post-performance era
But the mindset is changing: less presence for presenceโs sake, ๐บ๐ผ๐ฟ๐ฒ ๐ถ๐ป๐๐ฒ๐ป๐๐ถ๐ผ๐ป behind where, how and why we show up.
This change poses a design challenge:
๐ How do we build ๐๐ป๐ฏ๐ฟ๐ผ๐ฎ๐ฑ๐ฐ๐ฎ๐๐๐ฎ๐ฏ๐น๐ฒ experiences?
๐ How do we measure their impact?
๐ How can brands create cultural spaces that donโt beg for attention, but earn it by be... See more
This change poses a design challenge:
๐ How do we build ๐๐ป๐ฏ๐ฟ๐ผ๐ฎ๐ฑ๐ฐ๐ฎ๐๐๐ฎ๐ฏ๐น๐ฒ experiences?
๐ How do we measure their impact?
๐ How can brands create cultural spaces that donโt beg for attention, but earn it by be... See more
Itโs especially difficult when clients still ask for traditional metrics of โcultureโ
๐ People are quietly quitting Instagram (๐ fellow lurkers)
๐ They're adding friction to break the scroll (deleting apps, muting notifications)
๐ They're building slower, smaller spaces (on Discord, WhatsAppโฆ and most importantly around ๐ฟ๐ฒ๐ฎ๐นย tables again)
๐ They're designing moments to experience, not to optimise for content
Itโs not anti-digit... See more
๐ They're adding friction to break the scroll (deleting apps, muting notifications)
๐ They're building slower, smaller spaces (on Discord, WhatsAppโฆ and most importantly around ๐ฟ๐ฒ๐ฎ๐นย tables again)
๐ They're designing moments to experience, not to optimise for content
Itโs not anti-digit... See more
Ideas related to this collection