taste

In this environment, social and economic signaling converge: individuals and organizations who are recognized for reliable curiosity, trusted curation, and sound judgment accrue disproportionate attention, trust, and capital, further amplifying their economic position.

In an attention-scarce world, curation is a way to exert power through narrative control.

Why does curation have power? Quite simply - because it works through elevating something and excluding something else.

The art is in knowing what not to show; and creating meaning by how things are connected or contrasted.

Good curation filters noise and focuses attention.

Curation is also a form of taste projection. It comes with meaning and sometimes, identity.

Most people think curation is just about organizing and categorizing ; putting things in order so that they can easily be browsed.

But curation is really about deciding what to elevate and what to exclude .

Expert judgment only seems automatic because it channels the 10,000 hours of reps they’ve done before. In fact, AI may soon have better taste than you because it’s trained on that data. Humans, well, you better study up

the Taste Guy is just the Idea Guy reinvented for the attention age. It’s trading meaning-making for trend-hopping and cosplaying success instead of earning it.

All this taste talk has set off a minor arms race to prove that you have it. Founders show off their “taste” with garish high-end swag and pretentious company names like “The X Company of Y.” Suddenly, SaaS startups are hiring “storytellers,” documentary filmmakers, print magazine editors. They are throwing soirées with Luma waitlists and... See more