The Dialogic Brand

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The internet is a dialogic space. There is no consensus, no cascading of a single point of view. There is no order.

john v willshire • The Dialogic Brand

Should we rid ourselves of any notion of campaign? If constant articulation is how a brand becomes defined in the world, then brand communications must be a litany of live, lightly filtered communications that flow unhindered into the world.

john v willshire • The Dialogic Brand

Dialectic conversation is about an exchange of views and ideas which resolves itself in consensus. The goal is to align the participants under a mutually agreed resolution they can all support from that point forwards.

Essentially, there is one right answer.

Dialogic conversation, on the other hand, isn’t about reaching a consensus. It’s about an exc... See more