undergrounderground

“All jokes aside, if you don’t fuck around, you’ll never actually find out.”

“ rather than a participatory culture that deepens understanding, we have one that accelerates interpretation at the expense of complexity, where discourse is less about discovery and more about domination.”

If imitation is the sincerest form of flattery, Wayne Thiebaud (1920-2021) knew how to appropriate most ardently. The renowned artist once said, “It’s hard for me to think of artists who weren’t influential on me because I’m such a blatant thief.”

Not-to-do-list

We believe major human efforts need a creative director. Not because it needs good typefaces, but because the counterforces of the effort’s image are simply too high to not have one.