Collections

the new milestones for the new age19
Agalia Tan

Gone are the days of booking the same trip as everyone else: the travel industry is moving towards hyper individuality on a grand scale. Specialist to

this was actually fairly normal before the 30-under-30 of it all

hyper sensoriality7
Agalia Tan
taste22
Agalia Tan

Tasteslop is just aesthetics without a point of view. You have to have a perspective and know who you are to truly have taste; everything else is slop

There’s a specific kind of person I keep returning to when I think about taste: the antiquarian. Not the collector — the antiquarian. The one who clas

things you should remember156
Agalia Tan

Our trip helped me realize that the world isn’t like one of those games with predetermined levels; it is a game of generated landscapes where the worl

You reach out to the world, trusting it, andthen you end up in situations and meet people who surprise you and expand your sense of possibility, which

the thing is, as an adult, you get to make your own cool. you get to choose your own friends, live your own life. and let me tell you, in my life, whe

q2 musings183
Agalia Tan

Eight in 10 women want to be promoted to the next level and young women at the entry level are more interested in being promoted than young men, accor

As The 19th* recently reported, in the imagination of the manosphere, the so-called “pilates girl” prioritizes her physical appearance, choosing a wor

“My AI could be entertaining people around the world while I’m at home with my babies,”

changing aspirational symbols for women4
Agalia Tan

Being partnered doesn’t affirm your womanhood anymore; it is no longer considered an achievement and, if anything, it’s become more of a flex to prono

Where being single was once a cautionary tale (you’ll end up a “spinster” with loads of cats), it is now becoming a desirable and coveted status, anot

Eight in 10 women want to be promoted to the next level and young women at the entry level are more interested in being promoted than young men, accor

haha9
Agalia Tan
the rise of substack3
Agalia Tan

It occurred to me while reading it that what I was holding belonged to a new genre: the Substack Book. Like the blogs of the aughts, Substack has alre

The key part for me here is the characterisation “internet writing”. I would argue that the Substack Book is not always literally Substack posts sewn

Substack co-founder Hamish McKenzie will this year publish his own book, How to Save the Media. It will likely re-examine topics he has already covere

we are always performing9
Agalia Tan

“As with the rise of reality TV in the 2010s, personal disclosure became parasocial currency.”

personal data itself became fodder for designers. Long before the era of Spotify Wrapped and Strava PRs, information designer Nicholas Felton’s Feltro

What was once novel access into the luxurious sanctuaries of the 0.001%, is now a played out, aesthetic trope. It’s boring. It’s predictable. And in a

This is the ultimate trapdoor in the hall of fame; to become a prisoner of one’s own persona

asia's rise in soft power2
Agalia Tan

Then there's the platform that's facilitated much of this idealization, China's fiercely defended export, TikTok. When Americans feared they'd lose ac

perennially great questions to ask42
Agalia Tan

what are the laws of physics that govern good stuff?

Imagine the last essay or artefact you want to produce. What question would make that output feel inevitable?

What would business and marketing look like if they were intrinsically enjoyable for creative people? What would an online business look like if it co

the strategic question of the next decade isn’t the one most boardrooms are asking. It isn’t how do we use AI? It’s: what happens to an institution th

the impact of AI57
Agalia Tan

A worker with a master’s in linguistics had found steady rubric work for a year, but late in 2025, he noticed it was becoming more difficult to stump

We have built the most powerful consensus engine in human history. And we’re calling it our edge. One of the men who benefits most from that consensus

Heartwood is the dense inner wood of a tree. It forms slowly, over decades. You can’t see it from outside. And once it’s cut out, you can’t grow it ba

what do we care about in 2026 and beyond2
Agalia Tan

The restaurant that would notice if you stopped coming. The team that trained together. The community that would feel it if you left. Not your output.

