everything is content
It’s worth asking not just whether to post, but what kinds of exposure feel worth giving.
Elizabeth Goodspeed • Elizabeth Goodspeed on the rise of the designer as influencer
These are the run clubs and swim clubs with very robustly branded websites for some reason, websites that greet you with full-width videos of delighted people being very sweaty together. New ventures for “group conversation” or exclusive social spaces or curated clubs with sign-up flows and membership levels that evoke the rigor of a bank account... See more
Elise Granata • What We Lose When Optimizing Community
Story, narrative, entertainment, world-building, creative universes are all part the new brand management framework. All the world’s a stage. Ash NYC “invents” hotels that are “cinematic monuments.” Oysho, an Inditex brand, has something called “Oysho TV.” Red Bull and Telfar TV were there first. “We are very focused one creative storytelling... See more
Ana Andjelic • The age of SUPERCONTENT
Culture, particularly our media, has become so participatory, that everyone is self-nominating and submitting their own myths into the zeitgeist. And as a result, individuals play an increasingly powerful role in shaping narratives.
Matt Klein • Making Sense of Culture Amidst Contradiction
On TikTok, anything and everything can be content. For those who are willing to play that particular game, they can film and share and monetize every mundane or salacious aspect of their lives. Nothing is sacred and everything is scalable.