Thibault

But talent has a broad definition.

Most of the time, it’s not about having a gift. It’s about having grit. In tennis, like in life, discipline is also a talent. And so is patience.

Trusting yourself is a talent. Embracing the process—loving the process—is a talent. Managing your life, managing yourself.

For this reason, the prompt I suggest here is: what does it seem like everyone else is mysteriously bad at? That’s probably a sign that you have good taste there.

Instead, you do this:

• You test ideas with social content


• You turn the best ones into a digital product fast


• You improve the product with feedback


• You expand that product into different offers

Put art on all your walls. If you can’t afford originals, buy prints

To recap on topic choice:

• Read books and consume content that is different from what is often talked about in your niche or main areas of interest


• Find an idea (or two) that you feel compelled to take a lot of notes on


• Have a list of high-performing YouTube titles from accounts in your niche that you can use as angles for those ideas


• That way, you bri

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