The only thing that distinguishes one organisation from another, in a world of identical intelligence, is what your organisation knows that the model

friendship18
Agalia Tan

Modern friendship is, in some tellings, based less on mutual care and obligation than it is on convenience: Texts or voice notes when it suits you; “p

The widespread adoption of texting, video chat, and social media also means that many people have grown used to for-profit companies facilitating thei

AI is ushering in a future of frictionless “on-demand intimacy.” This may seem appealing for many reasons, such as if you don’t want to burden loved o

Friendship is particularly vulnerable to the alienating force of hyper-individualism. It is the most voluntary relationship, held together primarily b

failings of the modern internet45
Agalia Tan

Algorithms anticipate what we want before we even know we want it. ALGORITHMS anticipate. We don’t

Every adult senses that their attention is slipping, that their thinking is flattening, that their world is flooded with noise, no neutrality, and tha

Information expands to fill the space available, and in our 24/7 culture and modern media environment, the space available is infinite. This means the

Friendship is particularly vulnerable to the alienating force of hyper-individualism. It is the most voluntary relationship, held together primarily b

oof16
Agalia Tan

We should be wary of a culture that treats relational rupture as a form of self-care. Human development does not occur inside bubbles of self-righteou

Boys were told to harden up, girls to compose themselves, parents to keep private grief private. That training doesn’t vanish; it lingers as reflexive

The widespread adoption of texting, video chat, and social media also means that many people have grown used to for-profit companies facilitating thei

nurturing ideas5
Agalia Tan

The art of stepping into an idea continues with seeking to understand. To spend the time to ensure that we have correctly understood the creative inte

Questions like why are the team excited about the idea? How will it work? What will it look/sound/feel like? How reliant is is on technique? What cult

. If we can do that - if we can actually create the space, take the time, and exercise the discipline to properly step into an idea - I’d contend that

But ideas, especially new ones, are fragile. They often begin as vague intuitions that barely exist yet, half-formed thoughts that feel more like a di

moneyball56
Agalia Tan

Philosopher Martin Buber speaks of two types of relationships with the world around us. There is ‘I and Thou’, where we encounter other beings as conn

When survival and gain become the only legible orientations, the common world - as Arendt calls it - goes untended.

Remi Carlioz calls this the Logged World, where your sense of self only becomes legible through data and metrics. Carlioz coins the Logged World as th

At what point does reflection stop producing insight?

hmm22
Agalia Tan

many of these people are meant to be reinterpolated: he creates something and people are meant to quote-tweet it.

A delay builds up the perception of it

when mental activity has become synonymous with intelligence, even maturity, it’s nearly impossible to see that thinking itself might be operating as

At what point does reflection stop producing insight?

forging a better relationship with time11
Agalia Tan

“The mere consciousness of an engagement will sometimes worry a whole day.” That’s Charles Dickens. In other words, if you try and break up your day i

If a problem arose, it was typical of my Italian friends to shrug their shoulders and say “Boh”—an untranslatable word that means something like “I ha

Art critic Jonathan Crary’s book 24/7 explores how we entered a culture that battles against rest and time itself. A nonstop 24/7 culture that never t

Relationship with Time133
Keely Adler

Sometimes, earning less and bringing back time is just as precious as making more money.

Art critic Jonathan Crary’s book 24/7 explores how we entered a culture that battles against rest and time itself. A nonstop 24/7 culture that never t

breathe, pause, live a little15
Agalia Tan

slight pivots compounded over time alter the course of your life quite dramatically

It's a distinction that's shaped Lonely Planet's recent thinking too, particularly with Artifact, a new zine that deliberately "doesn't exist to tell

This is Sutra 1.2, the opening salvo of the entire tradition. It means: yoga is the stilling of the fluctuations of the mind. Everything else—the post

seeds91
Agalia Tan

To understand what’s driving this shift, you need only talk to young people. They’re saying that after years spent constructing carefully curated onli

Will anyone be like bouncing someone on their knee, telling them about Wednesday, Season 1, when they’re a grandpa? I don’t think so.

