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Most AI backlash is economic anxiety coated in a veneer of social justice. Alfalfa farming consumes 19 times the water that data centers do; there’s n
“Diffusion lag” reflects a lack of product-market fit. Even AI optimists are still hitting practical roadblocks. That’s why detailed case studies are
Here are some things I’ve asked chatgpt recently: “why is Toblerone so popular at airport duty-free stores?” “give me a recipe for a chickpea tagine
Eating Ecosystems
According to him, the word “natural” has become a “sort of a secular stand-in for a generalized understanding of goodness, which in religion you’d cal
In France, food norms are powerful and cohesive forces, while in the US food is simply a whirlwind of chaos.
Eating seasonally is about being present – weaving yourself into the earth you inhabit.
Applying detergents (soaps) to our skin and hair every day disrupts a sort of balance between skin oils and the bacteria that live on our skin. When y
evolutionarily, why would we be so disgusting that we need constant cleaning? And constant moisturizing and/or de-oiling? If we do more to allow our o
12,167 hours of washing our bodies. That’s how much life you use, if you spend 20 minutes per day washing and moisturizing your skin and hair (and you
Start in the future and work backward
If you pay attention, you’ll see that today’s winning brands understand the customer’s story is the only one that matters. Your most important job as
Solving a problem for your user is great, but easing their cognitive dissonance can have a much greater emotional impact. There is likely something th
The Questions Before the Questions
When pursuing a 1-of-1 vision, you aren’t going to be the most popular or celebrated person. You’re going to be an oddity that the most in-the-know pe
It’s possible for other projects to be sexier, more lucrative, and more attention getting, however their purposes are less unique than yours.
I appreciated Nvidia’s founder talking the other week about what it means to work in a zero billion dollar industry. It means really believing in some
When evaluating a company, one of my favorite questions to ask is whether it has an aesthetic. We don’t talk about aesthetics as the highest form of
13 Creative Commandments: 1. Talent is an important differentiator, but talent needs to put in the hours to excel. 2. Question everything. Question wh
“In the past, jobs were about muscles. Now they’re about brains, but in the future, they’ll be about the heart.”
If you don’t have time to clean up, you don’t have time to cook Professionals understand that the project is the whole project, not simply the fun
Hindsight is 2020I don’t mean “hindsight is 20/20.” I’m talking about the year 2020.See, early in 2023, I wrote an article about starting and growing
A solid foundation requires a robust team structure. Hiring individuals who not only have the requisite skills but also align with the company’s cultu

I often hear of founders shutting down their company after a year or so of trying, so I don't know who needs to hear this but: it takes anywhere betwe
Product-market fit works in both directions. The perspective of the builder is always toward what they can do to change their product, what features a
Why Figma Wins
Artificial invitation mechanisms (i.e refer a friend) are not PLG. Sustainable growth from the product comes from built in in natural product-led acqu
The second built in PLA channel Cash App is using is billboarding—when a user’s use of your product is visible to others around them. For example:When
People who don’t take themselves too seriously. They have to be able to laugh at themselves to succeed. What to look for: This is usually very easy to
The #1 thing I look for when hiring people is FIO. "Figure It Out" You can get pretty damn far just by being: - Resourceful - Reliable - Results or
@mckaywrigley I have a bunch of questions I ask. What would you build for yourself? What did previous companies you've worked for need? What are you a
Gen Z and the End of Predictable Progress - by kyla scanlon
The game has shifted, and the winning strategy with it. It’s no longer about understanding specialized details; it’s about grasping the high-level glo
What we do with our freedomThe examples of the excruciating etiquette of the aristocratic courts, the marriage market Rhimes dramatised, the civil ass
Plant-based meat sales went up 23% when Kroger made one simple switch: they moved them from a vegetarian section to the meat section. Plant based is g

Impossible Foods CEO Patrick Brown on a new kind of meat
Plant Based Meats Do More to Address Climate Change Than Green Buildings or Zero-Emission Cars
HEY Email
A good life doesn’t ask you to be good at everything. It asks you to find the small circle where you have unusual leverage, and to be peacefully avera
My father was a Sarkari Babu (government officer with basic salary) his entire life, he was at one job throughout his life. He drove a Bajaj scooter



































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