this is why most startups fail at messaging. they optimize for logic when they should optimize for recognition . they A/B test headlines instead of understanding that brand is fundamentally about reducing cognitive load for exhausted humans scrolling through infinite options.
New habit to form is to read 20 pages a day and think for 10 minutes. Goal is to reach after a few months 50 pages a day and 25 minutes of thinking per day (walking and thinking).
Work with Visualize Value’s cryptographic signature has now done around $340,000,000 in volume, and trades between $20,000 and $50,000 of value daily.
The point of this email is to both highlight the absurdity of the above, and to acknowledge that all of that optionality is derived from this one very simple, very consistent creative practice I... See more
This idea has a built-in share mechanic. If someone with a sister sees it, they’re likely to send it to their sister. That compounds views. That creates virality.
We’d then use the same structure and swap the emotion: