbolic
The question becomes, what is that fear, and how can I do exactly what scares me?
Because if it scares me, there’s probably something valuable there.
Because if it scares me, there’s probably something valuable there.
sometimes, fear isn’t a negative thing!
Most planning presentations open up possibilities but do not close them. They are exploratory; they analyze issues but never make choices, and for me, strategy is about choosing.
Thinly veiled insults (“Really?”/“That’s weird”/“…interesting”) are often compliments delivered by people who are at odds with themselves. Take them in stride.
As qualitative validation all but erodes, the only form of validation left is quantitative. Miles run. Books read. Movies watched. Songs streamed. Beers bought. Fantasy wins. We have turned competition into connection because it’s the only way we’ve learned that we can get attention — and when you see a continuous decline in relationships outside o... See more
Posting Nexus • Here's What the Fight for Your Attention Really Looks Like
But the mindset is changing: less presence for presence’s sake, 𝗺𝗼𝗿𝗲 𝗶𝗻𝘁𝗲𝗻𝘁𝗶𝗼𝗻 behind where, how and why we show up.
This change poses a design challenge:
🐚 How do we build 𝘂𝗻𝗯𝗿𝗼𝗮𝗱𝗰𝗮𝘀𝘁𝗮𝗯𝗹𝗲 experiences?
🐚 How do we measure their impact?
🐚 How can brands create cultural spaces that don’t beg for attention, but earn it by be... See more
This change poses a design challenge:
🐚 How do we build 𝘂𝗻𝗯𝗿𝗼𝗮𝗱𝗰𝗮𝘀𝘁𝗮𝗯𝗹𝗲 experiences?
🐚 How do we measure their impact?
🐚 How can brands create cultural spaces that don’t beg for attention, but earn it by be... See more
It’s especially difficult when clients still ask for traditional metrics of ‘culture’
To me, the key to keeping taste is to be true to yourself. While I recognize that that sentiment would be more appropriate on a wine mom’s wall hanging, it is surprisingly hard. When no one cares about you and you make objects for the simple joy of creation, you’re under no pressure to conform your taste to anyone. When your audience grows—when art... See more