undergrounderground
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undergrounderground
@uuuuuuuuuuuuuuu
Creative excellence is ineffable. When you see something that resonates, you’ll know — it will hold a mysterious, irrational power over you. That's as close to a definition as I can get: Something that moves me. It can come from anywhere; a weird combination of words, a stupid joke, the bright sound of a French horn, the way a piece of
... See moreThe psychology of the flow state
“From a world building perspective, I believe you're going to see a shift where "brand guidelines" are just a chapter within the "World Building" bible that brands put together.
A big component of that will be how brands start shifting their approach to social and start seeing it like TV.
This will be introducing episodic content with recurring chara
... See more“For taste governs every free - as opposed to rote - human response. Nothing is more decisive. There is taste in people, visual taste, taste in emotion - and there is taste in acts, taste in morality. Intelligence, as well, is really a kind of taste: taste in ideas. (One of the facts to be reckoned with is that taste tends to develop very unevenly.
... See more"Conspicuous consumption of valuable goods is a means of reputability to the gentleman of leisure."