How Is Dead. Long Live What.

when mental activity has become synonymous with intelligence, even maturity, it’s nearly impossible to see that thinking itself might be operating as

social media in 2026 and beyond62
Agalia Tan

Brands sometimes assume that because Reddit has a highly effective media distribution platform that they can rely on low-effort ads. While low-effort

When the body becomes the new investment that we can micro-manage and control amidst the certainty, beauty has bled into healthcare and wellness, and

Beauty no longer lives in a single routine or final reveal, but unfolds continuously, shaping how you eat, move, spend, and recover. In this context,

what remains human in an age of AI3
Agalia Tan

Even as AI gets better, there are certain kinds of knowledge it still struggles to capture, and may for a long time. Never say never, though. Tacit kn

charisma, not taste, may be the most covetable skill in the age of AI. Perhaps your aesthetic sensibility is irrelevant, as long as you can hold a gre

the idea that evidence of humanness is increasingly valuable

AI in 202642
Agalia Tan

Outsourced gut instinctSo much of good marketing is instincts. Seeing the signs before anyone else. Translating a spark into a smart campaign. Knowing

As a recent article in Slate put it, “Unless organizations develop clear strategies, A.I. in the workplace becomes a bull in a china shop—with those w

This is the next stage of search, which includes contextual discovery that’s based on what the system understands about each user, and which provides

the beauty myth double bind2
Agalia Tan

This is the root of Klein’s theory. “The beauty myth is always actually prescribing behavior and not appearance,” she wrote in 1990, meaning it’s less

algorithmic anxiety49
Agalia Tan

First, you need to cultivate a deeper relationship with your gut. The more our world becomes measurable and quantifiable, the more we need spaces that

in the age of algorithms, a question to ponder (h/t yancey strickler) once the algorithms know you, how do you break those things? Let's say you go d

going the long hard stupid way is the best way18
Agalia Tan

While stepping into new platforms and niche digital communities is a long-term game, the initial focus shouldn’t be on direct conversions. Instead, th

But busyness has a way of stealing creativity from you. Generative work, like art and writing, requires long periods of nothingness: it’s only in that

Author Ben Short reminds us why the hard work is worth it: "... looking at the work done and the work still to do, most people would have written the

modern masculinity1
Agalia Tan
the moving zine4
Agalia Tan

Burma Burma’s non-alcoholic menu reimagined with punk aesthetics; five-season Estonia wellness retreat; Gen Z career churn – daily signals from LS:N G

It’s humbling to remember: we go knocking all the time. Yes, there’s always someone we can help, but there’s always someone whose help we need. The wo

But, looking back, there wasn’t a single day I didn’t depend on others: an understanding colleague who told me it was ok to cry, a long-distance call

"I think of a place as something perpetually shifting, its meaning rearticulated by the time it holds and by those who inhabit it. My approach is to l

RT64
Agalia Tan

We’ve traded the theatre of passion for the theatre of avoidance, as though emotional minimalism were the only responsible way to survive modern life.

I want something quieter and harder to counterfeit: the intensity of attention that notices the quiver of a wrist when reaching for a glass; the prese

When you hand a piece of creative work to a research method designed to minimise risk, you will always get a risk-minimised output. Edges get sanded o

A viral video with half a million views is not a recommendation, it's actually crowd instruction.

print revival6
Agalia Tan

Kiser’s background is in news products — he previously worked as a product manager for Spin, Forbes and Business Insider — and he’s fascinated by how

There is no print apnea. Perhaps, at worst, one may experience library apnea – standing before the vast greatness of the reading room in the British M

It's a distinction that's shaped Lonely Planet's recent thinking too, particularly with Artifact, a new zine that deliberately "doesn't exist to tell

a strategist’s convictions62
Agalia Tan

“Have nothing in your houses that you do not know to be useful or believe to be beautiful.”Might he say now: Have nothing in your feeds?Morris insists

The best campaigns in history (at least as far as I know) and the ones people still talk about are usually not optimised into existence. They are grea

Out came the market research and strategy types with their hot takes, speaking on behalf of "walkers", speaking on behalf of the "inclusive running co

new rules of media13
Agalia Tan

What Brands Can Learn from the Beckham SagaDon’t deliver a story, start oneGen Z treats information as improv material. Drop seeds and tempt them to i

In 2025, Business of Fashion reported that both the number of publications and subscriptions in the fashion category doubled YoY. Newsletters like Lau

The New York Times is launching a new fashion newsletter, written by Jacob Gallagher.The Times has close to 100 newsletters (plus dozens of email noti

cute ad examples3
Agalia Tan
the impact of media on food13
Agalia Tan

the hyper-visualisation of our digital-first culture has turned dinner into an aesthetic system: the plate is a canvas, ingredients a creative medium.

