Collections

corps comm / social blurring2
Agalia Tan
going the long hard stupid way is the best way19
Agalia Tan

But busyness has a way of stealing creativity from you. Generative work, like art and writing, requires long periods of nothingness: it’s only in that

Author Ben Short reminds us why the hard work is worth it: "... looking at the work done and the work still to do, most people would have written the

Without process, there are only words. And words for the sake of words were never the point. You are. So, for anyone who creates as a form of therapy

q2 musings190
Agalia Tan

Our culture doesn’t want writing, it wants word content. Writing as process is so under pressure that the guy writing a book about the future of truth

Without process, there are only words. And words for the sake of words were never the point. You are. So, for anyone who creates as a form of therapy

the impact of AI60
Agalia Tan

Heartwood is the dense inner wood of a tree. It forms slowly, over decades. You can’t see it from outside. And once it’s cut out, you can’t grow it ba

Gilles Lipovetsky called it the era of the void: abundance that produces emptiness. Not scarcity of images but a surplus so total that individual imag

Our culture doesn’t want writing, it wants word content. Writing as process is so under pressure that the guy writing a book about the future of truth

AI in 202646
Agalia Tan

The great cultural critic Susan Sontag, writing in 1964, argued that “camp” is defined by “love of the unnatural: of artifice and exaggeration.” It’s

Gilles Lipovetsky called it the era of the void: abundance that produces emptiness. Not scarcity of images but a surplus so total that individual imag

Our culture doesn’t want writing, it wants word content. Writing as process is so under pressure that the guy writing a book about the future of truth

writing53
Agalia Tan

Most writing, of course, isn’t exclusive in terms of access, but in terms of time. There’s something special about every word written by a human becau

Lots of people worry that AI will replace human writers. But I know something the computer doesn’t know, which is what it feels like inside my head. T

Our culture doesn’t want writing, it wants word content. Writing as process is so under pressure that the guy writing a book about the future of truth

everything is content7
Agalia Tan

Story, narrative, entertainment, world-building, creative universes are all part the new brand management framework. All the world’s a stage. Ash NYC

These are the run clubs and swim clubs with very robustly branded websites for some reason, websites that greet you with full-width videos of delighte

It’s worth asking not just whether to post, but what kinds of exposure feel worth giving.

strategy98
Agalia Tan
great bios1
Agalia Tan

What I do, on paper: Develop social strategy that sticks Craft a brand voice that actually reflects you Create content that resonates across platforms

the new milestones for the new age19
Agalia Tan

Gone are the days of booking the same trip as everyone else: the travel industry is moving towards hyper individuality on a grand scale. Specialist to

this was actually fairly normal before the 30-under-30 of it all

hyper sensoriality7
Agalia Tan
taste22
Agalia Tan

Tasteslop is just aesthetics without a point of view. You have to have a perspective and know who you are to truly have taste; everything else is slop

There’s a specific kind of person I keep returning to when I think about taste: the antiquarian. Not the collector — the antiquarian. The one who clas

things you should remember156
Agalia Tan

Our trip helped me realize that the world isn’t like one of those games with predetermined levels; it is a game of generated landscapes where the worl

You reach out to the world, trusting it, andthen you end up in situations and meet people who surprise you and expand your sense of possibility, which

the thing is, as an adult, you get to make your own cool. you get to choose your own friends, live your own life. and let me tell you, in my life, whe

changing aspirational symbols for women4
Agalia Tan

Being partnered doesn’t affirm your womanhood anymore; it is no longer considered an achievement and, if anything, it’s become more of a flex to prono

Where being single was once a cautionary tale (you’ll end up a “spinster” with loads of cats), it is now becoming a desirable and coveted status, anot

Eight in 10 women want to be promoted to the next level and young women at the entry level are more interested in being promoted than young men, accor

haha9
Agalia Tan
the rise of substack3
Agalia Tan

It occurred to me while reading it that what I was holding belonged to a new genre: the Substack Book. Like the blogs of the aughts, Substack has alre

The key part for me here is the characterisation “internet writing”. I would argue that the Substack Book is not always literally Substack posts sewn

Substack co-founder Hamish McKenzie will this year publish his own book, How to Save the Media. It will likely re-examine topics he has already covere

we are always performing9
Agalia Tan

“As with the rise of reality TV in the 2010s, personal disclosure became parasocial currency.”

personal data itself became fodder for designers. Long before the era of Spotify Wrapped and Strava PRs, information designer Nicholas Felton’s Feltro

What was once novel access into the luxurious sanctuaries of the 0.001%, is now a played out, aesthetic trope. It’s boring. It’s predictable. And in a

This is the ultimate trapdoor in the hall of fame; to become a prisoner of one’s own persona

asia's rise in soft power2
Agalia Tan

Then there's the platform that's facilitated much of this idealization, China's fiercely defended export, TikTok. When Americans feared they'd lose ac

perennially great questions to ask42
Agalia Tan

what are the laws of physics that govern good stuff?

Imagine the last essay or artefact you want to produce. What question would make that output feel inevitable?

What would business and marketing look like if they were intrinsically enjoyable for creative people? What would an online business look like if it co

the strategic question of the next decade isn’t the one most boardrooms are asking. It isn’t how do we use AI? It’s: what happens to an institution th

what do we care about in 2026 and beyond2
Agalia Tan

The restaurant that would notice if you stopped coming. The team that trained together. The community that would feel it if you left. Not your output.

The only thing that distinguishes one organisation from another, in a world of identical intelligence, is what your organisation knows that the model