undergrounderground

If Nike announced that they were opening a hotel, you’d have a pretty good guess about what it would be like. But if Hyatt announced that they were going to start making shoes, you would have NO IDEA WHATSOEVER what those shoes would be like. That’s because Nike owns a brand and Hyatt simply owns real estate.

What advice do you have for all the illustrators out there who are developing their style?

Don’t ask your parents or closest friends if they like it. No seriously: Find a thing that you’re crazy about or well-versed in outside of illustration, and create a personal project of 20 illustrations based on that thing. Make it the best thing you can do.... See more

Exploring the internet together should be like exploring a vast old library with your friends. Wandering down different shelves, skimming the pages that catch your eye, and occasionally one of you hollers in a whispering voice, "come check this out!"

In this new book, Han describes the deleterious effects of that degeneration on storytelling. Storytelling used to bind us communally over the campfire; it connected us to our pasts and helped us imagine hopeful futures. The digital screen has replaced that fire, making us individuals performing factitious versions of ourselves to unseen peers,... See more

The goal of art isn’t to attain perfection. The goal is to share who we are. And how we see the world. Artists allow us to see what we are unable to see, but somehow already know. It may be a view of the world singularly different from our own. Or one so close, it seems miraculous, as if the artist is looking through our own eyes. In either case,

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The fear of developing “bad” taste, or taste that diverges from the mainstream, can paralyse creatives, stifling their creative growth and leading them to try to borrow or buy taste through bootcamps, curated inspiration documents or sheer are.na-driven osmosis.

A tradeoff occurs every time you get feedback. You become slightly more mainstream, slightly more aligned with the zeitgeist. You become marginally more of an exploiter than an explorer , standing on the shoulders of the giants who conceived the paradigm you’re striving to build upon. This is very effective when you want to align your work with... See more

But the Taste Guy is just the Idea Guy reinvented for the attention age. It’s trading meaning-making for trend-hopping and cosplaying success instead of earning it. It’s posting slick prototypes for Twitter views instead of real products for DAUs and cash. It’s the fantasy of a post-AGI world where you don’t need to learn to code or write or sell... See more