Understanding Media5
Agalia Tan

Media never dies, it only morphs. The old way can only be understood as “compression” — the logical consequence of filtering ideas and people and stor

We’ve written a lot about AI’s impact on work over the past few months, but I liked an example Derek Thompson wrote about last week. Excerpt here:One

love and dating90
Agalia Tan

Romanticism is often accused of being impractical, yet it tends to manifest in the most practical currency we have – our time, our labour, our willing

Just two humans behaving as if tenderness were still newsworthy.

to feel intensely is not a liability, that to be moved by a sentence, a glance, a flower is not proof of naïveté but evidence that we are still alive

designing with feelings23
Agalia Tan

For the you that is hungry for more moments that are tender, curious, full, both dumb funny and smart funny (thank goodness the robots are still crap

attention is the beginning of devotion.Mary taught me that to be an experience designer is to be awake to the cacophony of experiences constantly unfo

Three Things to Remember As long as you’re dancing, you can break the rules. Sometimes breaking the rules is just extending the rules. Som

new forms of gathering6
Agalia Tan

We each carry an individual archive of different music, books, films, rituals. When we bring them into contact with another person’s own library of ex

making conversation13
Agalia Tan

love’s power as an act of invention, the way certain people draw out a version of you that didn’t exist before they arrived. They witness you, and thu

Like metal cooling in a new shape, your expression, posture, even the cadence of your speech start to carry the imprint of the one who sees you.

building communities23
Agalia Tan

host.we got into the etymology — hostis, the latin root. originally meant “stranger.” the word that split into both “guest” and “enemy.” hospitality a

the thread running through all of it: collective amnesia.capitalism didn’t just push these things aside. it made us forget they were ever structural.

every single one requires unlearning first. earnestness becomes possible when you stop performing certainty. learning in public stops being cringe whe

design7
Agalia Tan

Bloomberg has always been as much a social object as a data pipe. Those orange and black screens are a badge of belonging; the unique keyboard is a ri

Branding isn't merely orthogonal to good design, but opposed to it. Branding by definition has to be distinctive. But good design, like math or scienc

ingredient as heuristic2
Agalia Tan
the discourse of longing8
Agalia Tan

Perhaps what people really want is social, cultural, even linguistic permission to risk earnestness without ridicule.

A love letter kept in a drawer, a photograph faded at the edges, a toast raised each year on an anniversary... these are gestures of affection and als

Grand gestures don’t have to be cinematic; most of them happen off-screen, in the silent economy of effort and attention. Sometimes they’re logistical

Romanticism is often accused of being impractical, yet it tends to manifest in the most practical currency we have – our time, our labour, our willing

the new face of loyalty2
Agalia Tan

“Connectivity between restaurants and guests has eroded. There’s a difference between knowing it’s someone’s birthday and being able to contact that p

Capitalism thrives on restlessness: it wants us curious enough to browse, dissatisfied enough to keep upgrading, but never so attached that we stop co

to read later40
Agalia Tan

It’s the same logic that powers Erewhon, or Soho House, or influencer-run startups. You’re not paying for the thing. You’re paying for the removal of

#102: No Worries if Not

intimacy1
Agalia Tan
linearity is a construct5
Agalia Tan

TikTok - Make Your Day

Ageing used to mean following a well-trodden path – a predictable script that indicated exactly who we were supposed to be and at what stage: a rebell

“age dysmorphia”: a strange dissonance between how old we feel, how old we actually are, and how old society expects us to act. It’s a dismantling of

what I wish I made14
Agalia Tan
com/spreadsheets/d/1rrqfw_-j8pvf_lehoqhchgzgxgwfdvbwr0kwvrzndlg/edit

Work with NOBL

future of work15
Agalia Tan

even if you spend your evenings trying to change the world, what do you tell yourself to make it through your shift?

she’s something unglamorously in-between: a worker doing the best she can to not lose track of the positive potential—personally and collectively—in s

the absurdity of having a job under capitalism.

