Zoe Scaman on LinkedIn: Is the way we practice brand strategy today fundamentally irrelevant and… | 97 comments

Everybody should be thinking of their brand as a character. It loosens what you can do and are allowed to do. Our competition is not other brands in the category, we don't give a shit about what others in the category are doing. The competition is the other things that are in your feed; that really funny comedian, that meme account, your best frien... See more