Agalia Tan
@agaaalia
Senior Strategist at We Are Social
RADAR Chapter Lead for Singapore
Agalia Tan
@agaaalia
Senior Strategist at We Are Social
RADAR Chapter Lead for Singapore
“The voyage of discovery it’s not in seeking new landscapes, but in having new eyes.” - Marcel Proust
Is this true to AI now where everyone has the tool and it’s commonplace, but it’s more about knowing how to direct your gaze and attention
why is the brief happening now?
... See moreConsumers are now increasingly segmented into semi-private digital spaces, whether unintentionally (via an algorithmic bubble) or intentionally (i.e., Discord, close friends stories, BeReal, etc.)
As a result, some brands are engaging with wildly varied audiences and subcultures to create mixtures of interests, values and identities that are totally