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Jason: I mean, you brought up the, the Tesla analogy earlier on and, I mean, while some might be purchasing Teslas because they're good for the plane

Creating Online Content Communities

Better Quote

Most AI backlash is economic anxiety coated in a veneer of social justice. Alfalfa farming consumes 19 times the water that data centers do; there’s n

“Diffusion lag” reflects a lack of product-market fit. Even AI optimists are still hitting practical roadblocks. That’s why detailed case studies are

Here are some things I’ve asked chatgpt recently: “why is Toblerone so popular at airport duty-free stores?” “give me a recipe for a chickpea tagine

Eating Ecosystems

According to him, the word “natural” has become a “sort of a secular stand-in for a generalized understanding of goodness, which in religion you’d cal

In France, food norms are powerful and cohesive forces, while in the US food is simply a whirlwind of chaos.

Eating seasonally is about being present – weaving yourself into the earth you inhabit.

Applying detergents (soaps) to our skin and hair every day disrupts a sort of balance between skin oils and the bacteria that live on our skin. When y

evolutionarily, why would we be so disgusting that we need constant cleaning? And constant moisturizing and/or de-oiling? If we do more to allow our o

12,167 hours of washing our bodies. That’s how much life you use, if you spend 20 minutes per day washing and moisturizing your skin and hair (and you

startups: build it and nobody will come until you figure out distribution which is way harder

Start in the future and work backward

If you pay attention, you’ll see that today’s winning brands understand the customer’s story is the only one that matters. Your most important job as

Solving a problem for your user is great, but easing their cognitive dissonance can have a much greater emotional impact. There is likely something th

The Questions Before the Questions

When pursuing a 1-of-1 vision, you aren’t going to be the most popular or celebrated person. You’re going to be an oddity that the most in-the-know pe

It’s possible for other projects to be sexier, more lucrative, and more attention getting, however their purposes are less unique than yours.

I appreciated Nvidia’s founder talking the other week about what it means to work in a zero billion dollar industry. It means really believing in some

Business Plan: development of ado.vc decentralized financial instrument for investors end entrepreneurs

Writing a Business Plan

The stages of CEO & how to evolve as your company does:

AUFI: What’s one piece of advice you’d give to a brand in 2026?Dan: Make something genuinely great and tell people about it clearly.

Great positioning takes into account all of the following: The customer’s point of view on the problem you solve and the alternative ways of solving t

Here are (some) steps founders can take to get reporters to write about their companies (a thread). (Caveat: this thread is not exhaustive and really

When startups start taking off, the founders usually can't tell what's changed. It's some combination of all the random things they did to make it ta

If you don’t have time to clean up, you don’t have time to cook Professionals understand that the project is the whole project, not simply the fun

Hindsight is 2020I don’t mean “hindsight is 20/20.” I’m talking about the year 2020.See, early in 2023, I wrote an article about starting and growing

A solid foundation requires a robust team structure. Hiring individuals who not only have the requisite skills but also align with the company’s cultu