Ideas I want to write about

What you find interesting is a better predictor of success than what you're good at.

The formula of {OLD NEED THAT PEOPLE ALWAYS HAD} + {NEW TECH/NEW MEDIUM/NEW GENERATION} is the sweet spot.

Look at artists like:

Four Tet – blending dusty samples with digital percussion, drawing from jazz, hip hop, and folk traditions.

Burial – using vinyl crackle, chopped R&B vocals, and rain to build sonic tapestries.

Fred Again – turning iPhone voice notes and field recordings into emotional dance anthems.

None of them invented their ingredients, bu... See more

There is probably a better way to phrase this phenomenon. Maybe it’s the atomisation or segmentation of music. However, I like to think of this in the context of the transition from the age of Mass Media to the age of Networked Media. We’re now able to move beyond music for the masses and instead music becomes small, on a massive scale. ”

the uncomfortable truth is people don't switch products because they're rational. they switch because they're emotional .

For example, if you’re a painter, instead of trying to grow an audience as a painter, maybe grow an audience talking about art theory, or reviewing paintings you like. You can still sprinkle in your own work, but it removes the weight of your audience’s engagement from the worth of your creation. If a post flops, you chalk it up to the topic, not t... See more