undergrounderground
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undergrounderground
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“From a world building perspective, I believe you're going to see a shift where "brand guidelines" are just a chapter within the "World Building" bible that brands put together.
A big component of that will be how brands start shifting their approach to social and start seeing it like TV.
This will be introducing episodic content with recurring
... See moreArt is the greatest operating system our species has ever invented, a means of exploring consciousness, seen and unseen worlds. It is an instrument, medium, matrix, or miracle that transforms old impressions into new thoughts; that makes a thousand insignificant details light up and draw you out. For many of us, it is another country, a new home.
“At the same time, art cannot be understood in terms of purpose. As the sculptor Charles Ray has said, art is “for absolutely nothing.” To make, or experience, art is to enter a kind of free zone; it slows us down, places us in some epistemological estuary, takes us into the wild. We make art from our flaws, fragilities, perversities, from our need
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