Reminders for myself

For example, if you’re a painter, instead of trying to grow an audience as a painter, maybe grow an audience talking about art theory, or reviewing paintings you like. You can still sprinkle in your own work, but it removes the weight of your audience’s engagement from the worth of your creation. If a post flops, you chalk it up to the topic, not... See more

where do the odds tilt for me?

where do i hit like ichiro in his zone?

where do i suck oxygen out of the room just by being me?

because if you can’t answer that, you’re probably spending your best energy in arenas where the game is stacked against you.

the new game is to aggregate belief before you aggregate capital.

build attention before you build anything else.

Example:

Weird (emotion) ways Sisters (identity) fight (emotion again).

This idea has a built-in share mechanic. If someone with a sister sees it, they’re likely to send it to their sister. That compounds views. That creates virality.

We’d then use the same structure and swap the emotion:

Awkward ways Sisters love each other.

Scary ways Sisters... See more

Find a medium of expression and express yourself publicly every day for three months

the hard truth is life feels like a grind when you’re playing the wrong game.

because it is.

& no amount of “resilience” will save you if the surface is wrong.

you need to stop taking maps.

& start building a radar.

tune your antenna.

feel what’s shifting now.

what’s accelerating?

what’s crumbling?

what are people not saying, but clearly sensing?

sensitivity > certainty.

momentum > memory.

the game is basically noticing when the rules stop applying.

read the thread.

listen to the podcast.

but before you absorb... See more

Einstein says, what characterizes the modern age is optimization of means, yet confusion of goals.