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when a measure becomes a target, it ceases to be a good measure

Virality is an outcome, not a strategy: start with objectives and target, not trends.

Good work is good because of its good judgement and careful consideration, whether AI is used or not.Then there's the alternative. And we're about to

Making (terrible) things, it turns out, is easy. A bit of effort is all I – and most normal people – ask; in a superabundant world, it’s the effort of

"As AI makes information more abundant, the challenge is no longer finding content—it's finding context, personal opinion, and first-hand accounts. Ev

“Shit that arrives at the speed of light is still shit when it gets there” – David Abbott.

Good work is good because of its good judgement and careful consideration, whether AI is used or not.Then there's the alternative. And we're about to

Making (terrible) things, it turns out, is easy. A bit of effort is all I – and most normal people – ask; in a superabundant world, it’s the effort of

most human communication is lossy compression. I have a rich understanding of something, I squeeze it into words, you decompress it with different pri

I want to see what questions he asks, what analogies he reaches for, what surprises him, where he pushes back. A transcript is a cognitive portrait in

A transcript with a capable AI interlocutor strips away that friction. You get the pure cognitive signature of the thinker.

This is not content. This is not journalism (although it does rhyme with gonzo). It’s something that doesn’t have a name yet — intellectual intimacy,

I want to see what questions he asks, what analogies he reaches for, what surprises him, where he pushes back. A transcript is a cognitive portrait in

A transcript with a capable AI interlocutor strips away that friction. You get the pure cognitive signature of the thinker.

This is not content. This is not journalism (although it does rhyme with gonzo). It’s something that doesn’t have a name yet — intellectual intimacy,

when mental activity has become synonymous with intelligence, even maturity, it’s nearly impossible to see that thinking itself might be operating as

consumers are starting to equate ease with disposability.

“the decline of deviance.” As people get richer and the world gets safer, deviance falls, because “life is worth more now.” When people think that the

There’s a market for “watch interesting people think”

At what point does reflection stop producing insight?

Should we be judged for the people we almost became?

is it possible to appreciate an ostensibly “well made” ad from an explicitly cursed company?

There’s a market for “watch interesting people think”

The Noetic Spiral works the same way with our creative process. It moves through four distinct but flowing phases:First comes Gathering – the active c

Bruce Sterling introduced the concept of the “exoself” — your external cognitive augmentation layer, your outboard memory and decision-support — antic

☑ AI writes the answer first, then goes looking for a page that agrees with it.☑ 60% of high-credibility sites now block AI crawlers.☑ 1 in 6 sources

What I discovered was that oftentimes the activity of gambling was not an individual activity. It tended to be in these group chats, lovingly called “

the question is not “How do I make money with this?” It is “How do I get closer to it?” The bet, for the most part, does not matter. Because we live i

I think people have become incredibly good at spotting when brands are genuinely enjoying themselves versus trying too hard to “go viral.” We never se

people are architecting content and media in order to simply get to the goal of having a lot of views without thinking about the actual inherent value

Laidlaw is among a growing number of singles emphasizing multiple hobbies over dating. Rather than spending hours swiping and messaging on apps, these

“There is a collective course correction around dating apps, which have been the centerpiece of dating in the last 10 years,” added Dr. Solomon, the p

the process of browsing creating an undeniable attachment to whatever is selected, a level of care that isn’t as strong when sifting through digital r

Digital natives may have killed cursive, but that’s not stopping them from snapping up premium notebooks, cutesy desk pads, and Post-its to combat Sla

The deal ends one of the year's most prominent proxy fights that took shape late last year when Wilson nominated three directors. For months, Wilson -

alongside the rise of hypermasculine looksmaxxing trends, the longevity movement has made men the face of anti-ageing. Now, it’s about reverse ageing.

what are the rules when it comes to what we can say about bodies? Is there space for expressions of genuine concern when public figures, particularly

What was once novel access into the luxurious sanctuaries of the 0.001%, is now a played out, aesthetic trope. It’s boring. It’s predictable. And in a

This is the ultimate trapdoor in the hall of fame; to become a prisoner of one’s own persona

Despite the pushback, and the very real issues at stake, the fly-on-the-wall aesthetics of smart glasses, CCTV and bodycam footage seem more seductive

Turning people’s bodies into internet discourse doesn’t meaningfully change hearts and minds – it only perpetuates a culture of surveillance

But the age of the Enhanced Self is different, not only because many of its elements are distinctly of the 2020s—including peptide shots, social media

Our fear of death motivates an all-consuming neuroticism about outrunning mortality, even when the price we pay is putting health optimization above e

Our bodies were once thought of as centres for sensory delight, yet they’re now largely seen as systems to optimise and invest in, discussed in the co

alongside the rise of hypermasculine looksmaxxing trends, the longevity movement has made men the face of anti-ageing. Now, it’s about reverse ageing.

There’s such a seductive element to being introduced to new levels of class and integrating within it, but then it’s also gross and disturbing because

Though the creator’s exact title – wife, girlfriend, mother or fiancée – may differ, these videos, where women spend their days doing laundry and maki

this latest iteration of homemaker creators, while evoking the same traditionalist undertones, look less cottagecore and more ‘pilates princess’. In A

Despite the backlash dominating parts of social media, sentiment surrounding OpenAI's influencer trip remained largely positive, according to sentimen

It’s not surprising that OpenAI is enlisting influencers by offering luxury brand trips. In February, Vanity Fair reported that the company hired “cel

Perhaps being pointedly low-key on Instagram speaks to a different kind of hustle: the effort to escape the allure of the screen and build clout in ph

institutions — held shared context, conferred legitimacy. gatekeepers — decided what was credible, what mattered. shared context — the stuff everyone

Meanwhile, Takeshi Sano, President and Global CEO of dentsu, focused on how the company’s culture was intentionally created to translate innovation in

Youth culture has entered a new era. Trust in politics, religion, celebrities, and traditional institutions continues to decline, yet the desire for m

Rehearse your spiel. Write it, sharpen it, present it to yourself as you’re walking to work. It needs to feel automatic so that when you’re confronted

It’s worth grabbing a book on screenwriting and learning how to map a story Hollywood-style. Techniques you can borrow: i. High concept: a succinct ex

social media has moved towards entertainment media

Modern marketing is often trying to show you this fantastical reality. But Burger King is real. It’s part of real American families. People have real

A fun exercise could become: Make your rollout deck and then shuffle it. What do you see first? Is it enticing? Does it make you want to see more? If