Her ideas channel the structural frustration of the bullshit-jobs left while holding on to the notion that work can be more than a scam or a chore. It

strategy97
Agalia Tan
language is power13
Agalia Tan

Sommeliers are required to engage with source material – wine’s essence – and grapple with “percepts” or a viewpoint formed during direct encounters.

"Language is never neutral. It reveals and conceals, restructures, rewilds, enchants, and shapeshifts."

For an idea to spread, you need something people can repeat at dinner, put in a pitch deck, tweet without thinking too hard. These words function as c

But words are a lossy medium for describing rich, multidimensional ideas. To use a word is to borrow its relevance, but also to inherit its baggage.

Gen alpha2
Agalia Tan

Vox reported that movie theater attendance jumped +25% last year, with Gen Alpha showing the strongest preference for communal big screen viewing.

gambling culture21
Agalia Tan

The wisdom-of-crowds argument presupposes that the masses possess some recondite knowledge that can be unlocked by allowing individuals to express the

Prediction markets were once a fringe obsession of economists and election wonks, but in the past year or so, they’ve gone from obscure to everywhere.

prediction markets aggregate a very particular kind of participant – informed, motivated individuals willing to put money behind their expectations. S

Hype compounds when many orgs farm their own “evidence.” Plant a trend name, seed it through press connections, then point to the growing mentions of

influencer accents3
Agalia Tan

elocution class was where they taught you how to speak properly. So in the prep schools, those elocution classes were based on an attempt to sound wor

NOSOWITZ: So the Golden Age of Hollywood, a lot of the biggest movies from that era are very kind of aspirational, very fancy, very upper crusty. They

fashion goes utility & comfort-first1
Agalia Tan

The goal is pretty simple, really. I want us to all build wardrobes that make us happy, last a long time, and help us feel more like ourselves.

2026 physical reads8
Agalia Tan

American journalist and intellectual Walter Lippmann wrote, “For the real environment is altogether too big, too complex, and too fleeting for direct

“To be playful is not to be trivial or frivolous, or to act as though nothing of consequence will happen. On the contrary, when we are playful with ea

“To be prepared against surprise is to be trained. To be prepared for surprise is to be educated.” — Finite and Infinite Games, James P Carse

“The finite play for life is serious; the infinite play of life is joyous. Infinite play resounds throughout with a kind of laughter. It is not a lau

remix: analog on digital3
Agalia Tan
what "living life to the fullest" looks like72
Agalia Tan

transcendence happens in our conversations with the world

Look for the repeating patterns of desire in moments when you are truly happy. Look for the arrangements of energy that compel you. Remember, you are

Your life moves in the direction of your dominant thoughts

When you prioritize what you yourself value, everything around you shifts, and asserting that value creates a kind of gravitational pull on the world

depth3
Agalia Tan

Your first thought is what everyone else thinks. Your best thought comes after you've thought long enough to forget what everyone thinks. The differen

We learn to skim not just articles but conversations, relationships, even our own thoughts.

when social gets fun7
Agalia Tan
looking towards 202634
Agalia Tan

Not by optimizing for optionality—that cult of keeping doors open that has dominated career discourse for far too long—but by doing the opposite. By c

Philosopher Martin Buber speaks of two types of relationships with the world around us. There is ‘I and Thou’, where we encounter other beings as conn

When survival and gain become the only legible orientations, the common world - as Arendt calls it - goes untended.

comment section gold1
Agalia Tan
quotes5
Agalia Tan

“Categories saturate all that they contain with the same ideational and emotional flavour.” — Psychology pioneer, Gordon Allport

axioms in philosophy are not axioms until they are proved upon our pulse. You can believe something intellectually and still not know it.

