Agalia Tan
@agaaalia
Senior Strategist at We Are Social
RADAR Chapter Lead for Singapore
Agalia Tan
bio.site
“The voyage of discovery it’s not in seeking new landscapes, but in having new eyes.” - Marcel Proust
Is this true to AI now where everyone has the tool and it’s commonplace, but it’s more about knowing how to direct your gaze and attention
Remain playful as your responsibilities increase. It's easy to become serious when people and results depend on you, but nearly everyone's performance improves when they proceed lightly through the world.
why is the brief happening now?
Some projects benefit from early action. If you're writing a book, it's easy to spend a lot of time brainstorming titles and dreaming up an outline, but it's better to simply write. The book discovers itself as you go. Yes, you'll need to go back and organize things, but this is easier to do once you have material. The key is to act first and then ... See more
3-2-1: The key to great relationships, the will to achieve, and beauty as a guiding principle
... See moreConsumers are now increasingly segmented into semi-private digital spaces, whether unintentionally (via an algorithmic bubble) or intentionally (i.e., Discord, close friends stories, BeReal, etc.)
As a result, some brands are engaging with wildly varied audiences and subcultures to create mixtures of interests, values and identities that are totally
There’s an irony here: Algorithms were once believed to untether us from the masses and offer paths for personalization. But “For You” is not about pushing the limits of our artistic palates, but a device to serve us what the platform wants us to be satisfied with, herding us into perfectly predictable siloes that can be targeted with more “precise... See more
Beware the Curators
Milner, after keeping a diary and trying to pinpoint what experiences truly make her feel alive, realizes that she seems to pay two kinds of attention: “narrow attention” and “wide attention.” She describes them in a chapter called “Two Ways of Looking”:
(1) Narrow attention. – This first way of perceiving seemed to be the automatic one, the kind of... See more
(1) Narrow attention. – This first way of perceiving seemed to be the automatic one, the kind of... See more