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A.I. wishing: the belief by company leaders that A.I. is magic, that you can wave its wand toward a hard problem and skip the work of solving it. It i

Seventy-five percent of executives admitted their A.I. strategy is “more for show,” according to a recent global survey by the A.I. company Writer and

The Writer and Workplace Intelligence report found that 44 percent of Gen Z workers and roughly a third of the broader work force said they were activ

A.I. wishing: the belief by company leaders that A.I. is magic, that you can wave its wand toward a hard problem and skip the work of solving it. It i

Seventy-five percent of executives admitted their A.I. strategy is “more for show,” according to a recent global survey by the A.I. company Writer and

Perhaps the best-known version of A.I. washing is the most tragic one: the A.I. layoff. A company proclaims it needs fewer people because A.I. made it

The Writer and Workplace Intelligence report found that 44 percent of Gen Z workers and roughly a third of the broader work force said they were activ

My role at Lululemon is to set the creative vision for our products. Within my first few months here, when I was trying to determine how I’d like the

The deal ends one of the year's most prominent proxy fights that took shape late last year when Wilson nominated three directors. For months, Wilson -

Despite the backlash dominating parts of social media, sentiment surrounding OpenAI's influencer trip remained largely positive, according to sentimen

It’s not surprising that OpenAI is enlisting influencers by offering luxury brand trips. In February, Vanity Fair reported that the company hired “cel

personal data itself became fodder for designers. Long before the era of Spotify Wrapped and Strava PRs, information designer Nicholas Felton’s Feltro

What was once novel access into the luxurious sanctuaries of the 0.001%, is now a played out, aesthetic trope. It’s boring. It’s predictable. And in a

This is the ultimate trapdoor in the hall of fame; to become a prisoner of one’s own persona

Despite the pushback, and the very real issues at stake, the fly-on-the-wall aesthetics of smart glasses, CCTV and bodycam footage seem more seductive

when mental activity has become synonymous with intelligence, even maturity, it’s nearly impossible to see that thinking itself might be operating as

At what point does reflection stop producing insight?

Should we be judged for the people we almost became?

is it possible to appreciate an ostensibly “well made” ad from an explicitly cursed company?

At its best, the ring makes me fitter, happier, and, sure, even more productive. I walk more, lift more, sleep more, and drink less. You will be hard-

But the age of the Enhanced Self is different, not only because many of its elements are distinctly of the 2020s—including peptide shots, social media

Our fear of death motivates an all-consuming neuroticism about outrunning mortality, even when the price we pay is putting health optimization above e

Our bodies were once thought of as centres for sensory delight, yet they’re now largely seen as systems to optimise and invest in, discussed in the co

Perhaps being pointedly low-key on Instagram speaks to a different kind of hustle: the effort to escape the allure of the screen and build clout in ph

institutions — held shared context, conferred legitimacy. gatekeepers — decided what was credible, what mattered. shared context — the stuff everyone

Meanwhile, Takeshi Sano, President and Global CEO of dentsu, focused on how the company’s culture was intentionally created to translate innovation in

Youth culture has entered a new era. Trust in politics, religion, celebrities, and traditional institutions continues to decline, yet the desire for m

Rehearse your spiel. Write it, sharpen it, present it to yourself as you’re walking to work. It needs to feel automatic so that when you’re confronted

It’s worth grabbing a book on screenwriting and learning how to map a story Hollywood-style. Techniques you can borrow: i. High concept: a succinct ex

social media has moved towards entertainment media

Modern marketing is often trying to show you this fantastical reality. But Burger King is real. It’s part of real American families. People have real

A fun exercise could become: Make your rollout deck and then shuffle it. What do you see first? Is it enticing? Does it make you want to see more? If

And now everything has meet these two contradictory requirements. It must fill the void and also be the most popular thing ever. It must reach the sca

I think people have become incredibly good at spotting when brands are genuinely enjoying themselves versus trying too hard to “go viral.” We never se

the thing is, as an adult, you get to make your own cool. you get to choose your own friends, live your own life. and let me tell you, in my life, whe

“Your own individuality and your own sense of purpose and will, that’s the thing that cannot be replicated and that’s the thing that, if you cultivate

The urgency to preserve these human markers is connected to a global deficit in trust that Richard Edelman, CEO, Edelman, explained has been perpetuat

“Every day we use these tools without truly owning anything ourselves. We make them stronger and make ourselves easier to do without.”

“It’s easier than ever to make work that is polished, optimised, efficient, super familiar... You need the courage to stand out in the crowd.” Rob van

“Your own individuality and your own sense of purpose and will, that’s the thing that cannot be replicated and that’s the thing that, if you cultivate

Out came the market research and strategy types with their hot takes, speaking on behalf of "walkers", speaking on behalf of the "inclusive running co

“Your own individuality and your own sense of purpose and will, that’s the thing that cannot be replicated and that’s the thing that, if you cultivate

Protecting Brand EquityThis is the most important.Saturation without discipline erodes authority, and publishing without restraint produces noise. Par

effectiveness now means producing work that “survives ranking, retrieval and recommendation by machines” as well as moving people – and brands with ge

What travels across all of it is distinctiveness, and a brand coherent enough to show up recognisably across a fandom it doesn’t own, a creator it doe

When you can pay someone else to deal with the grocery store rush, when you can buy access to a highway lane without traffic, when you can skip urgent

What disappeared along the way was not just trust, but also the micro-doses of potency that came from navigating everyday risk. Choosing a restaurant

We need to replace irony, sarcasm, and cynicism—which have contributed to our self-debasement—with softer, gentler attitudes. Cynicism is useful in cr

This idea—that proximity to power is inherently meaningful—is one of fashion’s most persistent delusions. It is what keeps people orbiting systems tha

We see curiosity theater all around.Audience members asking questions at panels that are actually mini-speeches. People at dinner name-dropping obscur