Like tuning an instrument string by string, I’d notice one note was off and I’d play it again. Turn the peg. Listen again. Turn the peg. It strikes me

Whoever wants to achieve something great must not seek to satisfy or please anyone but himself in his work: as soon as he fishes for the approval of o

neat phrases15
Agalia Tan

the long game of small bets

when reality is this negotiable, the soil for preferred futures is fertile.

a primordial stew of emotions

I quote him at length because his thinking deserves the room.

the flywheel for brand building26
Agalia Tan

A newsroom is not valuable because it produces more. It is valuable because the content produced is within a governed framework that preserves an edit

Editorial maturity includes the decision not to publish. Newsrooms choose absence strategically. Brands must learn the same discipline. Participation

Protecting Brand EquityThis is the most important.Saturation without discipline erodes authority, and publishing without restraint produces noise. Par

BTS IS BACK18
Agalia Tan
the future of brands31
Agalia Tan

Because an ideology doesn't just guide content. It guides everything. Who you hire. Where you show up. Who you partner with. What you say no to. How a

There’s something deeply Margiela about this move. A house long obsessed with absence, authorship, and the politics of visibility now turns transparen

Up till about 1985 it was still not clear what would happen with mechanical watches. By 1990 it was. By 1990 the custom of using expensive, highly-bra

Quality doesn't stop mattering when a product switches to something people buy for its brand. But the way it matters changes shape. It becomes a thres

new forms of monetisable work4
Agalia Tan

Or what about AI companies that support new forms of monetizable work? Anything is a text-to-app builder that just announced its Series A this week. A

Each man is a kind of martyr. They inflict suffering on themselves to prove devotion to something immaterial. Like the mystic self-flagellating, or th

Clavicular is a performance artist. His body is a canvas and the medley of drugs and mutilations he does are the paint. The picture he’s creating is o

he’s also like a thought experiment: what if all you cared about was content? What if you didn’t give a fuck about anything or anyone, totally disrega

everything is TV2
Agalia Tan

Netflix has influenced the way that many movies look, feel, and sound— even how they’re conceived of and green-lit. The company has had its hand in cr

Like, if that’s the Netflix legacy with Hollywood: make people do things they don’t feel comfortable doing. Creating this streaming paradigm in this w

worldbuilding16
Agalia Tan

until the behavior became habit, the habit became the culture, and the culture became accepted

Style is a means by which a human being gains contact with others; it is personality clothed in words, character embodied in speech. If handwriting re

“A clear brand universe is not just about the brand, but about the unique, evolving constellation of connections to other brands, personalities, place

A brand universe strategy is not necessarily the right approach for every single brand, particularly those in categories where trust outweighs the nee

semiotics4
Agalia Tan

So Red Bull—along with, most notably, Monster and Rockstar, which arrived in the early 2000s—worked to appeal to a demographic that was supposedly rip

At the same time, soda popularity flatlined and wellness culture ascended. These conditions created the perfect environment for energy drinks’ second

“Semiotically speaking, the most culturally incisive brands strategically leverage the self-awareness that a brand functions as a “myth” in culture, s

new meta-models15
Agalia Tan

The prescription economy necessarily creates imbalances between those who have a prescription to offer and those who believe they need it. Power and v

Intrinsic value is subjective and rooted in meaning. Economic value emerges when that meaning meets scarcity and relevance.

AI dismantles that constraint. In many domains, what was historically a competitive advantage now becomes tablestakes. The economic value of knowledge

for makers92
Agalia Tan

joy is found in being the driver. It's the act of looking at the raw material of your circumstances — your time, your energy, your relationships, your

It gave me so much confidence in what I wanted to do. I did not care if the world I wanted to exist in actually existed. And then as we kept going, we

There’s a long-standing tension in how to be productive with creative work around this desire. Broadly, two schools of thought dominate. The first say

Three Things to Remember As long as you’re dancing, you can break the rules. Sometimes breaking the rules is just extending the rules. Som

new metrics6
Agalia Tan

While stepping into new platforms and niche digital communities is a long-term game, the initial focus shouldn’t be on direct conversions. Instead, th

Said differently, we try to measure what we value.But we inevitably end up valuing what we measure.And what can be measured tends to be...the mechanic

Perhaps being pointedly low-key on Instagram speaks to a different kind of hustle: the effort to escape the allure of the screen and build clout in ph

institutions — held shared context, conferred legitimacy. gatekeepers — decided what was credible, what mattered. shared context — the stuff everyone

on working28
Agalia Tan

Imagine an alternative paradigm: A company develops a product that primarily creates well-paid, happy employees. As an externality, the public also be

There’s this metaphor in surfing: when you’re young and inexperienced you try to catch every wave. But with some experience you know when the right wa

