This week I saved...

The formula of {OLD NEED THAT PEOPLE ALWAYS HAD} + {NEW TECH/NEW MEDIUM/NEW GENERATION} is the sweet spot.

Look at artists like:

Four Tet – blending dusty samples with digital percussion, drawing from jazz, hip hop, and folk traditions.

Burial – using vinyl crackle, chopped R&B vocals, and rain to build sonic tapestries.

Fred Again – turning iPhone voice notes and field recordings into emotional dance anthems.

None of them invented their ingredients, bu... See more

when you aggregate attention first, you own the story. you don’t have to ask permission. you don’t have to wait for intros. you don’t have to beg for a seat at the table. you become the table.

this is how creators become allocators.

how meme lords become market movers.

how founders raise on vibes, because the vibes are real.

money is downstream of trus... See more

the old playbook:

if you want to be a vc, get into a top firm.

or raise a fund.

if you want to be a founder, launch a startup.

or write a whitepaper.

or send some cold emails.

then hope people believe you’re legit after.

here’s the new one:

write something that hits.

build an audience that cares.

prove you understand the moment.

then capital calls you.

the new game is to aggregate belief before you aggregate capital.

build attention before you build anything else.