undergrounderground
@uuuuuuuuuuuuuuu
undergrounderground
@uuuuuuuuuuuuuuu
“From a world building perspective, I believe you're going to see a shift where "brand guidelines" are just a chapter within the "World Building" bible that brands put together.
A big component of that will be how brands start shifting their approach to social and start seeing it like TV.
This will be introducing episodic content with recurring
... See moreThe challenge is to structure one’s workflow in a way that insight and new ideas can become the driving forces that push us forward. We do not want to make ourselves dependent on a plan that is threatened by the unexpected, like a new idea, discovery – or insight.