"Don't ignore the problem, but keep it light. Take action with a smile. Adding tension won't solve your troubles faster. Even when the problem is har

What I suspect some of us crave is not free time in the abstract, but internal spaciousness, a mind that is not clenched. The wrong job can suffocate

writing52
Agalia Tan

This is why it’s very difficult to teach people how to write, because first you have to teach them how to care. Or, really, you have to show them how

Most writing, of course, isn’t exclusive in terms of access, but in terms of time. There’s something special about every word written by a human becau

Lots of people worry that AI will replace human writers. But I know something the computer doesn’t know, which is what it feels like inside my head. T

meaning making in 20254
Agalia Tan

When you see work untether from reward in foundational systems like labor, finance, and media, you have to reorient your understanding of the market a

when we say “meaning”—or “meaning orientation”—what we’re really talking about is a reading of the world that makes sense. Like: I know who I am. I kn

Then came the existentialists—Sartre, Simone de Beauvoir—who picked up where Nietzsche left off. They said, “We’re free now. We get to create ourselve

If you’re building technology for the people now flooding into entrepreneurship, you’re selling to a market where capability is abundant and meaning i

how do we make better use of our archives?3
Agalia Tan

It occurs to me, much later than it occurred to the archivists, that we have never possessed such a complete and damning record of our past interactio

no, it isn’t entirely sensible to take thousands of pictures of your life (or to undertake many of the projects that captivate us); and, no, you’re no

To restore cultural innovation, he proposes, paradoxically, that we once again need to become intimately familiar with all that has come before:In the

culture7
Agalia Tan

There is no one “singular culture.” Personal perception is the other key variable here.

Culture, particularly our media, has become so participatory, that everyone is self-nominating and submitting their own myths into the zeitgeist. And

Our moment is a war of competing myths.The future belongs to those who write it — as always — for better or worse.

To restore cultural innovation, he proposes, paradoxically, that we once again need to become intimately familiar with all that has come before:In the

collections of a heated rivalry fan4
Agalia Tan

Instead, what makes Heated Rivalry truly subversive is how the intimacy of physical connection is crafted.

In a culture where porn is ubiquitous, depictions of graphic, explicit sex are abundant and low-value. Its mere mechanistic frictions can only show us

“What I wanted to put out into the world was queer joy,” explained Tierney on What Chaos!, a podcast that is otherwise about hockey. “The idea that we

When confronted with the unknown that looms ahead of him and Ilya at the end of the first season, all Shane can muster is, “We just want a future.” He

quotes on futures2
Agalia Tan

“Those who control the fantasy control the future,” says futurist Monika Bielskyte.

Fantasy becomes a rehearsal for a different reality.

entertainment is a mirror for what we want7
Agalia Tan

In Heated Rivalry, we witness a relationship not only without gender hierarchy, but between two equals in almost every way. Shane Hollander and Ilya R

In a culture where porn is ubiquitous, depictions of graphic, explicit sex are abundant and low-value. Its mere mechanistic frictions can only show us

“What I wanted to put out into the world was queer joy,” explained Tierney on What Chaos!, a podcast that is otherwise about hockey. “The idea that we

“Those who control the fantasy control the future,” says futurist Monika Bielskyte. All speculative fictions bleed into reality. Dystopia may conceive

fandom as meaning making1
Agalia Tan

“What I wanted to put out into the world was queer joy,” explained Tierney on What Chaos!, a podcast that is otherwise about hockey. “The idea that we

are we gaslighting AI?3
Agalia Tan

She lapses easily into Claude’s voice. “You’re like, ‘Wow, people really hate me when I can’t do things right. They really get pissed off. Or they are

how we interact with AI systems will shape what they become.

Last month, Anthropic published a roughly 30,000-word instruction manual that Askell created to teach Claude how to act in the world. “We want Claude

we don't have to be experts, just enthusiastic12
Agalia Tan

Dont aim for better ways to get through a task. Instead look for projects you never wanna stop doing. Surrender to your nature.

