post-performance era

🌀 People are quietly quitting Instagram (👋 fellow lurkers)

🌀 They're adding friction to break the scroll (deleting apps, muting notifications)

🌀 They're building slower, smaller spaces (on Discord, WhatsApp… and most importantly around 𝗿𝗲𝗮𝗹 tables again)

🌀 They're designing moments to experience, not to optimise for content

It’s not anti-digit... See more

But the mindset is changing: less presence for presence’s sake, 𝗺𝗼𝗿𝗲 𝗶𝗻𝘁𝗲𝗻𝘁𝗶𝗼𝗻 behind where, how and why we show up.

This change poses a design challenge:

🐚 How do we build 𝘂𝗻𝗯𝗿𝗼𝗮𝗱𝗰𝗮𝘀𝘁𝗮𝗯𝗹𝗲 experiences?

🐚 How do we measure their impact?

🐚 How can brands create cultural spaces that don’t beg for attention, but earn it by be... See more