My product won’t write sentences for you. The slow process of writing is what clarifies thought, shapes identity, and cultivates a lens to the world. Writing is the whole point; it isn’t a chore to optimize, it’s an infinite game.

We believe major human efforts need a creative director. Not because it needs good typefaces, but because the counterforces of the effort’s image are simply too high to not have one.

But we could create a better deal: These organizations could invest in artists rather than owning them outright.

Music studios could invest in musicians and Spotify could invest in podcasts, giving those artists the capital they need to distribute their work on a grand scale, but the artist could retain majority ownership and creative control over ... See more

Do you want to learn who you are? Learn your story. Do you want to learn your story? Start looking at what’s happening in you emotionally. A good place to begin connecting the dots is your past. As you uncover more and more of the truth of who you are, it will unleash desires within you so that you can figure out what you want to do in the world an

... See more

If Nike announced that they were opening a hotel, you’d have a pretty good guess about what it would be like. But if Hyatt announced that they were going to start making shoes, you would have NO IDEA WHATSOEVER what those shoes would be like. That’s because Nike owns a brand and Hyatt simply owns real estate.

The purpose of art is not the release of a momentary ejection of adrenaline … but rather the gradual, lifelong construction of a state of wonder and serenity.

– Glenn Gould

When I have a piece of writing in mind, what I have, in fact, is a mental bucket: an attractor for and generator of thought. It’s like a thematic gravity well, a magnet for what would otherwise be a mess of iron filings. I’ll read books differently and listen differently in conversations. In particular I’ll remember everything better; everything wi... See more