We believe major human efforts need a creative director. Not because it needs good typefaces, but because the counterforces of the effort’s image are simply too high to not have one.

When I have a piece of writing in mind, what I have, in fact, is a mental bucket: an attractor for and generator of thought. It’s like a thematic gravity well, a magnet for what would otherwise be a mess of iron filings. I’ll read books differently and listen differently in conversations. In particular I’ll remember everything better; everything wi... See more

For all its good intentions, art that tries to minister to its audience by showcasing moral aspirants and paragons or the abject victims of political oppression produces smug, tiresome works that are failures both as art and as agitprop. Artists and critics—their laurel bearers—should take heed.

My product won’t write sentences for you. The slow process of writing is what clarifies thought, shapes identity, and cultivates a lens to the world. Writing is the whole point; it isn’t a chore to optimize, it’s an infinite game.

If you consider yourself a technologist, here’s your imperative: build things that are unabashedly, beautifully tangled into all else in life — people and relationships, politics, emotion and pain, understanding or the lack thereof, being alone, being together, homesickness, adventure, victory, loss. Build things that come alive, and drag everythin... See more

The challenge is to resist wringing productivity out of a practice which is all about efficiency. It’s like in meditation (acknowledge the discomfort, back to the breath) where constantly rejecting mental distraction gradually builds rather than weakens focus on that thing beyond whatever lists of unachieved needs, desires, expectations, hours grin... See more

Why did I write it down? In order to remember, of course, but exactly what was it I wanted to remember? How much of it actually happened? Did any of it? Why do I keep a notebook at all? It is easy to deceive oneself on all those scores.

See enough and write it down, I tell myself, and then some morning when the world seems drained of wonder, some day when I am only going through the motions of doing what I am supposed to do, which is write — on that bankrupt morning I will simply open my notebook and there it will all be, a forgotten account with accumulated interest, paid passage... See more