Example:

Weird (emotion) ways Sisters (identity) fight (emotion again).

This idea has a built-in share mechanic. If someone with a sister sees it, they’re likely to send it to their sister. That compounds views. That creates virality.

We’d then use the same structure and swap the emotion:

Awkward ways Sisters love each other.

Scary ways Sisters surpri... See more

For example, if you’re a painter, instead of trying to grow an audience as a painter, maybe grow an audience talking about art theory, or reviewing paintings you like. You can still sprinkle in your own work, but it removes the weight of your audience’s engagement from the worth of your creation. If a post flops, you chalk it up to the topic, not t... See more