Sara Campbell
@tinyrevver
i never give up
Sara Campbell
saracampbell.co
Something sinister happened over the past algorithmically driven decade: brands took a sharp turn toward efficiency and benefits mindshare, often focusing on a laundry list of functional and emotional whoop-de-doos.
It’s this paint-inside-the-lines mentality that stokes irrelevancy and meaninglessness. And the whole point of a brand is to create an... See more
It’s this paint-inside-the-lines mentality that stokes irrelevancy and meaninglessness. And the whole point of a brand is to create an... See more
From Brand Strategy to Brand Anarchy
The Bhagavad-Gita says, “It is better to follow your own path, however imperfectly, than to follow someone else’s perfectly.” Consider the people who have found their voice and made a real impact: their paths always differ, but their practices overlap in many ways. At the heart of the creative’s practice is trust: the difficult journey to trust in
... See moreSeth Godin • The Practice: Shipping Creative Work
This is not the path of giving more of ourselves to the world at the cost of our deepest knowing self; this is the path of finally, finally learning to trust that we already know everything; we just have to learn to remember.
Holly Whitaker • Quit Like a Woman
What holds many people back from taking initiative is not laziness. It's fear.
Inaction breeds rumination and feeds anxiety. Action builds momentum and fuels confidence.
Some ideas won't work. Some people will say no. But in the long run, it's better to fail than to fail to try.
I'm fed up. At this point in my career, I'm tired of writing the most milquetoast, pushover, inoffensive, coddling copy that (seemingly) every brand wants to use in marketing and advertising communications. "We help build solutions." "Our people are our secret sauce.""Customer service sets us apart.""We're eco-friendly.Every brand says this. These... See more
Candace H. • Candace H. on LinkedIn: I'm fed up. At this point in my career, I'm tired of writing the most… | 274 comments
“Giving is the secret of abundance.”
Swami Sivananda
Swami Sivananda
“According to Biblical myth, human beings were at one with all the dumb animals of the earth until we ate of the Tree of Knowledge, whereupon we became a race divided against itself. On the one hand, the gift of consciousness brought the glory of independence; on the other, the punishment of separateness. Now we were proud but lonely. The
... See more
And so we have the critical attributes of the archetypal heroic feminine:
1. The hero challenges the external threat and the heroine challenges the hero. The inverse of that is a figure we're all familiar with, namely Lady MacBeth who rather than challenging the hero to virtue, goads him into evil. A positive example would be Elizabeth Bennet from
... See more