Agalia Tan
@agaaalia
Senior Strategist at We Are Social
RADAR Chapter Lead for Singapore
Agalia Tan
bio.site
š People are quietly quitting Instagram (š fellow lurkers)
š They're adding friction to break the scroll (deleting apps, muting notifications)
š They're building slower, smaller spaces (on Discord, WhatsAppā¦ and most importantly around šæš²š®š¹Ā tables again)
š They're designing moments to experience, not to optimise for content
Itās not anti-digit... See more
š They're adding friction to break the scroll (deleting apps, muting notifications)
š They're building slower, smaller spaces (on Discord, WhatsAppā¦ and most importantly around šæš²š®š¹Ā tables again)
š They're designing moments to experience, not to optimise for content
Itās not anti-digit... See more
Just because someone is saying things you donāt like doesnāt mean that they are not on your side.
Here are the six new rules of engagementāfor politicians, broadcasters, and all aspiring experts, decision-makers, and leaders.
- You gain more trust when seated, not standing.
- Donāt speak at peopleāspeak with them.
- An informal tone is more persuasive now. Even leaders must adjust to this.
- Conversations have more influence than speeches.
- Spontaneous comm
Ted Gioia ā¢ The 6 New Rules of Communicating
Brand marketing requires a new operating system today:
From fixed to fluid
From singular to multifaceted
From didactic to dialogic
Something sinister happened over the past algorithmically driven decade: brands took a sharp turn toward efficiency and benefits mindshare, often focusing on a laundry list of functional and emotional whoop-de-doos.
Itās this paint-inside-the-lines mentality that stokes irrelevancy and meaninglessness. And the whole point of a brand is to create an ... See more
Itās this paint-inside-the-lines mentality that stokes irrelevancy and meaninglessness. And the whole point of a brand is to create an ... See more
From Brand Strategy to Brand Anarchy
As qualitative validation all but erodes, the only form of validation left is quantitative. Miles run. Books read. Movies watched. Songs streamed. Beers bought. Fantasy wins. We have turned competition into connection because itās the only way weāve learned that we can get attention ā and when you see a continuous decline in relationships outside o... See more
Posting Nexus ā¢ Here's What the Fight for Your Attention Really Looks Like
Itās striking that TikTok, on the surface, prizes individuality but what truly sustains the platform is imitation and repetition and the all-too-human desire to be just like everyone else. Despite the many charming or strange or jaw-dropping videos on TikTok, far more of the videos are fairly mundane. They receive little attention, but the creators... See more
The New Pornographers ā THE BITTER SOUTHERNER
āin this version though, a lot of your story is written by others. You write your autofiction about yourself and others write their fictions about you, often anonymously, on Substacks, subreddits, messageboards like Lolcow, on Twitter and Instagram and podcasts too, and this makes things different from what has come before. The lives of these perso
... See more