Community is the vision
“From a world building perspective, I believe you're going to see a shift where "brand guidelines" are just a chapter within the "World Building" bible that brands put together.
A big component of that will be how brands start shifting their approach to social and start seeing it like TV.
This will be introducing episodic content with recurring chara
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In this new book, Han describes the deleterious effects of that degeneration on storytelling. Storytelling used to bind us communally over the campfire; it connected us to our pasts and helped us imagine hopeful futures. The digital screen has replaced that fire, making us individuals performing factitious versions of ourselves to unseen peers, tai... See more
Stuart Jeffries • The Crisis of Narration by Byung-Chul Han Review – How Big Tech Altered the Narrative
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