post-performance era
But the mindset is changing: less presence for presenceโs sake, ๐บ๐ผ๐ฟ๐ฒ ๐ถ๐ป๐๐ฒ๐ป๐๐ถ๐ผ๐ป behind where, how and why we show up.
This change poses a design challenge:
๐ How do we build ๐๐ป๐ฏ๐ฟ๐ผ๐ฎ๐ฑ๐ฐ๐ฎ๐๐๐ฎ๐ฏ๐น๐ฒ experiences?
๐ How do we measure their impact?
๐ How can brands create cultural spaces that donโt beg for attention, but earn it by being generous, honest, or... See more
This change poses a design challenge:
๐ How do we build ๐๐ป๐ฏ๐ฟ๐ผ๐ฎ๐ฑ๐ฐ๐ฎ๐๐๐ฎ๐ฏ๐น๐ฒ experiences?
๐ How do we measure their impact?
๐ How can brands create cultural spaces that donโt beg for attention, but earn it by being generous, honest, or... See more
Itโs especially difficult when clients still ask for traditional metrics of โcultureโ
๐ People are quietly quitting Instagram (๐ fellow lurkers)
๐ They're adding friction to break the scroll (deleting apps, muting notifications)
๐ They're building slower, smaller spaces (on Discord, WhatsAppโฆ and most importantly around ๐ฟ๐ฒ๐ฎ๐นย tables again)
๐ They're designing moments to experience, not to optimise for content
Itโs not anti-digital. Itโs... See more
๐ They're adding friction to break the scroll (deleting apps, muting notifications)
๐ They're building slower, smaller spaces (on Discord, WhatsAppโฆ and most importantly around ๐ฟ๐ฒ๐ฎ๐นย tables again)
๐ They're designing moments to experience, not to optimise for content
Itโs not anti-digital. Itโs... See more