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A.I. is a different kind of technology, because it can deliver an end result before creative thinking has happened at all.Human experience is complex

That is A.I. doing what it’s good at: taking something already defined by a human and iterating on it efficiently.Where we won’t use A.I. is during th

Anything worth remembering came from a person who did not know where she or he was going until arriving. No shortcut gets you there: the process leave

In design agencies specifically, a kind of low-grade anxiety hums under everything. When clients can type a brief into a prompt box and get something

A.I. is a different kind of technology, because it can deliver an end result before creative thinking has happened at all.Human experience is complex

That is A.I. doing what it’s good at: taking something already defined by a human and iterating on it efficiently.Where we won’t use A.I. is during th

Bloomberg has always been as much a social object as a data pipe. Those orange and black screens are a badge of belonging; the unique keyboard is a ri

We must strategically protect and take aim with our attention, not just because it’s the lens through which we see, but because it’s the architecture

Grasping for responsiveness is responsible for a lot of chaos. When relationships are locked in a seemingly unbreakable pattern, paramours cause drama

Once you recognize this fact, you see it everywhere. The next time you flick through the news7, take note of how many stories are not about things tha

A person can’t be contained in your ideas about them. This was a core idea for us. To whatever extent I assumed I knew who Johanna was, I treated her

A friend of mine once said: “If you put behavior into the world, you get behavior out.” It’s a lovely truism that isn’t always true. But the more you

A frictionless, unresponsive life is simply not a human one—we are born troublemakers who need to make marks.

There’s this metaphor in surfing: when you’re young and inexperienced you try to catch every wave. But with some experience you know when the right wa

"Don't ignore the problem, but keep it light. Take action with a smile. Adding tension won't solve your troubles faster. Even when the problem is har

What I suspect some of us crave is not free time in the abstract, but internal spaciousness, a mind that is not clenched. The wrong job can suffocate

It wasn’t that the job was boring. The right kind of boredom can be hypnotic, soothing. It’s that it was utterly ineffectual. Some university bureaucr

AI is ushering in a future of frictionless “on-demand intimacy.” This may seem appealing for many reasons, such as if you don’t want to burden loved o

Friendship is particularly vulnerable to the alienating force of hyper-individualism. It is the most voluntary relationship, held together primarily b

The third and deepest kinds of friendship, according to Aristotle, is a friendship of virtue. That is, you like a person because of their character. T

A friend of mine once said: “If you put behavior into the world, you get behavior out.” It’s a lovely truism that isn’t always true. But the more you

The listener is part of the common world’s authorship. The experience is never complete, pristine form awaiting faithful transmission. Specific prompt

I had thought of him as funny, but that wasn’t what he was. What he was was responsive. He was fully attuned in any conversation he had. He heard what

A person can’t be contained in your ideas about them. This was a core idea for us. To whatever extent I assumed I knew who Johanna was, I treated her

A friend of mine once said: “If you put behavior into the world, you get behavior out.” It’s a lovely truism that isn’t always true. But the more you

In the current state of marketing, brands are too trained to have incredibly short attention spans.We launch something, look at the first 24 / 48 / 72

Rachel: You previously worked at TikTok, an app that I would argue has sped up social media. How do you play the long game while also participating on

the real competitive advantage over the next few years is going to be those left with true taste, curiosity, and conviction. Being able to look at all

This era of social media is defined by extremes. The rise of AI influencers is happening at the same time as cinematic social. Slop and craft. Short a

Some of the most powerful things a brand can do are incredibly difficult to directly attribute. Someone sees something you made, goes to an event, hea

In the current state of marketing, brands are too trained to have incredibly short attention spans.We launch something, look at the first 24 / 48 / 72

Rachel: You previously worked at TikTok, an app that I would argue has sped up social media. How do you play the long game while also participating on

Branding isn't merely orthogonal to good design, but opposed to it. Branding by definition has to be distinctive. But good design, like math or scienc

This idea—that proximity to power is inherently meaningful—is one of fashion’s most persistent delusions. It is what keeps people orbiting systems tha

growing resistance to the Erewhon-ification of food retail, where everyday groceries become lifestyle props through immaculate interiors, wellness lan

Premium grocery can remain theatrical, but the theater needs a culinary purpose

For Gen Z and millennial men in expensive cities, these rooms reject the idea that a home must be decorative or complete. Masculinity lies less in mac

This sparseness reflects more than indifference to décor – almost half of US renter households headed by someone aged 15 to 34 spend at least 30% of t

In the bro home we see endless iterations of this template for minimal modern living proposed by some of the most influential designers of the 20th ce

For 20 years, I have practiced design and furnished my own spaces under the premise that culture, provocative ideas, rigor, and collage are synonymous

YOU’VE BEEN SEMI-SCATHING ABOUT THE STATE OF CONSUMER TECHNOLOGY. YOU’VE SAID THAT YOU WANTED NOTHING TO BE THE MOST FASHIONABLE TECH BRAND, AND IT’S

Recently, a lot of consumer tech advertising has become very product-focused. There hasn’t been much focus on connecting to culture or the emotional b

“Don’t Crack” was created in collaboration with Mother London and was directed by production company Iconoclast. The television special-length of the

A living brand needs coherence: a recognizable center with enough freedom at the edges to respond to the moment.Consistency says, “We always look like

Brand-defining work should remain close to the people with the deepest judgment and taste. A new identity, campaign platform, product experience, or c

None of this means ugly sells. Plenty of brands have tried and failed at this. What made Crocs work was a purpose that never moved: comfort over vanit

The shoe was never meant to be fashionable. It launched in 2002 as a boat shoe, a lump of foam with holes in it so water and sand could drain out. Hos

So then why does the degradation continue when the consequences are so obviously painful and the upsides are so fruitful?Again, enshittification is le

If 62% of the public assumes you’ll sacrifice them for growth, the bar for not doing so has never been so low.Care, craft and humans can be costs, or

65% say everything in tech now looks like it was designed by the same company (jumps to 72% for Gen Y)

His counselor put him through a mock date, testing how he would handle awkward questions while peppering him with encouragement — a tactic she describ

“Celebrity capital isn’t a fixed inheritance: it can flow backwards as well as forward,” he says. “The established star borrows the youngster’s youth,

In today’s attention economy, being able to command attention across decades has become the ultimate sign of cultural longevity. It’s little wonder, t

“People are trying to establish their relationship with those who they see as having enduring social capital... It’s important for people to be able t

Maybe the ultimate status symbol now is not simply becoming famous, but becoming someone whose fame can outlive the moment that created it.

people are architecting content and media in order to simply get to the goal of having a lot of views without thinking about the actual inherent value

In today’s attention economy, being able to command attention across decades has become the ultimate sign of cultural longevity. It’s little wonder, t

“People are trying to establish their relationship with those who they see as having enduring social capital... It’s important for people to be able t

Maybe the ultimate status symbol now is not simply becoming famous, but becoming someone whose fame can outlive the moment that created it.

“Celebrity capital isn’t a fixed inheritance: it can flow backwards as well as forward,” he says. “The established star borrows the youngster’s youth,

Discomfort, especially from our social interactions, becomes something we can just toggle off and opt-out of. This slipperiness is seductive.“AI is qu

Love lives in our labor.