Thibault

Example:

Weird (emotion) ways Sisters (identity) fight (emotion again).

This idea has a built-in share mechanic. If someone with a sister sees it, they’re likely to send it to their sister. That compounds views. That creates virality.

We’d then use the same structure and swap the emotion:

Awkward ways Sisters love each other.

Scary ways Sisters... See more

There’s thing thing called the Lindy Effect, the gist of it is that you can bet with pretty good odds that things that have been around for a certain amount of time will be around for at least that same amount of time into the future, because things stand the test of time for a reason.

being interesting isn’t something you perform.

it’s something you earn.

you earn it by becoming.

by having convictions that cost you something.

by building skills that make your hands shake.

by developing taste.. not just what’s “cool,” but what’s yours.

by forming a worldview that filters light differently than anyone else’s.

What you find interesting is a better predictor of success than what you're good at.

The value of niche media companies goes up. Because serving 10,000 people deeply beats serving 10 million people shallowly. AI can’t fake domain expertise earned over decades.

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