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Luxury investment has become commonplace throughout the entertainment industry. Cartier sponsors the Venice Film Festival, Chopard fashions the Cannes

“Fashion is not part of the public imagination of the moment,” says Anderson. “We need to diversify. Through A24, we are both working on a way in whic

Gen Alpha, broadly, is gravitating towards hands on, tangible work over tech driven career paths, even as artificial intelligence continues to reshape

In a great reversal, older modes of media will make a resurgence in our assessments of reality. If high-fidelity media can be faked, then the “new” we

In an era of oversaturation and slop, audiences want one of two things: to be sucked into the endless scroll by titillation and rage-bait or to be lur

Though advertisers are shelling out more money than ever to work with influencers — an expected $43.9 billion this year, compared to $37.1 billion in

as more people turn to AI for everything, aspirational lifestyle influencers may become obsolete. “You’re looking for skin-care recs and basic lifesty

Anthropic’s growth in awareness is particularly concentrated in higher income brackets. Compared to the overall category, a significantly higher propo

In a post on X, Taylor Lorenz questioned the discrepancy between the aggressive backlash against the OpenAI influencer trip compared to the lack of cr

as more people turn to AI for everything, aspirational lifestyle influencers may become obsolete. “You’re looking for skin-care recs and basic lifesty

In another aspect, we’re seeing the mechanics of surveillance infiltrate peer-to-peer dynamics. A recent and obvious example is Substack’s partnership

“Writers, podcasters, video makers, influencers, community leaders… the word people mostly use is creators, which is not perfect but it does capture t

“Influence is becoming lateral,” she said. “Rather than flowing from one creator to millions, ideas increasingly move sideways through networks of tru

Duolingo is fast easy languages.Tinder is fast easy dating.Hello Fresh is fast easy cooking.Squarespace is fast easy websites.

The internet is very good at making you feel like everyone else has already figured it out.

“To be constantly churning out thoughtful commentary or analysis is an oxymoron because you can’t be thoughtful quickly. These short-form explainer vi

The irony, of course, is that the same platforms making knowledge feel newly accessible often boost content from conventionally “hot” people – meaning

This is the root of Klein’s theory. “The beauty myth is always actually prescribing behavior and not appearance,” she wrote in 1990, meaning it’s less

The irony, of course, is that the same platforms making knowledge feel newly accessible often boost content from conventionally “hot” people – meaning

Efficiency should be the thing we apply after we’ve tilted the odds, but we began aiming for it instead of tilting the odds. A look around the adverti

Strategy regains relevance when it stops polishing symmetry and starts opening up advantage: gaps in understanding (insights no one has), in access (p

It’s humbling to remember: we go knocking all the time. Yes, there’s always someone we can help, but there’s always someone whose help we need. The wo

But, looking back, there wasn’t a single day I didn’t depend on others: an understanding colleague who told me it was ok to cry, a long-distance call

"I think of a place as something perpetually shifting, its meaning rearticulated by the time it holds and by those who inhabit it. My approach is to l

a website is a zine

Perhaps resistance now lies in conviction: choosing too narrowly, committing too deeply, liking something long after everyone else has moved on. Even

Being certain also gives you something valuable in society: legibility to others. Pick a side and people know what to do with you. They can categorize

Opinions these days are more than just formed thoughts, they’re identity signals. And the internet has a long memory. Which raises the stakes, because

Simon Porte Jacquemus once described being copied as a sign of success. Virgil Abloh was even more explicit: “I love counterfeits, it’s the best feedb

The dupe has become a cultural format. What began as an affordable substitute for an inaccessible object increasingly resembles a method for navigatin

The clever thing about the word “dupe” is that it avoids the moral weight of fake. A dupe does not pretend to be the original. It promises something m

The dupe fits remarkably well within this condition because it allows desire to be inhabited provisionally. Why spend years developing an eccentric ta

Culture, particularly our media, has become so participatory, that everyone is self-nominating and submitting their own myths into the zeitgeist. And

Our moment is a war of competing myths.The future belongs to those who write it — as always — for better or worse.

To restore cultural innovation, he proposes, paradoxically, that we once again need to become intimately familiar with all that has come before:In the

. But imitation once formed part of becoming someone: copying, experimenting, failing, discarding, absorbing, eventually forgetting where the referenc

Envy is very different from admiration. We may admire champion athletes, Nobel laureates, billionaire businessmen, and other paragons of achievement.

Someone asks the right question and waits. The silence has enough room in it, so something in you loosens, as a thought finds a door. You hear yoursel

the sense of an “eventive” conversation that brought the two of you into a different plane and then forthly, a conversation that continued to sing aft

The listener is part of the common world’s authorship. The experience is never complete, pristine form awaiting faithful transmission. Specific prompt

attention is the beginning of devotion.Mary taught me that to be an experience designer is to be awake to the cacophony of experiences constantly unfo

Three Things to Remember As long as you’re dancing, you can break the rules. Sometimes breaking the rules is just extending the rules. Som

the best experiences break the rules and challenge the expectations — and LLMS are expectation and rule machines

For an idea to spread, you need something people can repeat at dinner, put in a pitch deck, tweet without thinking too hard. These words function as c

But words are a lossy medium for describing rich, multidimensional ideas. To use a word is to borrow its relevance, but also to inherit its baggage.

we have developed a strange habit: we no longer seem capable of valuing something unless we first rebrand it as a form of intelligence.Emotional intel

Without process, there are only words. And words for the sake of words were never the point. You are. So, for anyone who creates as a form of therapy

As we have been offered the fast-and-easy at every turn, we have gradually lost tolerance for the slow-and-difficult. For the turgid-and-tedious. The

you will always be rewarded for taking the path less travelled. You will always be rewarded for doing what others don’t do. Mastery is not a bonus. It

“Your own individuality and your own sense of purpose and will, that’s the thing that cannot be replicated and that’s the thing that, if you cultivate

advantage always accrues to players who demonstrate some sort of outlier behaviour. Who do something particularly well - or ideally uniquely.

Lots of people worry that AI will replace human writers. But I know something the computer doesn’t know, which is what it feels like inside my head. T

Our culture doesn’t want writing, it wants word content. Writing as process is so under pressure that the guy writing a book about the future of truth

Editing is a heightened level of sensitivity to the way your heart and mind is reacting. -Adam Moss