Ideas I want to write about
the deeper game here is understanding that in democracies & markets alike, perception is reality for most participants. the hat doesn’t make trump more competent, but it makes his story stickier . & in a world where attention is the scarcest resource, stickiness beats subtlety every time.
signull • wear the hat
this is why most startups fail at messaging. they optimize for logic when they should optimize for recognition . they A/B test headlines instead of understanding that brand is fundamentally about reducing cognitive load for exhausted humans scrolling through infinite options.
signull • wear the hat
most founders think they’re building for rational actors who carefully weigh features & benefits. they’re not. they’re building for humans, pattern matching machines who mistake repetition for truth & consistency for competence.
signull • wear the hat
Ideas now matter more than execution.
If taste is the new intelligence, and curation is the new IQ test in a world where information is overflowing and anyone can create anything, choosing what ideas deserve to be executed deserves the first seat at the table. It’s never been easier to create something mediocre. And if UBI becomes a thing, some... See more
If taste is the new intelligence, and curation is the new IQ test in a world where information is overflowing and anyone can create anything, choosing what ideas deserve to be executed deserves the first seat at the table. It’s never been easier to create something mediocre. And if UBI becomes a thing, some... See more
Dan Koe • You have about 36 months to make it - by DAN KOE
What you find interesting is a better predictor of success than what you're good at.
Reflect
“The two things that really make for good records are deadlines and small budgets. The things that make for bad records are no deadlines and endless budgets. ‘Cause you can piss around forever with that, you know?”
— Brian Eno
Bodhi Landa • deadlines
The formula of {OLD NEED THAT PEOPLE ALWAYS HAD} + {NEW TECH/NEW MEDIUM/NEW GENERATION} is the sweet spot.
Scott Stevenson • Daily Review | Readwise
Look at artists like:
Four Tet – blending dusty samples with digital percussion, drawing from jazz, hip hop, and folk traditions.
Burial – using vinyl crackle, chopped R&B vocals, and rain to build sonic tapestries.
Fred Again – turning iPhone voice notes and field recordings into emotional dance anthems.
None of them invented their ingredients, but no... See more
Four Tet – blending dusty samples with digital percussion, drawing from jazz, hip hop, and folk traditions.
Burial – using vinyl crackle, chopped R&B vocals, and rain to build sonic tapestries.
Fred Again – turning iPhone voice notes and field recordings into emotional dance anthems.
None of them invented their ingredients, but no... See more
@soundandcreativity
There is probably a better way to phrase this phenomenon. Maybe it’s the atomisation or segmentation of music. However, I like to think of this in the context of the transition from the age of Mass Media to the age of Networked Media. We’re now able to move beyond music for the masses and instead music becomes small, on a massive scale. ”