everything is content

Culture, particularly our media, has become so participatory, that everyone is self-nominating and submitting their own myths into the zeitgeist. And as a result, individuals play an increasingly powerful role in shaping narratives.

On TikTok, anything and everything can be content. For those who are willing to play that particular game, they can film and share and monetize every mundane or salacious aspect of their lives. Nothing is sacred and everything is scalable.