Agalia Tan

the “elsewhere” of messages, news cycles, TikToks, and so on

The internet is a dialogic space. There is no consensus, no cascading of a single point of view. There is no order.

Everybody should be thinking of their brand as a character. It loosens what you can do and are allowed to do. Our competition is not other brands in the category, we don't give a shit about what others in the category are doing. The competition is the other things that are in your feed; that really funny comedian, that meme account, your best frien... See more

You cannot force good conversations to happen. You have to allow and invite them

The price you pay for doing what everyone else does is getting what everyone else gets.

And obviously that has caveats, but I think that fear is a good omen. I'm exploring the right stuff, you know, and it reminds me that, like it is hard and it can take time. And that's good. That's a good omen that I often don't even recognize as such. That framing is so key, it changes the entire experience of writing from like, terrified to like, ... See more

On TikTok or Instagram, you don’t truly control your relationship with the people who care about your work: the platforms do. They can take away those audiences at any time, or change something in the algorithm that prevents you from reaching them, or put things in front of them that you would never want them to see. Those places are great for find... See more

Don’t create the content you think people want to consume, create the content you want to consume. If it interests you, you’ll make it interesting to others.