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But busyness has a way of stealing creativity from you. Generative work, like art and writing, requires long periods of nothingness: it’s only in that
Author Ben Short reminds us why the hard work is worth it: "... looking at the work done and the work still to do, most people would have written the
Without process, there are only words. And words for the sake of words were never the point. You are. So, for anyone who creates as a form of therapy
Our culture doesn’t want writing, it wants word content. Writing as process is so under pressure that the guy writing a book about the future of truth
Without process, there are only words. And words for the sake of words were never the point. You are. So, for anyone who creates as a form of therapy
Heartwood is the dense inner wood of a tree. It forms slowly, over decades. You can’t see it from outside. And once it’s cut out, you can’t grow it ba
Gilles Lipovetsky called it the era of the void: abundance that produces emptiness. Not scarcity of images but a surplus so total that individual imag
Our culture doesn’t want writing, it wants word content. Writing as process is so under pressure that the guy writing a book about the future of truth
The great cultural critic Susan Sontag, writing in 1964, argued that “camp” is defined by “love of the unnatural: of artifice and exaggeration.” It’s
Gilles Lipovetsky called it the era of the void: abundance that produces emptiness. Not scarcity of images but a surplus so total that individual imag
Our culture doesn’t want writing, it wants word content. Writing as process is so under pressure that the guy writing a book about the future of truth
Most writing, of course, isn’t exclusive in terms of access, but in terms of time. There’s something special about every word written by a human becau
Lots of people worry that AI will replace human writers. But I know something the computer doesn’t know, which is what it feels like inside my head. T
Our culture doesn’t want writing, it wants word content. Writing as process is so under pressure that the guy writing a book about the future of truth
Story, narrative, entertainment, world-building, creative universes are all part the new brand management framework. All the world’s a stage. Ash NYC
These are the run clubs and swim clubs with very robustly branded websites for some reason, websites that greet you with full-width videos of delighte
It’s worth asking not just whether to post, but what kinds of exposure feel worth giving.


Tasteslop is just aesthetics without a point of view. You have to have a perspective and know who you are to truly have taste; everything else is slop
There’s a specific kind of person I keep returning to when I think about taste: the antiquarian. Not the collector — the antiquarian. The one who clas
Our trip helped me realize that the world isn’t like one of those games with predetermined levels; it is a game of generated landscapes where the worl
You reach out to the world, trusting it, andthen you end up in situations and meet people who surprise you and expand your sense of possibility, which
the thing is, as an adult, you get to make your own cool. you get to choose your own friends, live your own life. and let me tell you, in my life, whe
Being partnered doesn’t affirm your womanhood anymore; it is no longer considered an achievement and, if anything, it’s become more of a flex to prono
Where being single was once a cautionary tale (you’ll end up a “spinster” with loads of cats), it is now becoming a desirable and coveted status, anot
Eight in 10 women want to be promoted to the next level and young women at the entry level are more interested in being promoted than young men, accor
It occurred to me while reading it that what I was holding belonged to a new genre: the Substack Book. Like the blogs of the aughts, Substack has alre
The key part for me here is the characterisation “internet writing”. I would argue that the Substack Book is not always literally Substack posts sewn
Substack co-founder Hamish McKenzie will this year publish his own book, How to Save the Media. It will likely re-examine topics he has already covere
“As with the rise of reality TV in the 2010s, personal disclosure became parasocial currency.”
personal data itself became fodder for designers. Long before the era of Spotify Wrapped and Strava PRs, information designer Nicholas Felton’s Feltro
What was once novel access into the luxurious sanctuaries of the 0.001%, is now a played out, aesthetic trope. It’s boring. It’s predictable. And in a
This is the ultimate trapdoor in the hall of fame; to become a prisoner of one’s own persona
what are the laws of physics that govern good stuff?
Imagine the last essay or artefact you want to produce. What question would make that output feel inevitable?
What would business and marketing look like if they were intrinsically enjoyable for creative people? What would an online business look like if it co
the strategic question of the next decade isn’t the one most boardrooms are asking. It isn’t how do we use AI? It’s: what happens to an institution th
The restaurant that would notice if you stopped coming. The team that trained together. The community that would feel it if you left. Not your output.
The only thing that distinguishes one organisation from another, in a world of identical intelligence, is what your organisation knows that the model