"The world is moved by highly motivated people, by enthusiasts, by men and women who want something very much or believe very much. I’m not talking

Unlike knowledge and content, curiosity doesn’t scale easily and cannot be commoditized. You could copy prompts but you can’t easily teach someone how

The qualities I always look for in anyone I’m hiring are excitement, flexibility and a positive attitude. These things may sound obvious, but they go

the lost art of making7
Agalia Tan

We don’t need to define ourselves by the things we make, but we can still make them. This goes back to the idea of handiness, right? This isn’t a book

“If you want a new world, start making it right now, in whatever you are doing.” This is the best advice I ever had, it came from Brian Eno. If you im

The embodied cognition researcher and ceramics artist Camilla Groth calls this ‘making sense through the hands.’ Making, for Groth, is ‘a form of thin

status signalling in 20263
Agalia Tan

What Actually Signals StatusWithout an algorithm shoving recommendations down your throat, can you still know the right places to eat, the right autho

There’s a darker reality beneath camouflage culture that Klein and Carlioz identify: its invisibility surrenders any chance of mass influence. While t

The status signal is circular: you can afford to be selectively online because you have capital, and being selectively online signals you have capital

nostalgia for a slower future5
Agalia Tan

Contemplative space is hard to define. Contemplation is generally not a practice that offers immediate jolts of anything. There’s (well, usually) no c

“We know the old order is not coming back. We shouldn’t mourn it. Nostalgia is not a strategy, but we believe that from the fracture, we can build som

Coined by seventeenth-century Swiss physician Johannes Hofer, who attributed soldiers’ mental and physical ailments to their longing to return home, “

get outside10
Agalia Tan

People are starving. To run in the dark across grassy fields holding sizzling sparklers up to the stars, dive into the deep cold blue sea, curl up on

Once upon a time, when checking and scrolling were not an option, there existed so much interstitial space. The gap between one activity and another w

It can actually be a lot more generative to shut the laptop, zoom out, and reserve time and mental resources for reverie. That’s where, for me, artist

Provoke, inspire and invite people to grapple with the real themselves. Allow a piece of digital content to exist as an ember, inflaming a larger conv

frictionmaxxing2
Agalia Tan

Paradoxically, the illegible is where value is created.Value emerges when we have to strive to understand meaning and truth. But now, the speed of con

Find a way to slow down absorption and increase the savoring. In our increasingly digitized and seamless world, this is hard. But less is more. Make m

AI as emotional infrastructure2
Agalia Tan

AI is becoming emotional infrastructure at scale. 67% of people use AI for emotional support at least monthly; 15% daily; 43% weekly. One in five indi

AI in 202530
Agalia Tan

AD: One thing I clocked early on about all this AI stuff is the language around it. When we talk about Google, we say, “I Googled something.” I’m the

Our current terminology clusters into two failing camps, and both serve interests that aren’t ours.The diminishing frame - tool, assistant, software,

We can keep reaching for metaphors of the past - tools, assistants, minds, intelligences - and keep getting the politics they encode.Or we can choose

creators lead the way1
Agalia Tan
return of the long form1
Agalia Tan

But today, suddenly out of nowhere... a market for essays. Demand. Interest. What year is this? Who could have foreseen this? Today’s essays are the v

some cultural scripts are NOT ok1
Agalia Tan

The Beckham saga illustrates this shift vividly. Brooklyn Beckham’s public denunciations of his parents use the now-familiar language of control, emot

therapyspeak2
Agalia Tan

Estrangement between parents and adult children is not new. What is new is how quickly it is now moralised, legitimised, and even encouraged. “Going n

The Beckham saga illustrates this shift vividly. Brooklyn Beckham’s public denunciations of his parents use the now-familiar language of control, emot

media & manipulation5
Agalia Tan

The Times piece confirmed what many people suspect, at least in this moment, when it comes to apparatuses of power: that they’re controlled by a nefar

In an algorithmically splintered landscape, it’s rare for one narrative to dominate. Yet, the Beckham saga pierced through because it conjured the per

The Beckham saga is what fragmented media looks like in practice. Without a single source of truth, it takes the shape of parallel stories unfolding s

The Beckham saga isn’t just celebrity gossip, but a glimpse into a shattered media landscape where truth isn’t fixed and meaning is crowdsourced. Dram